Vicks Advertising Stereotypes

218 Words1 Page
bulb-icon

Recommended: Brand awareness

Marshall,

I am writing to talk to you about the Vicks ad you presented to me. It has a lot of good points but I would like to help you touch on a few also.

I liked how you used bright colors and included that we are the official sponsor of the NFL and the bottom right hand corner.

Some things I think you should add is some emotion, it would appeal the people more if there was someone showing some emotion while they were sick.

Another thing I think you could add is trying to get the audience’s mouth watering. If you say something like “magnificent grape or a cherry berry” taste would make them want to buy it.

If we had a celebrity I think it would sell better, and since we sponsor NFL it should be a football player.
Or even better

Show More
Related

  • Use of Ethos, Pathos, and Logos in a Vicks NyQuil Advertisement

    1198 Words  | 3 Pages

    Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.

    Read More

  • The Threat of a Stereotype

    1376 Words  | 3 Pages

    Stereotype threat is present in our everyday lives and it prevents people from doing things to their fullest abilities. It is the fear of confirming a negative stereotype about you resulting in weaker performance. An example where stereotype threat exists is in the case where African Americans do poorly on tests compared to Caucasian individuals. This occurs because the stereotype is that African Americans are intellectually inferior to Caucasian people. In a setting where the negative stereotype is brought to mind, African Americans will perform poorly on tests when in fact they are able to perform equally as well if not better than Caucasian individuals. (Article 1) Stereotype threat limits individuals in their performance in academics, sports or even something like driving. By reducing stereotype threat, performance in many areas can improve and people can perform tasks to their fullest potentials. Stereotype threat leads to underachievement in academic and work related situations. People may feel they cannot rise above the stereotype and become limited in their successes. (article 1 I think) The purpose of this paper is to inform on stereotype threat and how to reduce it, as well as to introduce my own investigation aimed at reducing stereotype threat.

    Read More

  • A Rhetorical Analysis Essay On Sports Commercials

    652 Words  | 2 Pages

    sport celebrities in their ads to entice the viewer. Consumers are encouraged to embrace the characteristics of the sturdy, tough, and swift, athlete through the product. Airing their commercials on sport networks makes for an outstanding target market for a merchandiser.

    Read More

  • Tyra Banks to Endorse Campbell´s Soup Company

    1806 Words  | 4 Pages

    Celebrity endorsements can make or break a product and even a company. Especially in today’s world many teens will buy a product just predominantly based on who endorses it. For example, Beyoncé promotes both Pepsi and H&M. She is a great representative for both because she is a really big celebrity and she is very well known. She also has a lot of influence. Young girls would love to dress like her and with H&M endorsing her they get that demographic. Pepsi made a good choice because she, like the previous celebrities they endorsement deals with, is a very public figure with a very big name. Many teens and young ...

    Read More

  • Advil Anthem Rhetorical Devices

    724 Words  | 2 Pages

    This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire

    Read More

  • Analyzing Gender Stereotypes in AXE's Advertisement

    726 Words  | 2 Pages

    The advertisement entitled “Morning After Pillow” by The AXE Company would like for their customers to believe that love or sex can be easily attained by purchasing a product that smells good. However, experience should indicate that there are many factors that attribute to these rewards.

    Read More

  • Sociological Imagination In The Movie Sicko

    1033 Words  | 3 Pages

    The film can be seen to appeal for interest emotionally, the way of pathos appeals but then it occasionally showcases scenes that engages us or simply throw us into disbelief and maybe even irritate us. Multiple scenes in the documentary had provided some laughable moments or few chuckles that would help relax the tense atmosphere of the viewers, despite the serious matter in discussion. The best aspect of film is truly the disbelief factor; refer to the textbook long list preexisting condition that denied health insurance to many applicants, basically, the need of a master’s degree to apply for health insurance. That and considering the emotional scenes, makes Sicko a much more impressive and captivating documentary than that of its

    Read More

  • Stereotypes

    481 Words  | 1 Pages

    RaStereotyping is a way of thinking about groups of people. It ignores the differences of the group, while emphasizing its similarity. One belief, that is a stereotype, is that red-haired people are hot tempered. Another belief is that Scottish people are stingy. Such thinking ignores many even-tempered redheads and generous Scottish people. Stereotyping emphasizes many differences between groups while ignoring their similarities to other people. It ignores that many blond and brown-haired people also lose their tempers. Stereotyping overlooks the fact that many American, Brazilians and French people are stingy.

    Read More

  • Stereotypes In The Retail Industry

    464 Words  | 1 Pages

    The general consensus among American citizens is that the retail industry as one of the worst jobs a person can take, just short of fast food and any job that is janitorial. There are many reasons behind this stigma that affects people both in and out of the retail industry. The perspective of the customer will always differ from that of the retail worker, with the exception of those who have worked or currently work in retail. However, just because the perspective is different, the level of respect has no reason to shift.

    Read More

  • Driving Stereotypes

    1335 Words  | 3 Pages

    There is a great debate on whether or not the elderly should be able to drive. Most people who have had any encounters with terrible elder drivers would say no way. This is because they have had that one or maybe even two experiences with a not so cautious elderly driver. This experience has caused them to put a stereotype on all elderly people and their driving abilities. After reading and analyzing all four of the elderly women from the four works in A Writer’s Reader. The authors of each have included many different stereotypes of elderly women. Just like the elderly driving ability stereotype is not true for all elderly drivers. The Authors stereotypes are not always true for every elderly woman. The authors are just informing their readers on the many different stereotypes that are floating around.

    Read More

  • Was Johnnie Walker’s 'Keep Walking' Campaign Effective?

    1024 Words  | 3 Pages

    We live in a word shaped by a constant race for popularity and recognition between companies, where the ability to play with the hearts and minds of people is on the pole position. As Elen Lewisnoted, ‘You know a brand has made it when it is name-checked in popular culture.’ Thus, it is noticeable that companies face an external pressure from the competitors, which is why, they have to keep the name of their brand alive among their audiences. For instance, Johnnie Walker is the image of a striding man on the Scotch whisky, which has become a global leading producer. The Keep Walking campaign was awarded the Grand Prix, at the 2008 IPA Effectiveness Awards. Nevertheless, what made this campaign effective considering the increasingly sceptical framework in terms of advertising effectiveness? This essay attempts to assess the ‘Keep walking’ advertising campaign in terms of ideas, motivation, promotional techniques used, and to the extent possible, evaluate the effectiveness of the commercial on changing audiences’ attitudes toward the brand.

    Read More

  • Sickening

    776 Words  | 2 Pages

    Being told that “You don’t look sick,” is one of the most exasperating phrases you can be told if you are sick with something that people do not know much about. It’s not everyone’s fault that they do not know about your ailment; it is simply that they have only been told stories of a bed ridden person unable to act in daily life. Media tells this story because it is still a story that exists, but what they fail to tell you is that it is not the only story that exists. Being sick does not look a certain way, nor does it feel a certain way, and the stereotype about it is one that may never change, but if you ever do become sick with an ailment that cannot be visibly seen, you will understand why the phrase “You don’t look sick,” is absolutely sickening.

    Read More

  • The Importance of Sound in Advertising

    3204 Words  | 7 Pages

    Spense, Charles. "Managing Sensory Expectations concerning Products and Brands: Capitalizing on the Potential of Sound and Shape Symbolism." Science Direct. N.p., 2012. Web.

    Read More

  • Propaganda and Stereotyping

    1380 Words  | 3 Pages

    Propaganda: a word that is commonly underestimated in its power. Confused with advertisement, people tend to take the disasters caused by propaganda lightly. One such disaster is the stereotype – a felicity confused with the truth. In this research paper, a closer attention will be given to the propaganda generation of stereotypes about a specific age group; how easily and believable stereotypes are carried by propaganda tactics on youth will be presented. Throughout this paper, a demonstration of the negative stereotypes on public opinion will be presented along with important methods in which stereotypes work in propaganda. The conclusion of this research paper will be highlighted through presenting credible research results and actual examples demonstrating the different stereotypes of today’s youth. At the end of this paper, it should be transparent that stereotypes are the brainchild of media through propaganda that uses its tactics and techniques to corrupt the public minds.

    Read More

  • Media Stereotypes

    1423 Words  | 3 Pages

    “Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”

    Read More

More about Vicks Advertising Stereotypes

Open Document