Salty Dog

750 Words2 Pages

Dr. Williams,

I have tried numerous different themes, and ideas. Take a look here and let me know what you think. It is not complete, and impossible to picture what more I have in my head, but here is where I am going. I assure you, you will be very satisfied with the end result, and that can be a day or two away.

After you take a look... please, come back here and read on.

http://emeraldcoastsportfishing.com/beta

I have to highly recommend this look and theme for several very important reasons. Capt. Doug was very adamant that you both liked the Salty Dog website. So I am going to explain a few suggestions that I believe are detrimental to your website success vs. failure.

1. From a branding stand point, it is crucial (especially to high …show more content…

As a brand, I would not use the painting as a "logo" it will make an awesome t-shirt but a logo should be simple, unique, easily duplicated on any medium. The best logos are circular, square or horizontal rectangle. Think about all the fortune 500 companies, the have very simple easy to recognize logos. I would like to point out that some of your target clientele manage these fortune 500's.

5. The "Salty Dog" website... Capt. Doug told me that you really like it. I am curious to know what specific features, other than the color, that you like about that site. I could literally custom code your website to match it, but your content does not work well in that color scheme.

6. The other major issue is the Salty Dog website is seriously outdated. It is a website builder platform on Yahoo web hosting. I am very familiar with it because I started on Yahoo hosting in 1997 before I became a web hosting company. There are nothing but text links in the salty dog website, and from a user experience standpoint... it is very confusing to visitors. I literally had to scroll from top to bottom several times to figure out how to navigate, and I do this for a …show more content…

There need to be very clear CTA's (Calls to action). My 19 years in this industry has been twofold: trial and error (live experience); a ton of researching the trends and current web development standards.

It's a happy medium. We need lots of "eye candy", but we also need the copy for search engines. Many visitors are in a hurry, or are not as eager to read. Visual cues and clear steps are crucial for engagement. Because the consumer's decision to buy is made in the part of the brain that relates to emotion, stories and images, I follow user experience standards that compel action.

My job is to capture the essence of your brand and design/develop a website that compels your visitors to choose you. One of the most common concepts I hear from web clients is what "they like" in a website. I am the "visitor advocate". I challenge you to think, "what would they

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