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Swot analysis of grocery store
Swot analysis of grocery store
Swot analysis of grocery store
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Table of Contents Executive Summary ………………………………………………………………………………3 Location and Role………………………………………………………………………………….4 Competition with other shopping centres…………………………………………….5 Map of local businesses ……………………………………………………………………6-7 Competition between the businesses within the centre………………………8 SWOT diagram …………………………………………………………………………………….9 Application …………………………………………………………………………………………10 Appendices …………………………………………………………………………………………11 Bibliography…………………………………………………………………………………………12 Executive Summary An investigation was conducted on Ingle Farm shopping centre to gain insight into how this local business exists within a social, economic and environmental context. Competing businesses and external factors were analysed for impact on the business. A survey …show more content…
Coles and Aldi are competing as they are both grocery stores located within proximity. Retail stores Noni B, Suzanne Grae and Millers are all competitors as they all target a similar age group. Kmart and The Reject Shop are competitors are they both sell similar items at similar prices. The centre has two jewellery stores which compete and two pharmacy’s which are very similar. Café Numero Uno and Perky Pets have no competitors since they are the only Café and pet store in the complex giving them an advantage. Another big competitor within the centre is the food court. The food court has a massive variety of food to choose from and as each store is next to the other they are competing constantly. The food court has reasonably inexpensive prices so that it is can appeal to students from Ingle Farm Primary. The stores use coupons and lots of advertising to attract customers. SWOT diagram Strength - Visibility from a main road - Easy access - 1,495 car parks will 100 undercover - Wheelchair access - Free Wi-Fi to attract the younger
The main rivals among the merchandising companies are Wal-Mart, Kohls, Family Dollar and Target among many more. Wal-Mart and Target are their main rivals, this is because Wal-Mart is known for their niche as having the lowest prices and Target is known for their fashions and home furnishings both of these items Kmart tries to compete against. Also buyers see Kmart as a discount store which doesn¡¦t stand when other competitors have lower prices. Kmart¡¦s customer service and available products are two other items that Kmart fails to be a strong competitor in against these rivals. Therefore, the rivalry among the merchandising stores is a strong competitive force in this market. Another external force that affects the market is substitutes.
America 's grocery industry is a big business. It is so big in fact, that a few major corporations dominate it. For example Walmart 's grocery business in the US accounts for approximately 56% of the company 's sales. This is the equivalent of $188B per year. It 's nearest competitor, Kroger 's total sales volume for 2014 was less than one third that of Walmart. (Soni, par. 1) Another
Competition is one of the main key factors that can either influence or ruin a business’ reputation. All businesses want to have earned a lot of money, to their full potential and sell as much as they can. There is a lot of competition in the retail industry and there are so many different stores like – House of Frasers, Gap, River Island and Next.
b. Cover who they are, what has been done, when new stores open and what stores are open now, locations, and the aim of these new stores.
The beginning rick-and-mortar retail industry dates to as early as the late 1700s. The first department store, Harding, Howell & Co were targeted to “newly affluent middle class women” (A History of the Department Store, n.d.). The first department store to be opened in North America was in 1852 named Marshall Field’s (A History of the Department Store, n.d.). For centuries brick-and-mortar retail stores have grown significantly and have opened millions of stores across the world. They have essentially defined the retail industry and inspired the introduction of e-commerce. Macy’s is one of the largest brick-and-mortar retail stores in the United States and has demonstrated strong market share in the department store industry,
Local competitor: Local competitors are independents competitor. These stores are owned by individual owner operators so ranges vary according to owner preferences and there are very little imports. They mostly retailed Australia manufactured goods. Collectively their average item sale prices is $250, and have a market share of 48%, and are growing at about 8% per year.
This report contains dividing the key processes of Woolworths Supermarkets division and identifying and measuring and prioritizing the key risks to each process of the business. As a retailer Woolworths key process were identified as purchase and selling and distribution. Each risked faced by the organization at each phase of operations has been defined and suitable measures to mitigate those risks has been suggested under the heading “Response”. Risks with high Impact has been given priority in the listing and the compliance or the standards that is to follow in response is specified under the Benchmark Column against the risks.
Waitrose total sales continue to rise in a tough grocery environment with the supermarket chain increasing its market share to 5.3% in the past year, as an average 250,000 more shoppers a week walked through its doors. Hundreds of Waitrose jobs may go as retailer plans six store closures Read more But the upmarket grocer is closing stores and reining in expansion after operating profits fell by 10.5% to £121.3m in the six months to the end of July, even before a £25m write down of property assets where it no longer wants to build stores.
Even though throughout the 1970’s M&S ruled the high street and dominated sales of almost everything the company saw a 3.8% sales decline in the last 13 weeks of 2012, causing shares to drop by 5.2%, which was the result of numerous risks in which the company is now encountering with.
The major players of retailing industry include Coles , Franklins and 7-Eleven. Obviously, Coles and Franklins are the major competitors of 7-Eleven. Coles is a full service supermarket operating 431 stores throughout Australia, its offers
The competitive environment of Metro Holdings Ltd would be evaluated based on Michael Porter’s 5 forces Model. The factors affecting each force would be critically analysed to determine the competition faced by the business. As the nature of department stores and specialty “accessorize” stores is vastly different, the report would focus on the analysis of department stores which accounts for a bigger portion of the company’s income and presence in the industry.
“Maximum consumers prefer local shops to superior supermarkets because of closeness, personal care, fresh, on time, and lower prices. Approximately 95 percent of consumers needs fresh fruits and vegetables”.
Attractive to all age groups: Because of the different activities, there is something for everyone to do and all the vehicles are attractive.
We served best quality food to satisfaction of buyer. Our main weakness is we provide better than other cafe but other competitor in lowest price.
A good location can have a significant impact in attracting potential customers, thus improving sales. Especially in the case of a supermarket, location is more important than other business sector. Customers never drive long distances to only buy daily necessities. Moreover, favorable location gives efficiency to company’s logistics because unnecessary moving cost can be cut down. So, we can say that it is important factor for the successful operation of the supermarket.