Instagram: Jenn Herman's Maximize Social Media

713 Words2 Pages

Hello Class,

In today’s ever changing and adapting social media landscape, one thing is certain-businesses need a personal yet still organic platform to express themselves. Instagram is one social media tool in particular that is helping in the promotion and marketing of individual sports events, sports organizations and sports entities. Even though Instagram is a relatively young company, its reach and popularity is very massive. According to Jenn Herman’s Maximize Social Business (#MSB) article in just three years Instagram has established over 150 million users, which is a faster growth trajectory than Facebook, Twitter and Pinterest. In addition to such a massive user base, 60% of those users are outside of the US making global expansion …show more content…

Sports companies can report company news (sponsors/partners) via Instagram by using it as a public relations tool to announce news visually. Sports companies can go behind the scenes of what’s happening at the sports company. These candid and personal photos from behind the scenes can help promote that sports companies’ sponsors and partners by enabling natural conversations and life experiences from the consumers. A real advantage of utilizing this social media site is that the posted pictures can be tailored and tagged to reach certain targeted audiences and pique the interests of even the non-sports fan. Using the website web.stagram.com to post and view Instagram photos through a web browser on a laptop or personal computer can give sports businesses the ability to track and check what the consumers are doing after viewing each and every picture. Sports businesses using the Instagram mobile app can filter the photos towards particular users and demographics. One downside to social media is that the sports companies might have a hard time of controlling the discussion if the Hashtag campaign is misused and abused by consumers. When McDonald’s launched #McDStories on Twitter, it turned from heart-warming stories about Happy Meals to horror stories of sickness. Sports companies will have to monitor any of the pictures they post and control the conversation without appearing to actually controlling the conversation in order to make the campaign be a positive one and still maintain that organic and transparent

More about Instagram: Jenn Herman's Maximize Social Media

Open Document