Dr. Williams,
I have tried numerous different themes, and ideas. Take a look here and let me know what you think. It is not complete, and impossible to picture what more I have in my head, but here is where I am going. I assure you, you will be very satisfied with the end result, and that can be a day or two away.
After you take a look... please, come back here and read on.
http://emeraldcoastsportfishing.com/beta
I have to highly recommend this look and theme for several very important reasons. Capt. Doug was very adamant that you both liked the Salty Dog website. So I am going to explain a few suggestions that I believe are detrimental to your website success vs. failure.
1. From a branding stand point, it is crucial (especially to high
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As a brand, I would not use the painting as a "logo" it will make an awesome t-shirt but a logo should be simple, unique, easily duplicated on any medium. The best logos are circular, square or horizontal rectangle. Think about all the fortune 500 companies, the have very simple easy to recognize logos. I would like to point out that some of your target clientele manage these fortune 500's.
5. The "Salty Dog" website... Capt. Doug told me that you really like it. I am curious to know what specific features, other than the color, that you like about that site. I could literally custom code your website to match it, but your content does not work well in that color scheme.
6. The other major issue is the Salty Dog website is seriously outdated. It is a website builder platform on Yahoo web hosting. I am very familiar with it because I started on Yahoo hosting in 1997 before I became a web hosting company. There are nothing but text links in the salty dog website, and from a user experience standpoint... it is very confusing to visitors. I literally had to scroll from top to bottom several times to figure out how to navigate, and I do this for a
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There need to be very clear CTA's (Calls to action). My 19 years in this industry has been twofold: trial and error (live experience); a ton of researching the trends and current web development standards.
It's a happy medium. We need lots of "eye candy", but we also need the copy for search engines. Many visitors are in a hurry, or are not as eager to read. Visual cues and clear steps are crucial for engagement. Because the consumer's decision to buy is made in the part of the brain that relates to emotion, stories and images, I follow user experience standards that compel action.
My job is to capture the essence of your brand and design/develop a website that compels your visitors to choose you. One of the most common concepts I hear from web clients is what "they like" in a website. I am the "visitor advocate". I challenge you to think, "what would they
In a second attempt to further expand the company horizons, an e-commerce site was created. This site is interesting because its main focus is not the clothing but the “lifestyle”. Upon entering the Abercrombie and Fitch website, the first thing the consumer sees is a half naked man, sprawled on the ground, eating a plate full of fruit. It is just to be inferred that he is wearing Abercrombie and Fitch clothing. This just shows how the image of Abercrombie is much more important than the clothing itself. The site itself is bright and summery. The attitude is carefree, active and sexy. Maneuvering ones way around this website is relatively easy. The links include Lifestyle, A&F TV, A&F Quarterly (the magazine/catalogue), Company, and Shop A&F. Other links include, music, movies, downloads, postcards, photos, and “hot” sites. The website seems to be almost completely focused on drawing the consumer into the lifestyle of Abercrombie and Fitch. The information the company gives is very limited. For example, throughout the entire website, there is not one mention of a company mission statement, yet there is a plethora of information about the company’s financial standings.
The most successful in this website, they have a lot of ethos. The website illustrates experience with a description of their history. For example, they show their history since their beginning in 1977 until now. That means if they have experience, the...
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Design is crucial to any webpage you create. Without effective design, it doesn’t matter how good your logic is or how many different things you can do with it. The user does not care whether or not you put your life into that webpage. If it doesn’t do what they want and make it easy to do, the user will find another that meets their needs or desires. As superficial as it may seem, a user cares most about what’s on the surface of your webpage. Maybe your webpage is faster or does things smarter than somebody else’s, but if their design is better, people are going to prefer theirs over yours. A good design is comprised of many different elements. A key aspect of which is color choice. However, even more important than color when making a successful webpage is the user’s patience.
The design of the website is appealing, although it may seem a bit over-whelming at first glance. Upon review, the design provides little written information regarding the actual purpose of the publication, but does include many easy to navigate hyper-links on various topics that may be very appealing to a person needing specific information on one topic.
3. The blog post states that websites with a lot of "eye candy" and things to click on and interact with leads to more visits and more purchases. Name three or four pieces of eye candy you would place on your website to encourage
The designers of the website addressed most of the common mistakes that are found in most of the websites. The site is highly usable as the designers have adhered to the requirements of good website design. Therefore, the site meets its mandate of informing users.
Fishing-Hunting.com has a nice design to it. Using the red, white, and blue color scheme gives the site an American design. The text on the page is easy to read due to the fact that they contrast the colors nicely with the background such as the white links on the blue background. The site is easy to navigate with all the links to each of the areas on the left side of the page. While navigating the site if someone cannot find something on a specific topic they can search the site by using two search engines.
Suggestion: I believe a website is useless without clear navigation. It should be concise, clear and selective. The navigation part of the website needs to have names for various pages on the site. Goals and ideas should be clear and obvious
Although I really thought this was a mind stimulating and inspiring campaign, I believe there are always possible ways to keep improving. And so, I feel their website needs to be just as eye opening as all the information presented. I believe the design of the website needs to capture peoples attention. When I first went on their home page, I thought it was simple and elegant, easy to read and easy to navigate however, because this campaign has done and is still doing such a phenomenal job standing out I think their website deserves to look like that as well. This campaign really offers an immense amount of strength and honestly, I think their webpage is the only things that has room left for improvement. And so, I’m really excited about my research that I’ve done on this health campaign and I am excited to hear what NBA Cares plans to do
Johnson, T. (2011). S.P.I.D.E.R. A strategy for evaluating websites. Library Media Connection, 29(6), 58-59. Retrieved from http://web.b.ebscohost.com.proxy.devry.edu/ehost/pdfviewer/pdfviewer?sid=a1fe208a-6fb8-4e68-8191-7ef041e2d483%40sessionmgr111&vid=25&hid=113
Part of the website’s visual appeal is the color scheme. The background for the website is white making it easier for the audience to focus on the important information such as the contact information and resources, which is accentuated with purple ribbons and text. The purple is
I liked how you used bright colors and included that we are the official sponsor of the NFL and the bottom right hand corner.
The design of the Web site is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many graphics including, photographs, illustrations, and animated buttons and GIFs. These graphics are placed in an orderly fashion and do not create a cluttered appearance. The site has its own search engine which assists in navigating throughout the site.
Aesthetic design has received great attentions extensively in various service system, product design (e.g., Hagtvedt and Patrick, 2014; Norman, 2004; Sauchelli, 2013), website design (Cai and Xu, 2011; Lavie and Tractinsky, 2004; Wang, Minor, and Wei 2011) and has been proved to be an important element for marketing. Most research reports that aesthetic design is a determinant of the marketplace success (Bloch, 1995), some researchers emphasized that aesthetics is important to the success of a website in attracting potential users’ attention and providing them with an enjoyable interactive experience (Hallnas, 2002; van Schaik, 2009). For example, Apple's website and iOS uses a range of unique interface elements that have become apparent on web apps and websites alike.