Environmental Factors In The Hospitality Industry

In the hospitality industry, there are several environmental factors that impact hotels. This paper identifies and discusses the three most relevant environmental factors that have an impact on the Accor Hotel Chains in Australia. Additionally, there will be an explanation as to why marketers study buyer behavior. Lastly, when selecting a restaurant to celebrate a special occasion, there are several characteristics that will have an impact on my decision.

The Accor Hotel Chains is a group of several chains of hotels spread across the whole of Australia. There are three most relevant environmental factors that have an impact on the hotels. And these are not physical factors, they are political, cultural and technological factors.

The first

“Technology is constantly developing. The hospitality industry is affected by these technological changes. As new technologies are made available, companies within the industry are forced to adapt to the changes or get left behind.” (Lewis, 2016) Due to technology, the medium in which the Accor Hotel Chains advertise to have expanded. Advertising through social media such as the main website allows customers to view the whole range of hotels offered and room prices offered in the respective hotels. As social media expands and the variety of choices between hotels increases, hotels and chains such as the Accor Hotel Chains have to work with websites, such as agoda, to increase the number of customers coming to the hotel. However, this has a negative impact on the Accor Hotel Chains because they have to pay these websites, in which they partner up with, to increase sales in the rooms

An example would be to buy a product to fit in with a certain social group, such as the latest fashion as shown in Korean Pop culture. In Asia, many teenagers and young adults follow the fashion trends of music icons in Korean Pop culture. This makes them feel as though they belong. “It is human nature to want to have a sense of high self esteem as demonstrated in Maslow’s Hierarchy of Needs, and some people express that in the form of following latest fashion trends to gain respect and recognition from others.” (Gunellius, 2014)

When selecting a restaurant to celebrate a special occasion, there are several characteristics that greatly impact my decision. The type of special occasion also affects the characteristics I look out for. For example, the needs of a large gathering and a small gathering would differ. If it were to be a small gathering, a private space with soft music, and subtle and personal service would be much preferred. However, a large gathering would tend to have a more active crowd and would require a larger space, not necessarily private, with upbeat