Special K Advertisement Analysis

Superbly Strawberry

The Special K advertisement in the April 2015 edition of InTouch magazine is very effective and eye-catching. It boasts of both nutritional value and delicious taste. The Red Berry cereal advertisement uses text, image, and context very well to efficiently convey reasons why this product should be bought. The use of bold text, witty incorporation of color scheme, and a well-conceived placement, among other things, makes this advertisement very effective.

Special K uses a smart choice in text for their advertisement. The large, bold, red text in the advertisement does a great job of drawing your attention in, and the word choices they use of “Nutritionally Awesome” and “Strawberrily Superb” show a playful, yet intentional, informative sentence. The advertisement also has smaller text at the bottom that both summarizes and

Magazine articles are a great way to circulate your product advertisement. Monle Lee and Carla Johnson explain in their book, Principles of Advertising, “A magazine tends to be read at leisure, kept for long periods of time, and passed to others.” (231). Magazines are passed along so frequently that product advertisements are sure to be seen by many. This advertisement, however, appeals not only to the tastes, but to the sense of well-being that many Americans are becoming more concerned with. Stating the nutritional value of an item is a smart way to appeal to the more health conscious consumers, looking for a healthy way to start their day. The advertisement is placed in a magazine directed to females. Females tend to eat healthier than most men, so targeting an audience specific to your product is vital, as Lee and Johnson state: “Selecting the appropriate target market(s) is the key to implementing a successful marketing strategy and important to a company’s survival” (97). Targeting the perfect audience is one of the most crucial aspects of a great marketing