Stakeholders Theory And Functionalist Theory Of Attitudes

Theoretical conceptual framework

Conceptually, the three theories Stakeholders Theory, System Theories and Functionalist Theory of Attitudes, have a significant function that is directly relating to this study. Stakeholders Theory emphasized the need for the effort to identify the public and consider those publics need. Similarly, Systems theory also relates to the study in a sense that the theory emphasizes on the relationship and the structure of the organizations.

Functionalist Theory of Attitudes is an approach that explains the motivation of the public to exhibit certain attitudes. The theory approach shows that we develop favorable attitudes toward activities that aid us or reward us and form a negative certain attitude toward the activities that do not benefits us. Compared to System Theory and Stakeholders Theory, Functionalist Theory of Attitude makes the largest impact on this research.

Concept of Perception

Perception is closely related to attitudes. Perception is the process by which organisms interpret and organize sensation to produce a meaningful experience of the world (Lindsay & Norman, 1977). In other words, a person is confronted with a situation or stimuli. The person interprets the stimuli into something meaningful to him or she based on prior experiences. However, what an individual interprets or perceives may be substantially different from reality. Perception is the ability to use sensory information to understand the world globally. It enables us to make decisions, judgments and choices about others as well as our own safety and happiness.

For instance, when a person drives through a new locality, he or she immediately forms concepts based on the appearance of buildings, types of cars, cleanliness of the...

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...ugh experience, they can be measured and they can be changed.

Factor that influence Attitudes

Business Dictionary (2012) suggested that attitude is influenced by personal choices of actions, and responses to challenges, incentives, and rewards. It serves as rationalization for the concealed or unconscious impulse that it depends on for further rationalization to itself. That is, why the research needs to carry out the study about the perceptions and attitudes that the internal publics have on CSR activities in this bank. As an example, Lowe, Schellenberg, and Shannon (2003) found that workers who rated their work environments as “healthy” (task content, pay, work hours, career prospects, interpersonal relationships, security) reported higher job satisfaction, morale, and organizational commitment and lower absenteeism and intent to quit.

Internal Public and CSR