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American airline vs southwest
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Executive Summary
1. Introduction
This comparison between American Airlines (AA) and US Airways (AWE) starts from the year ending report in 2008 after AWE finally completed embedding America West into their operations in October, a process begun in 2005. Neither has taken part in any mergers or takeovers since then and, despite AWE briefly flirting with the idea of taking over United Airlines in 2008, merger and acquisition plans for both had been subordinate to recovering from the Global Financial Crisis (GFC).
They have been operating as passenger and freight carriers, albeit under different corporate identities, since the beginning of commercial aviation in the 1930’s. They have weathered the cycles encountered by airlines and the aviation industry in general – political, economic, environmental and social; as well embracing the technological progress afforded the industry.
Both airlines are Legacy Carriers (Holloway, 2008), each having a domestic American network and an international network. Each operates a hub and spoke network; American from hubs at Dallas Fort Worth, John F Kennedy NY, Los Angeles, Miami and Chicago O’Hare: US Airways from Charlotte, Philadelphia, Phoenix and Washington DC and have many competing sectors and market segments.
Unlike Low Cost Carriers (LCC) (Wensveen, 2011), both offer the full range of services expected of Legacy Carriers; three class cabins (two on some sectors), full meal services, in-flight entertainment (IFE), airport lounges and Frequent Flyer programs and, unlike LCCs, they are members of global alliances.
AWE has managed to exit the GFC and improve its balance sheet while AA has consistently made losses until at the end of 2011 it sought Chapter 11 bankruptcy protection fr...
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...yment. Competitors began to record profits and apply competition throughout their network. Creditors, customers and investors were becoming increasingly concerned with the performance of AA. Finally in November 2011, American Airlines filed for bankruptcy protection: the first time it had ever done so.
Throughout this period, all comparisons show that US Airways was in a better economic position than American Airlines: except for a few metrics in select years where AA was able to improve due to Chapter 11 protection. AWE consistently produced higher revenues per ASM combined with lower CASM – the recipe for a sustainable competitive advantage.
With few overlapping routes, a domestic network improvement for AA, as well as an international improvement for AWE; anti-trust courts had few reservations and approved the merger creating the world’s largest airline.
For example, giants of the industry merged to make super-giants. Southwest Airlines decided to merge with another airline called AirTran. They formed one huge airline that became the fourth-largest airline in the United States. This allowed Southwest Airlines to pull in even more people than they had been doing separately. This was also a positive impact because if people were fans of the AirTran Airlines, it is a possibility that they will stick with their preferences and continue to buy tickets for their flights. This benefited Southwest Airlines greatly. Another example of specific tactics that Southwest Airlines implemented included the number of people that were on airplanes within the last year compared to that of 2001. In 2010, there were 720.4 million people who were on airplanes. In 2000, 719.1 million people were on airplanes, which was slightly lower than people who fly even after September 11th. After the attacks on America, airlines actually were seeing more people flying than they were in 2001. So, these special tactics that Southwest Airlines implemented increased their sales in tickets (Goldschein 2011). However, there are several influential factors that affected these
For starters a few days before the attack on 9/11, the airlines stocks did go up. Which means the supply and demand was greater. America was making more money, which is good. The airlines that stocks markets went up, were the airlines that were hijacked which than lead to them going bankrupt. Gabi Logan was saying on USA today “ Despite this government-funded measure, several prominent American airlines declared bankruptcy not long after the 9/11 attacks.” Due to bankruptcy more than just money was
We compared the two companies in a variety of ways. To start, we will give a brief background
The two airlines have minimal similarities; each is successful at what they do and are no-frills
"Problems" in the airline industry have not risen due to too much competition within the industry. To the contrary, Washington regulators should turn the industry loose in any more ways that it can. Lowering restrictions to enter the market place, emphasizing private ownership of aviation matters, and encouraging open and free competition within the scope of anti-trust law should be the goals of the Clinton Administration. Instead of heading towards re-regulation, Washington should get out of the airline business for good.
While sitting in Atlanta’s Hartsfield International Airport, one cannot help but to notice and feel an overwhelming dominant presence of one particular airline. Delta as we know it today, traces its roots way back to 1924. Huff Daland Dusters was founded as the world’s first aerial crop dusting organization. In 1928 the company became Delta Air Service, and the following year Delta carried its first passengers over a route stretching from Dallas, Texas to Jackson, Mississippi with stops in Shreveport and Monroe, Louisiana. In 1941, the company moved its headquarters from Monroe to Atlanta, Georgia.
The airline industry is fragile and especially vulnerable due to increase security demands, the cost of fuel with limited resources, highly expensive industry, very highly regulated industry, and labor intensive industry. Despite the vulnerability of this industry Southwest Airlines has managed to survive despite the odds, when larger airlines were forced to merge, have huge lay-offs of employees and some even when under. It is interesting to review just how Southwest Airlines survived the rapid changes, while presently recognizing a growth spurt.
In choosing Delta Air Lines and Southwest Airlines for this comparison was simply based on my wife’s familiarity with being her 10th year anniversary today working for Delta Air Lines and the extensive travel, we have had over the years, well extensive to us as having some first-hand knowledge in the service of these two companies. In attempting to be bias over the years there has been some deciding factors as why we like utilizing and trusting Delta Air Lines service beyond my wife’s affiliation that to us being thought of as just regular folks have found a number of inconsistencies in service that the Airlines provide. Some of these inconsistencies are very blatant and it will be interesting to compare their operating, financial bottom lines
1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines’ services and the high prices charged by most of these airlines. What we are going to deal with is, why is this happening? And how is American airlines dealing with this problem?. To be able to discuss how American airlines wants to regain profitability, we must identify and analyse different issues such as, the company’s background, the airline industry as a whole, the demand for air travel, the marketing strategies, the distribution systems, pricing policies etc.
As a result, the company has faced a severe back down in the demand of customers and revenues. The company should have installed more and more capacity in order to strengthen the revenues of the company and increase the services according to the demands of the passengers. The airline could have prepared an agreement to restore back the wages of the employees just after the crisis handling process in order to retain and maintain the market position of the American airlines (Hollenbeck & Wright,
...ry long and successful history in the airlines industry, which makes it one of the leading airlines in the world. Also, it provides the most comfortable flights and services to its costumers and employees, which makes it unique.
Alaskan Airlines is the epitome of competitive advantage. This airline has been profitable for 84.6 percent of their duration and is still an independent airline. Alaskan Airlines has shown impressive statistics, such as their significant increase in profit from 2011 to 2012. They reported a 29 percent profit in 2012 with a record of 316 million net income (business insider). This airline has shown greater than a 300 percent rise in stock since 2008.
Through increased competition, especially Southwest, AirTran is only available mainly in the eastern United States. Customers needing to travel to the western US probably will choose another airline that could create brand loyalty for another airline.
Although that did not last forever as the constant price increases on passenger and cargo fairs created a lot of discontent between the tax-payer and the airlines, considering the subsidies given to the airlines were funded by the American tax dollar. To solve the rather large amount of disgruntlement, the United States Government enacted the Airline Deregulation in 1978, and it wreaked havoc upon the airline industry and all of its participants, Northwest Airlines included. The airline was doing rather well until the deregulation where each airline became a part of a cut throat world, giving all the participants rather two rough options, which if were not followed created a certain doom for a particular company. Those two options being: (1) staying extremely flexible and constantly adjusting to the market or (2) creating strong alliances with other carriers that provided a safety net. Northwest Airlines choose to seek safety in numbers by finding a partner to initiate a merger with in 1986 (Moylan, 2008).
United Airlines fleet is known to be the oldest in service. In 2010, United Airlines merged with Continental. Unlike competitor mergers like Northwest and Delta or US Air and American United Airlines was not performing well, having low industry performance ratings. While their employees and customers satisfaction ratings are decreasing.