Activity7.8a: Munching on Eye Candy [old Activity 9.1] Your coworker Jane Schmaltz ordered some bad salmon for lunch and went home sick. She can't give that presentation on web design to the executive committee this afternoon. You get the phone call: can you do it in 45 minutes? Of course you can, you reply. (This is how you can be certain it's only make-believe.) You just read this cool article in Kissmetrics about how web design improves business. But there's a twist. One of the vice-presidents used to work for Kissmetrics. He knows all about that article and recommended it to you. Unlike Jane, you can't simply regurgitate what you've consumed. You've got to put it in your own words. And you've got to make it refer to your own e-commerce …show more content…
What's the overall goal of your website? 2. Explain the kind of good web design described in the Kissmetrics article in a sentence or two. Why is this type of design important to your specific website? Is it because your target audience might be easily distracted? Because they're used to sophisticated, professional presentations when they shop online? 3. The blog post states that websites with a lot of "eye candy" and things to click on and interact with leads to more visits and more purchases. Name three or four pieces of eye candy you would place on your website to encourage …show more content…
• Demonstrating the ability to... Differentiation: Expansion: [Rubric Name] Standards Covered: Activity7.8b: E-Commerce Job: Marketing Manager [old Activity 8.2] We had you look at what a Marketing Manager does to put an idea in your fertile mind about the kinds of e-commerce careers you might try to enter one day. But the important subject here is not the job title but the techniques that a Marketing Manager does and that you might do yourself, whatever your job title is. 1. What are the five basic things (read: marketing techniques, not going out for coffee, shmoozing around the water fountain, etc.) a Marketing Manager does? Which of the five seems especially important to you? Why? How would you use this technique yourself? Give us three to four sentences on the subject. [input field] 2. Don't be put off by this--anyone can do marketing for an e-commerce business--but the article says that in order to be hired for a job with the title Marketing Manager, you need...what? Does this seem doable to you--something you could possibly do yourself? Let us know in a sentence or two. t [input
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
The tasks listed, reflects my passion for Marketing, as I can see myself working for a business and operating my creativity for their advertising ideas and persuading the consumer base that our product and/ or service is what they should be interested in. To many, Marketing Managers evaluate the demand for products and services that their organization and its competitors offer, but it’s more than that, Marketing goes beyond its pictures, viral videos and branding, you have to embrace and take advantage of technology to be effective and make the most money.
5. Business is business and every firm has to find ways to produce and market its goods. Why, then, might managers be unable to successfully apply the techniques and concepts they have learned in
Armstrong G. & Kotler P. (2007) Marketing: An Introduction 8E Upper Saddle River, NJ Pearson Prentice Hall Publishers
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
... P.H. (1988). Marketing Management: Analysis, Planning, Implementation and Control. (6th ed.). Prentice-Hall: Englewood Cliffs.
In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is also needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions. Perhaps the most alluring aspect of a career in marketing is the fact that it provides a great number and variety of job opportunities, and can offer opportunities to both number crunchers as well as intuitive creative people as well.
Marketing is not a static construct, but it grows and develops over time to become what is known as marketing today. “The marketing revolution divides neatly into four separate eras’, eras’ which parallel rather closely the classic pattern of development in the marketing revolution.” (Keith, 1960). The first of these 4 eras was until the 1930’s and was production and profit orientated, and are considered to be outdated. During this era “the new product decision was product oriented not marketing orientated.” (Keith, 1960). “The second era was a sales oriented era, whereby marketing was seen as a series of activities designed to produce profit through ascertaining, creating, stimulating, and satisfying the needs/wants of a selected segment of the market.” (Eldridge, 1970, p. 4). The 3rd and 4th eras are a representation of what
The job description of a market manager is fairly self-explanatory. A market manager has to strategically figure out ways to improve a products ' appeal to a variety of audiences. That individual must organize a creative team that can research/analyze data to come out with logical, entertaining, and informative guidelines for an effective product. Market managers are tasked with calculating the best "pricing strategy" to make sure the organization he is with is in the best situation to benefit from the most. Required skills needed to be a market manager: mathematic skills, the ability to listen and understand, speak decisively, and have excellent reading/comprehending skills. Marketing managers need a variety of unique abilities as well, such
Lila B. Stair, Leslie Stair. Careers in Marketing. 3. Book. Prod. VGM Career Books. Chicago, 2001.
“Marketing managers typically have a bachelor’s degree in marketing or business administration; however, some employers may prefer a master’s degree, in addition to extensive experience in marketing, advertising, brand management, or sales” (Marketing Manager: Career Info & Requirements). It is not impossible to get a job with a bachelor’s degree but to stay on the safe side, a person should really get a master’s degree. It is always a great idea to be educated in other areas other than marketing that will help benefit you and your future job in marketing. Being a big talker would make this an easy job because a person who wants to become a marketing manager needs to have strong communication skills as well as presentation skills. Someone must be willing to go after what they want, be able to juggle many things at once especially while under a whole lot of pressure, and have a creative mind when it comes to having to make up things right on the spot. A marketing manager must be able to work well with people that they work with as well as working with new employees in training how to do the job and motivate them to do their best. Since most of marketing occurs on the internets nowadays, they will have to be well educated with computers, the internet, and budgeting of many kinds. Having extraordinary communications will also be a big factor in this field of business and will help you the most. If someone who is really shy wants to go into this field, they probably should not because being quiet while being a marketing manager is not going to help them at
The design of the Web site is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many graphics including, photographs, illustrations, and animated buttons and GIFs. These graphics are placed in an orderly fashion and do not create a cluttered appearance. The site has its own search engine which assists in navigating throughout the site.
...it possible to develop customized websites with extensive functionality well suited to user needs. Many businesses have realized huge profit margins as a result of this.
I’ve been trying to read more about web design since I started this class, and the reading materials from this class have been really helpful for me. I do enjoy reading the websites articles about web design processes and fundamentals. Also, when I do homework assignments, the reading materials provide all the knowledge and information that I need. Sometimes, if I need more information, I look up more articles and blog postings that the professional web designers posted. I’ve subscribed for those blog postings, so that I can rea...
According to Kotler (2012), Marketing is about identifying and meeting human social needs, thus it is not only about advertising and promotion it is more than this. It includes setting competitive price, communicating effectively with potential and existing customers and also introduction of new products.