Searching for a Sugar Man Directed by Malik Bendjelloul

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Searching for Sugar Man, a 2012 documentary directed by Malik Bendjelloul, contains many documentary-type aesthetics. The film tells the tale of an American musician named Sixto Rodriguez whose music encouraged the anti-Apartheid movement in South Africa. The characters within the film are all real people based off of a real-life situation. This particular film contains many on-camera interviews in order to get that documentary type feel. The film shows interviews from a construction worker, to all of Rodriquez’s daughters. Along with these interviews are also on-screen texts used to show the history of Rodriguez. Some on-screen texts display the interviewees names or some display the date and place where Rodriguez was. In one interview, the viewer is able to see the on-screen text of “Dennis Coffey- Co-Producer of Rodriguez’s First Album ‘Cold Fact’ (1970).” This type of on-screen information gives the audience a little background information on who is being interviewed.
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Aside from the opening credits, the very first piece of textual evidence displayed is “Detroit Michigan, USA.” Soon after this, the audience is able to see a city being drawn in the background with the date 1968 displayed. This piece of information and artistic aesthetic give the viewer a time and place to anticipate. Also, while there is diegetic music being played, the title and date of the song is displayed on screen. For example, during one of Rodriguez’s song being played diegetically, the title “Crucify Your Mind (1970)” is displayed on the screen.
All of these factual on-screen texts compel the viewer to be more interested in the history of Rodriguez and to possibly even research further into the topic.

While there are definitely uses of nondiegetic ...

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...these aesthetics in order to make a true story come to life on screen.

The innocence of the main character Bernie Teide in Bernie and the mysteriousness of main man Rodriguez in Searching for Sugar Man are all portrayed by the use of aesthetics. Without realist aesthetics, these films would not appeal to viewers emotionally or visually. Such aesthetics help viewers perceive objects or characters and help them additional make judgments upon the information received. Directors like Richard Linklater (Bernie) and Malik Bendjelloul (Searching for Sugar Man) use aesthetics in hopes to affect the mood, emotion, feeling, and perception among their audiences. Without aesthetics, the directors would not reach their intended audience or may not even reach an audience at all. All of these elements must be taken into account when a producer hopes to create a successful film.

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