Breadtalk Social Responsibility

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Corporate Social Responsibility (CSR) is the obligation of organization to behave in ethical and morals ways. It generally refers to the notion that corporations have a responsibility to the society that sustains them (textbook). Organizations that wish to pursue long-term goals have to consider the practice of contributing to the society, environmental and economic impacts of the company. BreadTalk believe in seeking to give back to the society and making differences to the life of people in need. They have indeed practiced the Corporate Social Responsibility (CSR) by the act of giving back to the society during one of the world most upsetting disasters - the Sichuan earthquake on 12th May 2008. BreadTalk played a part in the relief by specially creating “Peace Panda”, panda bear shaped buns with 4 different expressions symbolizing the terror of 7.8 magnitude earthquake. The proceeds of the organization were fully contributed to the Chinese Embassy and Red Cross Society’s China Earthquake Appeal Fund. By doing so, it does not only enhance the media coverage but also word of mouth, which leave a deep impression in its customers as it shows humanity and compassion. BreadTalk did not earn any profit from the sale of the Peace Panda buns but the publicity of media and word of mouth had resulted in increased number of customers. Customers do not only purchase the Peace Panda bun, but also purchase other bread too, which resulted in an increasing of their profit. Corporate Social Responsibility also attracts potential employees and increases current employees motivation, morale, a better working attitude and greater productivity. Organizations have to make sure you publicly acknowledge the employees who contribute to your CSR activit... ... middle of paper ... ...ity, a person alone. Withhold assumptions: Managers should try to avoid jumping into conclusions about employees or anyone. One of the first rules of cultural awareness is to prevent from assuming one way is wrong and one is right. No one likes to be assumed, we have to always understand the situation before coming into a conclusion. Listen actively: Effective listening is something that most cultures have in common and it is another cornerstone of cultural awareness. Managers should listen to people, paying attention and be more sensitive with the words used, the context and also read between the lines. Relay your knowledge: Work in a multicultural team, it benefits one another by sharing knowledge. Sharing tactical guidelines in order to overcome cultural difference in the workplace and use those differences to create a more dynamic, productive environment.

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