Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive …show more content…
In other word, it means that they are marketing services rather than goods. For example, a hotel will want to give a relaxing and fun atmosphere for the customers and inspires those same feelings in the consumer. Because the hospitality industry is mostly made up of tourism and other experiential services, a consistent brand identity is also very important. Marketers want to ensure that brand recognition exists so that customers will repeat to use their services. Repeat customers can create a greater revenue, which mean marketing strategy is necessary to consider about maintaining the relationships with the old customers while seeking out new customers as well (Hussung, 2016). Therefore, with the special characteristics of tourism products, the role of marketing in tourism industry compared with other industries is more important and implementation of marketing tools for a country is considerable. To illustrate, marketing can offer some information about the specific place to encourage the tourists to visit their destination (Laimer & Juergen, 2009). Thus, tourism revenue and international income can be increase by good planning and administration of marketing …show more content…
Also, in the 1980s, the emergence of services marketing as a sub-discipline becomes a famous enlargement of marketing. For example, in the US, the great competition of service such as airlines, financial services, health services and telecommunications started during the 1980s. This resulted in encouraging practitioners to have a better understanding of service marketing in this industry (Kozak, 2007). Therefore, the importance of marketing was becoming widely recognized within the tourism industry and academics in the late 1980s. In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
It is a well-known fact that marketing is a way to get the business off the ground. Without marketing, then no one will know about the goods and services a brand is selling. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” (Chernov).
The marketing strategies are probable to implement the differentiated strategy in advertising with the aim to deliver a wide range of benefits to different segments. These segments are considered to be further divided on the basis of use while placing the possible tourists based on the ways through which they utilise the product. These segment groups are to be classified in different classes such as business tourists, cultural tourists, and environmental tourists. It is considerably an important feature to consider while targeting and segmenting tourists because it differentiates the activities of tourists as per the selected destination. It is obvious that Quebec City is not expected to be dependent on the specific tourism operation for generating
This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry's marketing decisions. The Washington Plaza Hotel is a hospitality business located in Washington, DC. They offer services such as lodging, restaurant, bar, catering and meeting space rental. The Washington Plaza Hotel's major customer base is government, tourist, non-profit organizations, local businesses and some corporate clientele. Let's now take a look at how these environmental factors affect the marketing of the hotel.
The marketing concept has developed from merely promoting the company’s products or services into a complete art or a science of generating a lasting brand image in the competitive market. In this context, marketing is defined as the process of formulating strategies while expecting the needs and preferences of the customers so as to attract and retain them. The marketing process involves a succession of activities linked to promotion, formulating marketing strategies, online promotions, broadcasting, and providing good customer service. This report explores the concepts of marketing plan of Mercure Hotel. The plan includes various phases of marketing management, that is, SWOT analysis, different strategies, and marketing
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
The goal of studying this module is to understand the basic concepts of promotions and marketing in tourism and hospitality. This module describes tourism promotion, its goals, types, concepts like promotion mix. You will be able to understand basic concepts like differences between promotion and marketing and their importance to the tourism and hospitality industry. It also explains the general global trends in tourism promotion and in analyzing the role of globalization in tourism promotion. We have also highlighted the challenged faced by
In addition it shall affect consumer perception in a positive manner. Thus, it becomes essential that the re-positioning strategies be evaluated in the context of the needs of the Goa tourism industry. In addition the role of the marketing campaign is an essential part of the repositioning strategy implemented by the Goa tourism department. In this regard, it becomes essential to assess the commercial viability of the marketing strategies and the expenses it shall incur. In addition how the operational dynamics of the Goa Tourism department would also change due these newly framed policies. Therefore, it becomes pertinent to examine the impact on the current operations on Goa tourism department. The research study seeks to analyze the merits as well as the demerits of the in altering the marketing as well as the operational initiatives of the Goa tourism on the state’s financial condition.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
An organisation strategies that combine all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and the business. marketing strategy is one way to achieve the goal of a company. The destination marketing is the first and best in class in meeting the needs and aspirations of consumers. Besides that, being a key partner for our customers, consumers and communities. Eliminating non-value added activities of the process. However, the aims to increase the target profitable growth and provides benefits above average employees and shareholders. There is an example of marketing strategies that used in Rejoice company. The 4P’s are influence the marketing strategies.
In this study is highlighted the importance of applying marketing philosophy in tourism marketing and development plan as the basis for its application. Application of marketing philosophy, as the modern concept of marketing strategies in hospitality is shown by the example of marketing plan for the hotel' 'Izvor'' in Arandjelovac. In this paper I will present the solutions for achieving the objectives of marketing.
Consumer behavior incorporates certain activities, decisions or experiences, which satisfy the needs of the consumers. It concerns all the activities that incorporate consuming, obtaining and product disposing of that precedes and carry out these actions (Darling, 2015). The Consumer behavior remains one of the important areas for research in the tourism and marketing fields in terms of travel behavior or the behavior of tourist (Rid, Ezeuduji & Pröbstl-Haider 2014). There are a few comprehensive literature reviews on the behavior of consumer typically described his injurious area with the help of the existing models or concepts of Consumer Behavior. There are exceptions in the insights of the authors who give the review about
Tourism is affected by the stakeholders with whom the destinations are established or the areas that are attempting to attract tourists. The customer stakeholder needs to seek out destinations and packages that appeal to their desires than accepting predetermined vacation packages. The stakeholder’s in the tourism industry need to work together to avoid miscommunication and enhance packages that appeal to clients requests. All the
Yes, marketing of hospitality services is completely different from marketing for other goods. When it comes to marketing of hospitality services managers must understand the wants, needs, and demands of their customers, what the market offers, value and satisfaction, and the market. Needs, wants and demands are the basic concepts of the market. Human needs are a state of felt deprivation such as physical needs for food, clothing, safety, and warmth. As well as social need such as belonging affection, excitement and relaxation. Wants tie into needs because our wants is how we communicate our needs. Our wants also become our demands because it is back
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
The negative impacts that tourism creates can destroy the environment and all of its resources which it depends of for survival. Tourism has the prospective to create and bring useful effects on to the environment by donation the environmental protection conservation.