SWOT Analysis Of Mercure Hotel

1469 Words3 Pages
bulb-icon

Recommended: Key concepts of marketing

Executive Summary
The marketing concept has developed from merely promoting the company’s products or services into a complete art or a science of generating a lasting brand image in the competitive market. In this context, marketing is defined as the process of formulating strategies while expecting the needs and preferences of the customers so as to attract and retain them. The marketing process involves a succession of activities linked to promotion, formulating marketing strategies, online promotions, broadcasting, and providing good customer service. This report explores the concepts of marketing plan of Mercure Hotel. The plan includes various phases of marketing management, that is, SWOT analysis, different strategies, and marketing …show more content…

There are many factors which affect its operations due to an escalating stiff competition in the hospitality industry (Cohen 2013).
Strength
Mercure Hotel internal resources provide it with a greater competitive advantage. It is well known for its good reputation, superior customer service and corporate culture. Its financial muscle as a result of stable cash flow provides it with much strength. It also has a high brand recall. The hotel usually -provides economy, upscale and, midscale lodging capturing a wider market segment. By leveraging on technology, it also allows its clients to get access of information and thus they are able to make online reservation. The diversified portfolios which it offers based on price and service is also a major strength. The loyalty programs are more personalized and are meant to offer experience-oriented rewards options always. The well trained and skilled employees are an asset to the company as well as its flat management …show more content…

It can also enhance its brand invention strategies so to compete effectively with other major hotels for the limited market share. It can optimize the use of technology and social networks to advertise itself, minimize costs and improve customer service. According to MacInnis & Heslop (2007), there is an active growth in emerging markets as a result of enhanced economic conditions, well developed infrastructures, increased number of urban middle class in the population and mounting foreign tourism. It can also explore the aspect of Green appeal to improve their social, business, and environmental responsibility. This will also help maintain the operational costs (energy, water) to a lesser level and boost services through the provision of healthier work environments and provide more comfort to tourists. Mercure hotel can also explore Health and wellness appeals so as to be a premium hospitality provider; it is well-positioned to take advantage of the increased demand for wellness and health services. The strong position in the communities as well as with the suppliers is provides great opportunities for

Show More
Related

  • Benetton Case Study

    1747 Words  | 4 Pages

    Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.

    Read More

  • Analysis of Hilton Hotels

    870 Words  | 2 Pages

    The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.

    Read More

  • Fontana Case Study: The Happy Guest Relationship Management System

    1548 Words  | 4 Pages

    The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on

    Read More

  • Management Analysis of Hilton Hotels

    1797 Words  | 4 Pages

    Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...

    Read More

  • Identify And Explain The Importance Of Swot Analysis Of Malls

    961 Words  | 2 Pages

    Table of Contents Executive Summary ………………………………………………………………………………3 Location and Role………………………………………………………………………………… .4 Competition with other shopping centres…………………………………………….5 Map of local businesses ……………………………………………………………………6-7 Competition between the businesses within the centre………………………8 SWOT diagram …………………………………………………………………………………….9 Application …………………………………………………………………………………………10 Appendices …………………………………………………………………………………………11 Bibliography………………………………………………………………………………………… 12 Executive Summary

    Read More

  • Varadero Research Paper

    1203 Words  | 3 Pages

    Tourism is the key component that drives the growth in revenue for Cuba apart from the Tobacco and Sugar Cane industry. Meaning more jobs will become available within the next few years. This means more opportunities for the Travel and Tourism industry in Cuba to expand. As a hotel chain, adapting to the island’s standards is a must. A lot of hotels on the island, have their unique characteristics that may or may not influence people’s choices in staying in your hotel. This impacts the recommendations because people are likely to stay at a hotel that offers the amenities of an authentic Cuban hotel.

    Read More

  • Swot Analysis For Rooms For Dessert

    886 Words  | 2 Pages

    There is a larger number and types of entrants in the market Fine Dining Restaurants-Casual Dining Restaurants-Quick- Service Restaurants. Landscape of primary location is also a threat; there is a lack of customer parking which could possibly result in lower numbers of customers. Climate may also affect the businesses in general, low peak season and bad weather can cause problems for the business market if bad weather is expected, customers are more reluctant to go outside if not necessary. Potential entrants and encroaching concepts are also a concern due to factors such as low consumer switching and brand not being well known. Cost is also a threat although the primary target market is higher-wage earners consumers with less income will not frequent Rooms for Dessert they will seek substitute

    Read More

  • Swot Analysis Of IKEA

    1114 Words  | 3 Pages

    IKEA is a multinational company that sells furnishings and furniture. It is founded in 1943 in Sweden by Ingvar Kamprad. The company focused on furniture retailing at the early stage of the business and started to design its own product in 1955. The first IKEA store was opened in Almhult (Sweden) in 1958 (Woodham, 2004). The company has experienced growth ever since, by 2016 IKEA had 390 stores in 48 countries (IKEA, 2016). Since the company was founded its pricing strategy has mainly been low cost. IKEA is known for providing a wide range of low-cost, functional and well-designed products. However, because of the scale and size of the business, maintaining the standards and quality of the products has the potential to become

    Read More

  • Macro-Environment Analysis And PESTLE Analysis In The Global Hotel Industry

    1295 Words  | 3 Pages

    The top leading hotel bees are the Hilton, Choice Hotels, the Best Western, Accor and the Marriott. They all strive to offer luxurious, accommodating environments, which puts a struggle on the economy. Due to the various splurges and lavish venue spaces required, an increase in real asset prices has been the result. Intense capital has been the solution for many of the hotel chains, to be able to acquire the necessary properties.

    Read More

  • SWOT Analysis of the Hospitality Industry in India

    707 Words  | 2 Pages

    2. Demand-supply gap : Indian hotel industry is facing a mismatch between the demand and supply of rooms leading to higher room rates and occupancy levels. With the privilege of hosting Commonwealth Games 2010 there is more demand of rooms in five star hotels. This has led to the rapid expansion of the sector.

    Read More

  • Swot Analysis Of A Cafe

    1015 Words  | 3 Pages

    This café provide lot of food varieties and cold drinks and coffee for new daily customer on cheap rate.

    Read More

  • Analysis Of Coffee Bean And Tea Leaf

    916 Words  | 2 Pages

    “Marketing plan designs specific action programs that implement the desired strategy” (Walter & Dana, 2007,pp. 50). This marketing plan will look after the company’s vision, mission and values. Then, it will go on to the situation analysis where in it will discuss the competitiveness of the company among the others using the SWOT, PESTEL and Porter’s analysis. Next, it will move on to the objective of the company that will be presented and it will go on to the marketing mix strategies that need to be applied by the company in order to achieve the desired outcomes. Finally, it will present the budget to complete the effectiveness

    Read More

  • Marketing Strategies: An Example Of Marketing Strategy In Rejoice Company

    1504 Words  | 4 Pages

    An organisation strategies that combine all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and the business. marketing strategy is one way to achieve the goal of a company. The destination marketing is the first and best in class in meeting the needs and aspirations of consumers. Besides that, being a key partner for our customers, consumers and communities. Eliminating non-value added activities of the process. However, the aims to increase the target profitable growth and provides benefits above average employees and shareholders. There is an example of marketing strategies that used in Rejoice company. The 4P’s are influence the marketing strategies.

    Read More

  • Personal Reflection Of Strategic Marketing

    914 Words  | 2 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

    Read More

  • Essay On Marketing Strategy

    3236 Words  | 7 Pages

    The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)

    Read More

More about SWOT Analysis Of Mercure Hotel

Open Document