Run Lola Run Distinctively Visual Analysis

Distinctively visual refers to the actions of a composer to employ specific visuals that effectively represent that composer’s particular message through imagery. Time is a constant force that continually challenges individuals and in turn is a significant factor in resulting future actions. This notion has been displayed in through the cinematic styling of Tom Tykwer in his post-Cold War film "run Lola run”. Comparatively in the still shot poster of the iconic film "back to the future", time is also a significant theme depicted in this text. However unlike run Lola run, the choice of format in addition to its title alludes to the human desire to revert the past and individuals actions in order to change the future. Although being created in different decades and through distinctly different visual techniques, both directors identify the theme of time and portray the different ideas that this theme suggests. “This picture is pure camera: motion and emotion, no other medium can convey those things

in quite this way” through this quote reveals his motives for choosing a film form, as it hold specific values that cannot be achieved through other mediums. Run Lola Run is a distinctively visual German film directed in 1998 by Tom Tykwer. The film takes place in post-cold war berlin as the protagonist Lola repetitively attempts to save her lover. The Back to the future poster was released in 1985 the same time as the movie, by American artist Drew Strazan. Distinctively visual techniques make this poster unique. These two texts both use distinctively visual techniques that can be identified and compared throughout them as the director and artist convey their themes and ideas.
Main Body
The composers utilizes the structure to incorporate certain techniques to deliver their thoughts. Some features of certain structures enable the use of in-depth speacial visual techniques within certain texts. For example, ‘run Lola run’ implements the technical use of flashbacks and a three part storyline to display the themes referring to time and outcomes. In the Back to the Future poster, the structure of the poster uses vector lines. This draws the viewer’s eyes to Marty Mc Fly, where the facial expression is displayed, in which he is shown looking at his watch with distress. This is symbolic of the theme depicting the race against time. The use of this feature widens opportunities for techniques to be used, and allows the viewer to identify the idea for themselves. This is how the producers reveal their views on the importance of time and the consequences certain actions have.
Symbolism is evident throughout the texts in their objectives that represents the different concepts of the composer which is has a significant relationship with contexts. Symbolism involves the use of symbols and objects of specific value, in which an example can be identified in the Back to the Future poster in a number of ways. This includes the use of colours and their association to human emotions and the representation of themes, which can be identified by the flames as the vector line, representing danger to a person or object, making sense in relation to the wristwatch. ‘Run Lola run’ also incorporates the colour red and the use of clocks, with the fiery red hair shown through pure cinema distinguishes her from the older generation and resembling her unusual situation, along with the clock and time references directed to the situation. This accentuates the high intensity atmosphere, engaging the viewers and creating the distinctively visual effect.
Included within the texts is the use of salience points, which is the first identified image by a viewer.

In the Back to the Future poster, the tittle uses its size and aesthetics to draw the audience’s attention and inform the reader about the genre and general themes of the film. Font and colours intrigue the reader and the layout makes the veiwer follow a reading path towards the broken sentences which give context and refers to the visual image. Run Lola run applies salience points in the introduction through camera panning in to the creature’s mouth, accompanied by upbeat techno music. The transition is made into a bright background with many moving people. The significant points are presented through editing techniques which blur out the insignificant bystanders and contrasts the certain individuals that are included throughout the film. The creators uses this to catch the viewer’s eye while binding techniques into the story, and over all highlight important

aspects.
Conclusion
In conclusion both authors ingeniously implement a large quantity of techniques in specific order to create their distinctively outlying imagery. They asses their themes and ideas referring to time and the effects present actions have on the future, this makes the viewer realize and revaluate their actions. The relationship between the viewer and text is strong, though the structure and way they are “put in someone else’s boots” thus the result of distinctively visual effect.