Readymade Magazine Persuasive Essay

Technology and communication are perpetually evolving. The access to information, spread, and its utilization has transmuted significantly from the age of utilizing letters to online social media platforms. These have brought platforms that can access an astronomically immense number of people within a short period; it is safe to verbalize that information peregrinates wider and more expeditious compared to the last decade.

This magnification in information technology and systems has coerced the way marketing is carried out in the world today. There are different ways to conduct advertising that was not there before. The online platforms have eased e-commerce and payments being made through the competitors. Therefore, a competitor may capitalize on the online platforms and succeed, but by so doing forget the people who use traditional methods of communication, such as television sets and newspapers. As a result, it necessitates for a more integrated approach to advertising. There is the need to account for every single user in the target market.

A readymade magazine is a DIY magazine. The target market in this industry vary. They can be office going people, to blue collar employees who like to get their hands dirty. Millennials are also getting creative and want a cheaper and more innovative

way of doing things. DIY projects therefore also appeal to this generation too. The demographic represented in our target market has unique characteristics and to access the whole market, and compete effectively; it is essential to reassess our advertising strategy.

The first step of the making of a well-integrated approach is the formation of the objectives. They provide direction for the organization and help in choosing the appropriate strategy. The general purpose of the plan is to increase the revenues earned and subscriptions to the magazines. This objective is achieved by the help of the following specific objectives:
a) Increasing consumer awareness on the Magazine
b) To venture into digital print through online and web-based platforms
c) Expand the geographical reach
d) Increase customer loyalty to the product
e) Have the number of corporate advertisements in the magazine increase
After developing then objectives, then it is essential that the target market is defined. Understanding the characteristics of each member or the demographics is key to create a strategy. The target market here is:
a) Housewives
b) Stay at home dads
c) Millennials
d) The elderly
e) Companies
The best approach and most influential are online advertising. Online advertising estimated that seven out of ten Americans use social media. The advantage of social media allows people from all over the world to interact are an example used for advertising different products. The approach is, therefore, essential in increasing customer awareness of the product. Online advertising has grown over the years and as such the concept of real-time advertising has been adopted by most. Real-time advertising has been used to take advantage of immediate and viral trends and capitalize on them to advertise. The created impression is more lasting as the advert carried out is more relatable to the clients. (Lemon, K. N. 2016)The result is cheaper advertising costs as the idea spreads on its own without needing the use of company resources but powered by ‘likes' and ‘shares.'
The use of online advertising is a benefit to most depending on the social media being used. Facebook, Instagram, Pinterest allow the audience to share videos and pictures. The use of such audiovisual sources is necessary to create and impression especially for a magazine that specializes in DIY projects. The approach is also important and necessary because the era of actual print is almost dead. People are reading articles online and getting their news from their phone. The average American spends a significant amount on their gadget, as such, for convenience they prefer having their work on the screen of their phones.
Lastly, social media and online marketing platforms are easy to create market data. Social sites like Twitter and Facebook can generate an extensive database and are rich with consumer information. It is by the use of this information that the Magazine can re-adjust and re-evaluate strategies making them timely and relevant and by so doing always have a vibrant audience loyal to the brand. The audience can interact with, and provide their views directly to pages online. We are then able to offer personalized recommendations and more specific advertising to clients through cookies and review of their browsing patterns. (Lambrecht et al. 2013).
To appeal better to millennials, the Magazine can employ the use of celebrity endorsement and other publicity strategies such as charities. Most established magazines such as Times, Forbes, and Victoria Secrets have their covers graced by a celebrity. It may be tricky getting a celebrity with interest in the furniture, but, the charitable acts appeal to the masses. Endorsing and sponsorships in events that involve giving back to society and climate change is a tool that can earn the loyalty of the clients.
However, not all hope is lost, having celebrities' grace the cover of magazines can receive an increased market base. Employing this technique needs tact. The celebrity covers need to embrace both cultural, religious and ethnic diversity. Race and gender should be represented in perfect balance. The world has also grown sympathetic to climate change and going green initiatives. Including such features assures the Magazine of diversified groups and hitting different demographics. The client base then grows and so does the revenue.
An effective marketing strategy needs to address the continuity of age. As people grow, their interests change. The usage of social media declines with age. The marketing manager and strategist in this field need to blend the two product promotion mix. People spending less time on their gadgets and online may reduce the effectiveness of social media marketing. Instead, the constant is that the people will at least read their mail and text messages. Mailing lists can send the information direct to the target market. The methods' effectiveness is drawn from the ability to tailor-make a message that appeals directly to that particular person. It is effective especially when it comes to formal meetings and sessions.
Companies are clients and potential employers. They subscribe to our magazines and can also use them as a platform to advertise their product. Having a comprehensive database that contains a mailing list that can hit a large demographic unit assures their continued partnership. The direct advertisement, in summary, hits both individuals and companies. It, therefore, is a strength for the enterprise.
Homemakers and stay at home dads spend most of their time either at home or shopping malls. This times spent in the areas mean that they have the time to watch television. The use of television is a method used to create advertisements which give strength as a method to capitalized. The ads also need to run at a strategic time so as to ensure that they have the control of the television sets at the time of advertising. The perfect timings being afternoons when the children are at school and late night hours after they have gone to sleep.
Their access to malls and time spent their offer a chance to carry out product promotion through personal selling and sales promotions. Staging sales representatives at malls and other public outlets such as gas stations and churches now cater for the population that is unable to go to access social media or the television sets. The effect of this move is increased sales, awareness and by so doing increasing revenue.
The two strategies named achieve their goals since they have personal appeal.

The reps and agents can have one on one discussions and through these discussions can convene people to buy the magazine. They can also attract people who would like to advertise the product. Every product promotion method should be able to give feedback to the organization. Feedback is collected, and quick market surveys can be carried out during the period. Brand ambassadors can also be the image of the company. Their interaction with people can sell the products being used or applied much easier as their PR abilities are perceived to reflect the views, character, and spirit of the

firm.
Product promotion mix is an essential tool for most marketers and managers. The proper application of the techniques is the basis of success stories by many companies. Marketing strategies and Customer satisfaction often are inseparable. The plan needs to influence satisfaction (Wang’ondu, 2016) Companies like Coca-Cola and Pepsi have a loyal consumer base. This loyalty has been earned through a series of events and activities that have marketed them wisely and assured them of their market share. For them, marketing is aimed at ensuring consumer loyalty. It draws us back to conclude that the most efficient strategy can only be formulated from clearly defined objectives and extensive market research where the tacit knowledge acquired is used to tailor a strategy relevant to the clientele. Arnett, et al. 2014).