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Why corporate social responsibility is important
Nature and concept of corporate social responsibility
Nature of corporate social responsibility
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T.J. Maxx Corporate Social Responsibility The company I chose to explore is TJ Maxx. I choose TJ Maxx because they are one of my favorite stores where I can find brand name products at an affordable price. The TJX Companies, Inc. have been in the business industry for 36 years. TJ Maxx started in 1919 when Brothers Max and Morris Feldberg founded New England Trading Company in Boston, Massachusetts and opened the first retail store in 1929, dedicated to selling women hosiery. Two decades later, that one store grown into a whole chain of women's apparel stores that overextended from New England to Washington D.C. In the mid 70’s T.J. Maxx was born and grew into what is known today as the TJX Companies, Inc., which is the leading off-price retailer of apparel and home fashions in the United States and worldwide. Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a... ... middle of paper ... ...te Citizenship. (2011). Csri report 2011. Retrieved from http://www.bcccc.net/pdf/CSRIReport2011.pdf Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), 497-505. Retrieved from http://www.jstor.org/stable/257850 Ellis, Jessica, and Bronwyn Harris. "What Are the Advantages of Corporate Social Responsibility?" WiseGeek. Conjecture, 19 Dec. 2013. Web. 02 Jan. 2014. Thorne, Heidi. "Corporate Social Responsibility Advantages." Corporate Social Responsibility Advantages. HubPages, 09 Sept. 2013. Web. 02 Jan. 2014. TJX Companies. "Always About TJX V.A.L.U.E." Always About TJX V.A.L.U.E. TJX Companies, 2013. Web. 02 Jan. 2014. "The Importance of Cause Related MarketingA Cadbury Schweppes Case Study." What Is Cause Related Marketing. The Times 100 Business Case Studies, 2013. Web. 02 Jan. 2014.
7. Elgie, Stewart, and Jennifer Wesanko. "SP Updates." Sustainable Prosperity. 24 July 2013. Sustainable Prosperity. 11 Mar. 2014 .
Social Responsibility Definition. (2014). Definition of ‘social responsibility’. Retrieved on April 11, 2014 from http://www.investopedia.com/terms/s/socialresponsibility.asp
An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.
Fortune Magazine. (n.d.). FORTUNE Most 'Accountable' Companies. Retrieved November 27, 2007, from Fortune Magazine Web Site: http://money.cnn.com/magazines/fortune/global500/2006/full_list/
My reason for choosing Cadbury is that it provides me with ample scope to look at the various aspects of Branding such as a vast brand portfolio, innovative advert campaigns, and brand repositioning and good brand equity.
Tapinos, E., Dyson, R.G. & Meadows, M. (2005). The impact of performance measurement in strategic planning. International Journal of Productivity and Performance Management, 54(5/6), 370-384.
Hilfiger took his first step into the fashion world in 1969. Driving his 1959 Volkswagen, he traveled to New York City with his $150 life savings and bought as many of the trendy "bell- bottom" jeans as he could. He then returned to his small town of Elmira, New York and sold them at a huge profit since the jeans were unavailable there and the demand was high. These profits led to the opening of his first store called "People's Place," with 9 more stores soon to follow. (History Of TH) In 1985, Tommy Hilfiger established himself in department stores across the U.S. At first sales were modest, it was a new brand to most, no one else was wearing it, why should people buy it? Making himself easily accessible to consumers and frequently visiting stores and talking with shoppers, he implemented peoples suggestions into his clothing line. Slowly, his line started to become more popular. Teenagers became his driving force at first, but as his company grew, he started to widen his consumer group.
In recent years, companies are becoming socially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corporate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as “the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance” (Johnson, Schools and Whittington, N.D cited in March, 2012). Stakeholders can be defined as “those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends” (Johnson, Schools and Whittington, N.D cited in March, 2012). There are many purposes for this essay, the first purpose is to descried the key principles of corporate social responsibility and explain their importance for stakeholders. Secondly, is to show how far this company follows those principles in order to be accountable to at least three of its stakeholders. In this essay, three stakeholders, environment, customers and employees will be evaluated respectively and the key principles of the stakeholders will be examined.
Snider, J., Hill, R. P. and Martin, D. (2003) Corporate social responsibility in the 21st century: a view from the world's most successful firms. Journal of Business ethics, 48 (2), pp. 175--187.
The arguments for and against corporate social responsibility have captured two points of view. Those who believe that organizations should not be concerned about social responsibility base many of their arguments on the costs involved and whether organizations should shoulder those costs on behalf of society. And those who are in favor feel that organizations benefit from society and, therefore, have an obligation to improve it. Although there is no universal agreement, surveys and other reports express that many organizations are, becoming increasingly active in addressing social
Beschorner, T (2012, Sep 30). What is Corporate Social Responsibility (CSR)?. retrieved May 6, 2014, from YouTube Web Site: http://www.youtube.com/watch?v=E0NkGtNU_9w
Answer Corporation (2014) What is International Business [online] available from < http://wiki.answers.com/Q/What_is_international_business#slide=6> [03 April 2014]
Corporate social responsibility is the commitment by business to behave ethically and contribute to economic development while improving the quality of life of workforce and their family as well as the local community. It helps in forming the positive image of the company. Corporate social responsibility considers the impact of the company’s action on society. Many critics of CSR are of viewpoint that it dilutes the primary aim of business and restricts the free market goal of profit maximization. Limits the ability to compete in a global marketplace. Though critics may be right in their place but CSR gives company a chance to address social issues caused by business and allow business to be the part of the solution.
Wells, Ken, Mark Chediak, and Ehren Goossens. "Solar Vs. Solar." Bloomberg Businessweek 4355 (2013): 52-54. Business Source Complete. Web. 21 Mar. 2014 .
Corporate Social Responsibility is an organisation’s obligation to serve the company’s own interest and the one’s of the society. Moreover, Corporate Social Responsibility has a definition of a concept where the companies integrate social and the environmental concerns into their own business operation and also on a basis of voluntary with their interactions they have with the stakeholders. Corporate Social Resp...