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Leadership style of richard branson
Customer loyalty and relationships
Customer loyalty and relationships
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Examining Traits Consistently Related to Leadership Effectiveness
It is unfeasible to admire, appreciate or approve of an effective leadership if one cannot equate what makes a leader effective. For that reason, comprehending what is considered effective leadership has to be view through the traits of a successful leader. As stated by Gary Yuki (2012) leadership has been a topic that has long motivated interest among society. The word leader denotes the phantasmagorias of powerful self-motivated individuals who lead triumphant militaries, direct corporate empires, or influence the direction of nations (Yukl, 2012). One such leader this author thinks exhibits such traits is Sir Richard Branson the CEO of Virgin.
Sir Richard Branson is the founder and chairman of Virgin Group. Sir Branson owns a variety of businesses, totaling over four hundred (Martin, 2012). He net worth as of 2012 stood at $4.2 billion dollars. Sir Branson’s business endeavors range from airlines, telecommunications, cosmetics, space exploration, and other ventures (Martin, 2012). Sir Branson success is based on several unique qualities such as his concept about customer service; in which he states “Saying Yes is Fun” (Martin, 2012). Sir Branson believed that success cannot be achieved by saying “no” to new endeavors, he believe that you have to be bold when embarking on new projects, and achieving the desires of customers (Martin, 2012).
Moreover, Sir Branson frequently challenges the conventional perception, and find a way to say yes when other companies say no (Martin, 2012). Branson feel that customer service should not be gatekeepers instead they should be a concierge to customers, assisting and caring for customer needs which indicative of his lead...
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Hoffman, B. J., Bynum, B. H., Piccolo, R. F., & Sutton, A. W. (2011). PERSON-ORGANIZATION VALUE CONGRUENCE: HOW TRANSFORMATIONAL LEADERS INFLUENCE WORK GROUP EFFECTIVENESS. Academy Of Management Journal, 54(4), 779-796. doi:10.5465/AMJ.2011.64870139
Hughes, R., Ginnett, R., & Curphy, G. (2012). Leadership: Enhancing the lessons of experience (7th ed.). New York: McGraw-Hill Companies, Inc.
Martins, F. (2012). 7 Customer Service Rules from Richard Branson, CEO of Virgin.
Retrieved from http://www.business2community.com
Taylor, D. (2009). Man behind the brand: When brand personality is defined by a person. Central Penn Business Journal, 25(25), 11.
Yukl, G. (2012). Effective Leadership Behavior: What We Know and What Questions Need More Attention. Academy Of Management Perspectives, 26(4), 66-85. doi:10.5465/amp.2012.0088
Pierce, Jon L. and John W. Newstrom (2011) 6th edition. Leaders and the Leadership Process.
Leadership at times can be a complex topic to delve into and may appear to be a simple and graspable concept for a certain few. Leadership skills are not simply acquired through position, seniority, pay scale, or the amount of titles an individual holds but is a characteristic acquired or is an innate trait for the fortunate few who possess it. Leadership can be misconstrued with management; a manager “manages” the daily operations of a company’s work while a leader envisions, influences, and empowers the individuals around them.
Kouzes, J., & Posner, B., (2007). The leadership challenge, (4th ed.). San Francisco, CA: Jossey-
Yukl, G. (2002). Leadership in organizations. Upper Saddle River, NJ: Prentice Hall. p. 1-19. Retrieved from http://www.blackdiamond.dk/HDO/Organisation_Gary_Yukl_Leadership_in_Organizations.pdf
Mlls, D. Q. (2005). Leadership How to Lead, How to Live. Boston: Harvad Business School Press.
Hall, Peter, & Norris, Peter. (1993). Learning for leadership. Leadership & Organization Development Journal, 14(7), 35. Retrieved August 25, 2011, from ABI/INFORM Global. (Document ID: 81758).
Northouse, P. (2010). Leadership: Theory and practice (5th ed.). Thousand Oaks, CA: Sage Publications, Inc.
Kouzes, J. & Posner, B. (2008). The leadership challenge. (4th Ed.). San Francisco, CA: John Wiley & Sons, Inc.
Richard Branson prides Virgin on the positive environment he sets for employees. Delegation, listening and the value of employees are key to being a good leader. These three assets to being a great leader have proven to assist Richard Branson in success. Mr. Branson approaches negotiation the same way he approaches her personal life, adventurous and boisterous. His negotiation approach is untraditional and unconventional in business. Perhaps Branson may be
In 1997, Aker defined brand personality as “The set of human characteristics associated with a brand.” (Aker, 1997).
Kouzes, J. M., & Posner, B. Z. (2012). The leadership challenge: How to make extraordinary
Many Scholars characterize the core qualities and skills necessary for an effective leader. Useem defines leadership as “Creating a vision and translating that vision into actions”. Historically, an effective leader was assumed to be exceptionally knowledgeable, authoritative, and dominate. Those leaders applied the command and control method to lead an organization. With the passage of time, this definition has been changed. The modern definition of an effective leader is honest, courageous, trustworthy, inspirational, and result-oriented. Today’s leaders create shared values and vision, and empower others to achieve their targets.
Leadership theories and styles (2009);IAAP 2009 Administrative Professionals Week Event [Online] available from: http://www.etsu.edu/ahsc/documents/Leadership_Theories.pdf Accessed 29 March 2014
Lussier, R.N. & Achua, C.F. (2010). Leadership: Theory, application, skill development (5th ed.). Mason, OH: South-Western.
According Carpenter, Bauer, Erdogan, (2009), “an effective leader was defined as someone with the ability to influence and motivate others not only to perform work tasks but also to support the organization’s values and meet the organization’s goals” (p.70).