Identify And Explain The Importance Of Swot Analysis Of Malls

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Table of Contents Executive Summary ………………………………………………………………………………3 Location and Role………………………………………………………………………………….4 Competition with other shopping centres…………………………………………….5 Map of local businesses ……………………………………………………………………6-7 Competition between the businesses within the centre………………………8 SWOT diagram …………………………………………………………………………………….9 Application …………………………………………………………………………………………10 Appendices …………………………………………………………………………………………11 Bibliography…………………………………………………………………………………………12 Executive Summary An investigation was conducted on Ingle Farm shopping centre to gain insight into how this local business exists within a social, economic and environmental context. Competing businesses and external factors were analysed for impact on the business. A survey …show more content…

Coles and Aldi are competing as they are both grocery stores located within proximity. Retail stores Noni B, Suzanne Grae and Millers are all competitors as they all target a similar age group. Kmart and The Reject Shop are competitors are they both sell similar items at similar prices. The centre has two jewellery stores which compete and two pharmacy’s which are very similar. Café Numero Uno and Perky Pets have no competitors since they are the only Café and pet store in the complex giving them an advantage. Another big competitor within the centre is the food court. The food court has a massive variety of food to choose from and as each store is next to the other they are competing constantly. The food court has reasonably inexpensive prices so that it is can appeal to students from Ingle Farm Primary. The stores use coupons and lots of advertising to attract customers. SWOT diagram Strength - Visibility from a main road - Easy access - 1,495 car parks will 100 undercover - Wheelchair access - Free Wi-Fi to attract the younger

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