Introduction
The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
Marketing Mix
1) Product
A service is something that cannot be touched. This means that it is harder to market, than a physical Product. Its quality cannot be perceived before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other.
Many of the services/products that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were first to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some sort of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer.
2) Price
A very important factor in the marketing mix is the price. Since a service is not physical, its value must be carefully thought out. The price is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may seem as an attempt to cheat the customer in some way. People expect quality to cost and are willing to pay a higher price for it. That is why the service provider must be aware of how much people would pay for his service and why.
The characteristics of a service are intangible, inseparable, perishable, heterogeneous and lack ownership. The marketing mix of a service is not perceptible and as the features of a service is distinctive to the features of a product, it has additional elements which are process, people and physical evidence.
Hawaii is rated as one of the top tour destinations in the world. Nearly 8 million tourists visited the islands annually, and eighty-two percent of these tourists traveled to there for the purpose of vacation, honeymoon, or to get married. (Beal). Hawaii is generally viewed as a place to escape from
To travel from one island to another, they will have the option of either booking your flight on Air Tahiti or going on a cruise ship to travel by ocean. Many people visit French Polynesia to plan their weddings and honeymoons. Islands from French Polynesia’s horizons are pleasing to see at dawn and dusk, as the water shimmers from the sun’s rays. Some favourites from the tourists of French Polynesia are Tahiti, nicknamed “Queen of the Pacific” (which is also the biggest island of French Polynesia), Bora Bora, nicknamed “The Romantic Island”, and Tahaa, nicknamed the “Vanilla island”. If you would like to travel to a decent destination, such as Chili, it takes about twelve hours (from the Tahiti airport), whereas going from Tahiti to New Zealand only takes five
The Oahu Island, the Maui Island, the Kauai Island, the Molokai Island, the Lanai Island, and Hawaii referred to as big Island. The Oahu Island is called the gathering place because it is home to the majority of the people in Hawaii. Maui Island got the name Valley Isle, from its beautiful sites making it one of the most popular tourist attractions in Hawaii. The Kauai Island earned the nick-name Garden isle because, it is home to rainforest’s forking rivers and waterfalls. Also, it is the oldest and northernmost island in Hawaii.
For example horseback riding tours, sail snorkeling, hiking around not active volcanoes, bungee jumping and a lot more. Kilauea Hawaii has so many things to do one suggestion is hiking around volcanoes this is one of the top things tourist can do with family while they are here. There are educational propose about doing this. For example there are signs along the trail about how many years ago the volcano erupted and how it changed the land. According to the national citizen ship of kilauea “Kilauea is a magical getaway place. There are many places to go and beaches to explore. Kilauea has a lot educational things like the singh post along the hiking trails plus history behind it”. Many people visit Kilauea because the tours there is not one trail that is under 4 stars for review. People also like to visit because the horse back riding tours. families can ride horses around the main volcano. People can find old lava rocks around the volcano and take them home as a souvenir. Another thing tourist can do is cliff jumping into the ocean, there are these places called hole cove’s they are natural water springs. If people can’t find their way, there are tall ladders to lead them out but only jump in if they dare it's a deep hole. As a result people should consider going to this place it is a fun and cool place to
The costs of services are not cheap, and buyers are willing to search for the most favourable combination of price and acceptable service.
Various definitions of tourism exist. Tourism is defined by Macmillan Online Dictionary as the business of providing services for those people travelling for holidays. Tourism has experienced continued growth over the years and diversification and has become one of the fastest growing economic sectors in the world. For countries like Australia, it has become one of the major contributing sectors in the economy generating large proportions of the national income and at the same time increase employment opportunities. The future is still bright for the industry in the country with possible future growth in expansion and diversification. The industry however has both the pros and cons impacts to various ranges of environments (Tourism Research Australia).
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
The country that I am doing for my report is New Zealand. New Zealand is made up of two Islands. The north and the south islands. It is located in the south pacific by Australia.
Intangibility distinguishes between services and goods. Unlike goods, services have no physical attributes that can be used by the consumers to make judgment. Therefore, the customers cannot imagine what would they get from a particular service. The customers might think of the possible risks that they would encounter if they buy the service. Hence, the service provider must consider enhancing their marketing strategy to convince the customers about their services and reduced the perceived risks.
According to the customer value triad theory by Earl Naumann, “value is a combination of quality, service and price” (Naumann, 1995). In this case quality could be defined as performance quality, the objective quality of a product (Kotler & Keller, 2012). A product with high performance quality, increases the value of a product. The value of a product is furthermore positively influenced by the service that is delivered (Kotler & Keller, 2012). The price however, can both positively and negatively influence the value of a product. A high price will in most cases decrease the value, but for some exclusive and luxury goods, a high price increases the value. The exclusivity, which is of intangible nature, is than one of the most important determinants of the value of the product. For most normal goods however, the objective quality is the prime determinant of the value. Although intangible benefits can be important in determining the value of a product, in most cases it is still the tangible benefits and costs, the objective quality and the price.
There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. The web is considered one of the important factors, which have been argued by the authors about its importance in terms of its influencing acknowledgment.
Rotorua is also rich in Maori culture and have many options for visitors who want to experience the full Maori welcome, they have the Mitai Maori village which offers a show about Maori myths and legends then you eat a traditional Maori meal before going into the bush to see a waka being taken down the stream and the glow worms. There are world famous geysers which are set off by an experienced guide who explains the importance of the geyser and how the geothermal parks work. There are so many ways to witness geothermal activity, they have small pools near bus stations and in the street which are fed by underground springs and you can put your hands or feet in to feel the heat. There is a park near central city which has mud pools scattered throughout the native wildlife which you can discover in your own
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive