The Effects of Corporate Social Responsibility on International Business

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Nowadays, corporate social responsibility (CSR) becomes an integral part of each company. CSR can be understood as a management concept and a process that links social and environmental issues in business operations to a company’s interactions with it’s stakeholders. CSR not only gives the company a chance to help society but also enhances company’s reputation and investors’ attractiveness. In this paper, we will show a brief description about CSR and effects of CSR on international business, including pros and cons when a company applies the CSR program. Besides that, I give my ideas on conflicts of interest beween shareholders and the company’s managers. And then, advantages and difficulties for companies implementing CSR in Vietnam will be defined. Although CSR was first introduced widely in Vietnam many years, it is still a new concept. Therefore, pioneers in this area are facing lots of challenges in running CSR programs in Vietnam. A brief description of corporate social responsibility (CSR) Corporate Social Responsibility (CSR) is the set of regulations that an organization makes to protect and increase the society in which it functions. There are three areas of social responsiblity: Organizational stakeholders, the natural environment and general social welfare. Regarding to organizational stakeholders, there are three main groups of stakeholders: customers, employees and investors. The company attempts to link stakeholders’ needs and expectations to the company’s goals. For customers, the company must treat them fairly and honestly. For employees, the company needs to treat them fairly, make them a part of the company and respect their needs. For investor, managers should comply with the accounting procedure, do not manip... ... middle of paper ... ...al of International Business Research, 9, 75-87. Retrieved from http://search.proquest.com/docview/875107737?accountid=63189 Hamm, B. (2012, May 28). Corporate social responsibility in vietnam integration or mere adaptation?. Retrieved from http://inef.uni-due.de/cms/files/hamm_crs_in_vietnam.pdf Eua-anant, P., Ayuwat, D., & Promphakping, B. (2011). Relations between positive impacts of CSR, external support, CSR knowledge and the degree of CSR practices in thai small and medium enterprises. The International Business & Economics Research Journal (Online), 10(11), 17-n/a. Retrieved from http://search.proquest.com/docview/1418717814?accountid=63189 Bui, T. L. H. (2010). THE VIETNAMESE CONSUMER PERCEPTION ON CORPORATE SOCIAL RESPONSIBILITY. Journal of International Business Research, 9, 75-87. Retrieved from http://search.proquest.com/docview/875107737?accountid=63189

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