Pestle Analysis In Hospitality Industry

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Introduction
In order to understand and forecast business situation clearly, it is important to use PESTE Analysis to define relevant external factors that may affect people’s organizations. Especially, environmental factor has been increasingly recognized its importance in these days (Gupta, 2013). In hospitality and tourism industry also have highly concerned about weather or geographical differences. For example, if the restaurant wants to open a new branch in other city or country, different natural cycle or the physical condition can affect to consumer behavior which is directly related to revenue management. Thus, there are 6 environmental forces that may impact Hy’s entry into France.

Climate Differences
Nice, France has been well known for one of the best destination for summer vacation in Europe (Mintel, 2016). The most factor is because of its nice weather. The lowest temperature over the year is 5°C and the highest is 27°C. On the contrary, the average minimum temperature in the London, UK is 0°C and the maximum is 21°C (World weather & Climate information, 2016). Indeed, Nice has warmer weather than …show more content…

Fresh fish is one of the important things to check. Apparently, UK is an island and although France has sea part, they keep a very high conservation level. Thus, about 63% of the sea at the France is a marine protected area which is very high percentage compare with 17% from the UK. As a result, in 1999, France had approximately 500,000 tonnes of marine fish and the UK had 43% more than France (Nationmaster.com, 1999). Therefore, France mostly relies on imported seafood about 80% whilst, only 29% of seafood in the UK are imported (The state of world fisheries and aquaculture 2012, 2012). It means that the cost of seafood can fluctuate due to global fishery market condition or suppliers (Yamashita, 1996). This can affect the seafood menu selection and menu cost at

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