Goa Tourism Case Study

Part A

The Management Decision Problem

The management decision problem relates to re-positioning of the image of Goa as popular tourist destination. In addition, Goa seeks to be a part of the tagline Incredible India. Agudo et al. (2012) mentioned that Western Hippies and backpackers have perceived Traditionally Goa as a tourist destination that is frequented. It is also associated with drug consumption and has a negative perception among domestic as well as international tourists. However, the repositioning campaign shall consist of considerable expenditure. The management decision problem relates to the implementation of an organized marketing campaign as well as the development of airports and cruise terminals. According to Baker and

In addition it shall affect consumer perception in a positive manner. Thus, it becomes essential that the re-positioning strategies be evaluated in the context of the needs of the Goa tourism industry. In addition the role of the marketing campaign is an essential part of the repositioning strategy implemented by the Goa tourism department. In this regard, it becomes essential to assess the commercial viability of the marketing strategies and the expenses it shall incur. In addition how the operational dynamics of the Goa Tourism department would also change due these newly framed policies. Therefore, it becomes pertinent to examine the impact on the current operations on Goa tourism department. The research study seeks to analyze the merits as well as the demerits of the in altering the marketing as well as the operational initiatives of the Goa tourism on the state’s financial condition.

Research Question

How essential is the transformation of Goa to a popular tourist destination?

What is the impact of the marketing campaign on Goa’s commercial viability as a tourist destination? What are the essential recommendations that can be made to improve the condition of Consumers?

Research

What is the role of the marketing campaign and its necessary implications?

Sampling Method

The sampling plan shall be classified into two types, which are – probability as well as non-probability sampling method. The non-probability sampling method facilitates the entire population to be considered as one sample. In this regard, it can be said that the non-probability sampling method can be impractical, since it would not be possible such a large number of populations as one sample. In addition, it can be time consuming and would present a large number.

Therefore, the probability sampling process is used to gather necessary data to the research process. A sample size of 55 manager as well as 6 consumers shall be taken as a sample to gather various views and opinions of different customers that have been to Goa.

Data collection