Playtex Baby Marketing Plan

Epilogue

Joell Young

From the very beginning, it was apparent that there was going to be a great deal of communication and learning done in this project. I could not be any more thankful for the group I was in. I believe our personalities and attitudes all meshed quite well to get this to the finish line.

Our group’s marketing plan was based on the Playtex Baby brand of feeding products for infants and toddlers. Through a great deal of research, we learned that Playtex Baby is actually a subsidiary of the parent company Edgewell Personal Care, Inc. This parent company also holds the brands of about fifteen other major named products we all know and use such as Schick, Playtex, Banana Boat, and much more. Within the research on Playtex

Playtex Baby is an innovative company that desires to help parents and infants in the early years of life. They specialize in feeding systems for infants and toddlers and are the only company to have a disposable, pre-sterilized bottle system, therefore our product idea seemed to be a perfect fit for Playtex Baby. Through researching their products, a disposable bottle nipple that would fit a standard water bottle seems to be the next step needed in their

This was a great learning process as I was unaware that developing and implementing a new product was so extensive. There is obvious research needed when a new product is being developed, but the proper marketing and plans for promotion were much than I thought they would be. It’s not as simple as just making a billboard ad or commercial for television, there is a great deal of strategy and financial analysis that goes into the planning process than I first realized.

The communication and dedication between my group members made this project a success. I believe that through the