For many years sponsorship and sports marketing have been in existence and has now been greatly improved. Hardly can organizers of major events expect to receive some funds without expecting to give something back in return. A couple of years ago, sponsorship could be regarded has more charitable or charitable, but in recent years, that has changed significantly. In the business world there are two main basics of any successful business, the first one is a market, and the second is a demand or customers in this market. These two things at least will sustain any new business nowadays. Many fundamentals come will later in this manner as the market study, place, products, price, promotions, and lots which they improve any kind of business more for higher points. Some main ways of increasing the brand name of any service or product around the world are advertising, and sponsorship. The two companies I am going to discuss are two leading companies in the market the first is an airlines company Emirates, and the other is Red bull the leading energy drink company. Both companies are into sponsorships, and support a big number of team’s individuals in many sport fields, and they are gaining a lot of marketing successes through this strategy. In this essay I will be focusing on sponsorship, and how it is identified as strategic marketing opportunity through the event sponsored, financial gain of the sponsorship or loses, gaps in marketing research between in companies in choosing the right time, place, and who to sponsor in a relation to the profitability later on, also the evaluation of the traditional and digital media for the event sponsored, and the evaluation of the fit between the sponsor- event sponsored. All these through the expl...
... middle of paper ...
... sponsorship as well as in the market, and they give us many products and services years ago, and of their main income strategies were through their sponsorships.
Works Cited
Reed, C. (2013). Does the Emirates sport sponsorship strategy fly? Retrieved on 13 May 2014 from http://wallblog.co.uk/2013/10/22/does-the-emirates-sport-sponsorship-strategy-fly/
Sylt, C. (2014). Revealed: Red Bull's $1.2 billion Bet On Formula One. Retrieved on 13 May 2014 from http://www.forbes.com/sites/csylt/2014/04/03/revealed-red-bulls-1-2-billion-bet-on-formula-one/
Long, M. (2010). Boutros Boutros steers Emirates sponsorship strategy. Retrieved on 14 May 2014 from http://www.sportspromedia.com/quick_fire_questions/boutros_boutros_steers_emirates_sponsorship_strategy/
http://amandacobb.co.uk/2013/02/red-bull-sponsorship-and-endorsements/ (retrieved on 15 May 2014)
Paul, Peralte C. (2009, Mar 25). AFLAC upgrades its NASCAR sponsorship. Retrieved July 15, 2009, from www.ajc.com
It takes an abundance of responsibility to be a part of a racing team. An interview was conducted with Mr. Ricky weeks and he stated what he does as a driver. “The team be...
“To be the best airlines in whole world and providing excellent customer experience in our flights with full entertainment and loads of satisfaction.”
"SBRnet | Sport Business Research Network." SBRnet | Sport Business Research Network. N.p., n.d. Web. 3 Dec. 2013. .
For this discussion, I have chosen the sports property of the Golden State Warriors. The Warriors play in the NBA within the Pacific Division and have a large local and regional fan base in the city of Oakland and state of California. Even though the Warriors have a large fan following, there are several ways of extending the Warriors brand reach beyond the basketball court with conventional sports minded consumers and non-sports fans. In order to accomplish this, the Warriors must think outside the box and look at attracting typically unaware markets and consumers that are missing the marketing and advertising plans that are currently being used. The Warriors can use partnerships, alliances, licensing, merchandising and sponsorship activation to build the brand awareness and effectively increase their revenue.
Athletes are a big part of the business community. The media exposure athletes receives cause them to be perceived more as celebrities. It causes them to have a greater impact in the marketing and selling of products. For instance, the tremendous amount of media coverage that Michael Jordan received gave him a prominent role in the business world. Athletic companies and various kinds of businesses wanted him to endorse their products. Now, because of his Nike endorsement, the athletic apparel and shoe industries are a big part of the American economy. Through endorsements companies now look upon athletes to strengthen their products. In most cases, this method is usually successful. This gives an overall boost to the economy, hence fortifying athletes’ significance.
Poole, David (1999). Nascar confirms it will negotiate TV deals. The Charlotte Observer, 24 February 1999. Retrieved July 15, 2001 from http://www.thatsracin.com/99/docs/0225nascartv.htm
Desbordes, Michel. "Measuring Fair Play And Planning Long Term." International Journal Of Sports Marketing & Sponsorship 15.2 (2014): 77. SPORTDiscus with Full Text. Web. 17 Feb. 2014.
Red Bull is an energy drink manufactured, distributed, and marketed by Red Bull GmbH, which is a company in Austria. The company was established in 1987 in Austria and hit the global markets in 1996. Red Bull is the most popular energy drink across the world selling an estimated 5.2billion cans in 2012 as reported by Symphony IRI. The company commands a 50% and 46% market share of energy drink industry in Canada and United States respectively. The brand is also marketed in Europe, Asia and has recently ventured the African market with the establishment of a distribution depot in South Africa. Further, the company generated approximately $400 million in sales in America and Canada alone in 2012.
Airbus A380: How the Airlines Compare." Busineesstraveller.com. Panacea Publishing, 31 Aug. 2013. Web. 1 Dec. 2013.
Wharton Unicersity of Pennsylvania. (2007, December 12). Maurice Flanagan’s Emirates Airline: Flying High and Treating Customers like Sheikhs. Retrieved from Wharton Unicersity of Pennsylvania: http://knowledge.wharton.upenn.edu/article/maurice-flanagans-emirates-airline-flying-high-and-treating-customers-like-sheikhs/
Background - RedBull was launched in 1987 by GmbH and was derived from a Thai drink KratingDaeng. Austria was the first place where Red Bull started its business in 1987.It started its business in Hungary in 1992 and the United states in 1997. These were the first foreign market for a Red Bull energy drink. Itsslogan “RedBull Gives You Wings” started in German...
The fast food industry’s giant- McDonald’s has become the best-know fast food brand in the world. It employs advertising, sale promotion, public relations and sport sponsorship to promote McDonald’s as a global image (Vignali, 2001). In communication context, the maxim “brand globally, advertise locally” (Sandler & Shani, 1993) is McDonald’s promotio...
They have been operating as passenger and freight carriers, albeit under different corporate identities, since the beginning of commercial aviation in the 1930’s. They have weathered the cycles encountered by airlines and the aviation industry in general – political, economic, environmental and social; as well embracing the technological progress afforded the industry.
With sports becoming more and more commercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser’s because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar within the society, namely alcohol and tobacco products. These two make up about half of the sponsorship in professional sports today.