Persuasive Essay On Band Aid Ads

Have you ever seen a really strong guy uses a Band-Aid to care for a small wound? Maybe yes. What about a superhero? Maybe not. Band-Aid ad uses several techniques to sell a product that protects wounds. In the ad, a huge green muscular hand which belongs to the most powerful superhero, Hulk, is used to get people’s attention and to sell the product. We can see a Band-Aid is sticking to his index finger. This hand is so distinct that it makes viewers link the bandage to the Band-Aid box located in the lower right corner of the picture. The only words in this ad are “Flexible Fabric” on the product box. Using Hulk to sell the product shows viewers how flexible the product is. It can also create a sense of humor. The Band-Aid ad expresses that, if the most powerful superhero Hulk needs a bandage sometimes, then everyone needs a bandage sometimes. This message is presented through the techniques of visual arrangement, celebrity endorsement, and humor.

First of all, visual arrangement attracts the viewers’ attention to the subject of the ad, the huge muscular green hand which belongs to the superhero Hulk.

The ad uses a close-up shot: we can see his veins, his muscles, his thumb nail and his knuckles on his left forearm and hand. What everyone notices is that a Band-Aid adhesive bandage is sticking to his index finger. In the lower right corner of this ad, there is a product box with words “Flexible Fabric” on it, and below those words is a picture of a Band-Aid slightly twisted to show the product’s flexibility. The color contrast also draws viewers’ attention. The background is a gradient of green, getting darker as it flows outward for emphasis on the forearm and the hand with Band-Aid on the Hulk’s index finger. To sum up, the visual arrangement makes the product stands out and makes viewers focus on the Band-Aid adhesive bandage to see how flexible the Band-Aid is by showing the product which perfectly fits on Hulk’s huge

hand.

Next, another important technique, celebrity endorsement, is used in this ad. Even though Hulk is not a real person, he is a well-known character. In this ad, the Hulk’s hand is illustrated with a Band-Aid on his finger. The Hulk is an iconic cartoon character, so many people of all ages will understand this ad immediately, especially children since the Hulk is popular among them. It is known that Hulk can transform into a huge, muscular green guy when he gets angry. Thus, the Hulk shows us the flexible fabric Band-Aid can fit on any hand, no matter how big it is. Using the Hulk in the ad is a very effective way to gain audiences’ attention. Indeed, the Hulk is a powerful character to advertise this product.

Besides visual arrangement and celebrity endorsement, humor is used in this ad to attract consumers. The humor of this ad is that; if something as indestructible as the Hulk needs a Band-Aid, then everyone needs a Band-Aid sometimes. Another funny thing is that Hulk’s hand is illuminated, somewhat like the glow on an angel, as if this Band-Aid is doing something incredible and glorifying. It attracts a lot of people, specifically children and teenagers. So from the viewers’ perspective, they may think a Band-Aid looks cool on their finger for the reason that the most powerful superhero also has one. In brief, the use of humor is attractive to superhero lovers and makes more people notice their product.

All in all, the Band-Aid adhesive bandage ad illustrates that everyone needs a Band-Aid, even the powerful Hulk. Visual arrangement and choice of the product character shows the product’s flexibility, and the humor aims to sell the product to the consumer. At the heart of Band-Aid, the words “Flexible Fabric” promote the superiority of the product. This ad may effectively persuade superhero lovers especially kids to buy the product. The use of celebrity endorsement shows the power of the Band-Aid; though exaggerated, and urges the viewers’ to purchase the product. In addition, children may want to care for their wound carefully by using the Band-Aid adhesive bandages, just like their hero does. Overall, the Band-Aid adhesive bandage ad makes their “Flexible Fabric” bandages more visible to the public eye; also it is a good way to help people care for their wounds. (747 words)