Summary: A Pocket Guide To Public Speaking

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Recommended: Audience analysis development

The twenty-second chapter of A Pocket Guide to Public Speaking is all about informative speaking. The authors break down informative speaking into five categories; those being, gaining and sustaining audience involvement, finding ways to increase understanding, what informative speeches are about, deciding how to communicate the information, and reducing the confusion.
In order to gain and sustain audience involvement the speaker must adapt their speech accordingly based upon the audience analysis. In addition, they (speaker) must provide the audience with new information on the topic they were not aware of. Nobody wants to listen to information they already knew.
“Audience members cannot put the speaker on “pause” in order to digest information”.

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