Saul Bass and Steven Chorney are just two of the designers that tremendously influenced one of the most exciting forms of advertising and design. Both of these designers are well known for contributing unique designs to the film industry. They supplied their artistic talent by creating movie posters and title sequences, which are important because they set expectations and make an audience excited for motion pictures. Often people say the phrase “never judge a book by its cover”, but in the film industry the posters and trailers can sometimes affect the outcome of success or failure a movie has.
Saul Bass was born in 1920 in the Bronx, New York. He went to James Monroe High school and went on to study part time at The Art Students League after graduating. Not long After, he was being taught by Gyorgy Kepes, A successful Hungarian-American artist and educator, at Brooklyn College. Living in Hollywood, in the 1940s, he created print advertisements for multiple films. This is how he began his career that would lead him to change the future of design in the motion-picture industry.
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Saul saw the opportunity to make an impact in title sequencing when Otto Preminger, a popular film director of his time, did a collaboration with him on his film poster for the 1954 movie Carmen Jones. Once Otto discovered Saul’s talent, he asked him to design the title sequence as well. This opened his eyes to the importance of a great title sequence. Saul Bass had a fresh view on the previously unimportant opening titles of a movie that no one before him experienced.
He seen how the sheer theme could be creatively expressed in the first few minutes. He used moving type and geometric shapes to create iconic designs for famous movies like The Man with the Golden Arm and Psycho. Even with his newfound talent in title sequencing, he still continued creating posters. His most popular were made for Vertigo and Autonomy of a Murder. Saul was award winning for his films that he created and was the first person to make title sequencing and storyboarding an important factor in film, all while designing some iconic pieces that will continue to live on forever in the future of graphic design. Saul Bass died april 25, 1996, but he continues to inspire designers and his contributions to graphic and film design still live and thrive
today. Steven Chorney was born in 1940, around the time Saul Bass was just starting to build his career. He grew up in Buffalo, New York with no formal art education. He learned everything he knew and was strongly impacted by his comercial artist father. A small agency in Hollywood, California, that dealt with creating television commercials, was Stevens first stop into the world of design. He had a knack for animation which earned him an award from the Chicago International Film Festival. Well known studios in Hollywood started to take notice from Steven’s impressive advertisements as his career continued. When Steven retired the usual montages of design With minimalist designs consisting of less ranges of color and flat shapes, Saul Bass had a very different design style than Steven Chorney. Steven hand-painted detailed and realistic posters that added interesting colors and an element of fantasy to his work.
The innocence of the main character Bernie Teide in Bernie and the mysteriousness of main man Rodriguez in Searching for Sugar Man are all portrayed by the use of aesthetics. Without realist aesthetics, these films would not appeal to viewers emotionally or visually. Such aesthetics help viewers perceive objects or characters and help them additional make judgments upon the information received. Directors like Richard Linklater (Bernie) and Malik Bendjelloul (Searching for Sugar Man) use aesthetics in hopes to affect the mood, emotion, feeling, and perception among their audiences. Without aesthetics, the directors would not reach their intended audience or may not even reach an audience at all. All of these elements must be taken into account when a producer hopes to create a successful film.
Name of serial killer: My serial killer is named Richard Chase. He was also known as the “Vampire of Sacramento” or the “Dracula Killer”.
Stanley, Robert H. The Movie Idiom: Film as a Popular Art Form. Illinois: Waveland Press, Inc. 2011. Print
He was labeled a terrible graphic designer in the nineties. His agonized typography drove a clique of critics to indict him of not being serious and of destroying the origins and foundation of communication design. Now, the work and techniques of David Carson dominates design, advertising, the Web, and even motion pictures.
Bean’s description of how to be successful in changing someone's mind, specifically among writers to their audience, includes having a credible background. A critical question to ask yourself when examining a writer's credibility, as Bean states is “Do I find this author believable and trustworthy? Why or why not?” Through examination of the writer's background, we can find information that may lean the author's stance one way or the other. In this case, I will be going over Randall Bass pieces of work and looking into his background to find how credible he is and what may influence him on his perspective.
Saul Bass, a graphic designer and filmmaker, was acclaimed for his film posters’ and title sequences’ designs. His career was 40 years old and in that tenure, he worked with Hollywood’s best filmmakers like Otto Preminger, Martin Scorsese, Alfred Hitchcock, Stanley Kubrick and Billy Wilder. Although the work with Otto Preminger was what got to be best known in the film industry The Man with the Golden Arm in 1955.
Analysis of Film Posters Having studied film posters this term, it is apparent that certain forms and conventions are applied. [IMAGE]The major forms and conventions of film posters could include: A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film, using the main character's name for promotion, and the certification will either to ensure that the right type of people are watching the film. An example of how different types of film (e.g. comedy, horror) poster use these forms and conventions to attract a certain type of person (e.g. teenagers, horror fans) would be a really scary horror film, which will use eerie images in order to appeal to horror fans. A successful film poster will accomplish attracting the target audience and persuade them to come and watch the film.
A high-minded composer from the Baroque Period Johann Sebastian Bach is remembered for his musical, talented work. Born on March 31, 1685, Eisenach, Germany. Composer Bach was raised in a family with musicians that were talented as well. Sebastian Bach’s father, Johann Ambrosius was a well-known man in his hometown in Eisenach. Ambrosius was the one that taught his youngest son Bach how to play the violin, Bach became an expert at playing the violin as he got older. He also had a beautiful voice and was part of his church choir. At such a young age Bach was a gifted kid, he learned many learning materials; such as studying latin and other courses. Bach had a strong belief as a Lutheran, having that type of faith motivated him for the future, as he worked on his musical career. As Bach became older, at the age of 10, he had been through so much at that age. He had lost both of his parents two months apart from each other. Bach later than moved to Ohrduff, Germany to live with his older brother Johann Christoph.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
Creative directors and their teams have multiple ways of advertising products. Each different way they could advertise is called an “angle” (Groome, *). Angles pertain to what type of person or group o...
“Entertainment has to come hand in hand with a little bit of medicine, some people go to the movies to be reminded that everything’s okay. I don’t make those kinds of movies. That, to me, is a lie. Everything’s not okay.” - David Fincher. David Fincher is the director that I am choosing to homage for a number of reasons. I personally find his movies to be some of the deepest, most well made, and beautiful films in recent memory. However it is Fincher’s take on story telling and filmmaking in general that causes me to admire his films so much. This quote exemplifies that, and is something that I whole-heartedly agree with. I am and have always been extremely opinionated and open about my views on the world and I believe that artists have a responsibility to do what they can with their art to help improve the culture that they are helping to create. In this paper I will try to outline exactly how Fincher creates the masterpieces that he does and what I can take from that and apply to my films.
Short films are the ideal medium for exploring ideas and confronting universal issues. Unheeded by the conventional restrictions of full length feature films, short films encourage the director to experiment with unconventional techniques which best presents their intended idea. These personal choices are endless and span anywhere from non-diegetic sounds to eye-catching visual effects. Without the need of a complex plot or excessive dialogue as found in full length feature films, the message from the director is not concealed, but instead showcased in a clear and precise manner. The short films, L’Homme Sans Tete by Juan Solanas and Borrowed Time by Pixar demonstrates the personal choices made by the directors, which are apparent when comparing
Visual communication is to take diverse information and designs it for both print and screen based media, also from print like newspapers magazines, books and tickets to the screen like web interfaces, film titles to right through to environmental applications. Therefore, it need designer to creative thinking and an eye for detail. As an integral part of the culture, visual communication design is an exciting and growing industry where vision and creativity are involved in . It helps the designer show their creative skills in the mass media, internet , film and television and so on . Vision effects plays an important role in the sense of motion in most of the movie industry（Krasner, 2008）. However, in the study of visual communication, most of the students take wrong path while to perform their creative and smart design. Pranayama (2006) said the ethical awareness and responsibility towards the world that lived in and society lived with are important for the vision communication design and creation. Therefore, to effective use visual communication design in the film industry or other perspectives are important. In order to critical discussion the visual communication design in the movie industry, the author mainly focus on the movie of 'Life of Pie' and ' Inception' to carry out this paper.
Offering the unique ability to visually and audibly convey a story, films remain a cornerstone in modern society. Combined with a viewer’s desire to escape the everyday parameters of life, and the excitement of enthralling themselves deep into another world, many people enjoy what films stand to offer. With the rising popularity of films across the world, the amount of film makers increases every day. Many technological innovations mark the advancement of film making, but the essential process remains the same. Pre-production accounts for everything taken place before any shooting occurs, followed by the actual production of the film, post-production will then consist of piecing the film together, and finally the film must reach an audience. Each step of this process contributes to the final product, and does so in a unique right. The process of film making will now start chronologically, stemming from the idea of the story, producing that story into a film, editing that footage together, and finally delivering that story to its viewers.