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The impact of media in our society
The impact of media in our society
The impact of media in our society
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The Different Types of Media
I think that all different types of media have lots of different
influences on society, especially individuals. There is an enormous
variety of media including; television, newspapers, radio, magazines,
advertisements etc. It seems that the more developed that society
gets, the harder it becomes to escape media. One of the most common
forms of media is advertisements.
Advertisements are not only one of the most common forms of media but
also one of the most over-exposed types of media there is. This is
because advertisements appear in every single type of other media
there is, therefore making advertisements are an essential way for
people to ‘advertise’, or make known, their products. A good example
of this is in magazines, in many teenage magazines feature life
stories, surveys/questionnaires, celebrity interviews etc, however the
person that has purchased this magazine doesn’t realise that by simply
reading the magazine they are being secretly influenced to spend their
money on, most often unnecessary, items. For example the teenage
magazine Bliss they have pages featuring models styling the latest
fashion in clothes therefore advertising to the reader the clothing,
but also at the same time encouraging the reader to purchase clothes.
This is an extreme type of advertising. Advertising doesn’t just
feature in magazines though. It also plays an important role in
television whether it’s just advertising a television program or a
cosmetic product.
Television is another form of extreme media. With lots of different
options for hundreds of different channels, e.g. Sky, digital, free
view etc. wit...
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...ek the help of someone they know can get confidential
advice through an agony aunt page. They show real life extraordinary
situation that people face, stories like “my best friend and my dads
affair”.
Newspapers are yet again a very political form of media. They hold the
key to informing the public about political and world wide events. For
example the Iraq war, the prime minister elections etc. newspapers
come in two basic forms, as tabloid (which features mainly gossip and
less political events) and broadsheet (the more business and political
of the two).
The forms of media discussed are just a few of the different types of
media hounding the public in the 21st century. As the years go by I’m
sure we types of media will be discovered and old types of media will
be over used and over exposed then ever before.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
There are different classes, for example, out-of-home, in-store and other, for example, silver screen and shows however these different classes are additionally in nature as they are more constrained in the group of onlookers they reach or can target (Baines and Fill, 2014). TV and radio offer the chance to achieve mass groups of onlookers. It is frequently thought to be costly however because of the huge mass that can be achieved it is a moderately ease and given that it is visual or potentially solid based the interchanges can be brought to life keeping in mind the end goal to pass on the marketing message. Both TV and radio can recount stories and offer to feelings which is harder to do with print based media. Broadcast television can exhibit the product being used however once publicized it can't be referred to again by the consumer not at all like print which can be kept. There are expanding dangers to the viability of television advertising today as individuals can utilize their chronicle advancements to abstain from watching promotions. In the meantime changes in advanced innovations imply that expenses are falling thus even television broadcast can start to be custom-made to littler gatherings of people who can be targeted by land region or specific vested parties (Jobber and Ellis-Chadwick, 2013). There are clear signs that television networks are starting to give careful consideration to the watcher grumblings about the degree of advertising with numerous networks, for example, CBS, Fox, MTV and digital TV as a rule now indicating either bring down minutes every hour in advertisements or the development in minutes every hour backing off. This will expand the cost of advertising as there will be less time and space accessible yet it might
Jean Kilbourne, a media specialist, raises an interesting point in one of her lectures when she states, “The average American is exposed to 3000 advertisements per day. Yet, everyone in America still feels personally exempt from the media. They say, “I don’t pay attention to ads. I just tune them out. They have no effect on me.”” She later states most of the people who have said this to her were wearing Gap™ tee-shirts. Whether people realize it or not, there is a direct correlation between the media and an individual’s identity. Along with products, the media also sells values, views, images, and concepts of normalcy. The media tells us who we are and who we should be. Unfortunately, many times the media tells us things that have a major negative impact on individual and collective identity. Without the media, we would see a positive shift in the way people view themselves as individuals and as a collective.
In the late Seventies, America became shocked and outraged by the rape, mutilation, and murder of over a dozen young, beautiful girls. The man who committed these murders, Ted Bundy, was later apprehended and executed. During his detention in various penitentiaries, he was mentally probed and prodded by psychologist and psychoanalysts hoping to discover the root of his violent actions and sexual frustrations. Many theories arose in attempts to explain the motivational factors behind his murderous escapades. However, the strongest and most feasible of these theories came not from the psychologists, but from the man himself, "as a teenager, my buddies and I would all sneak around and watch porn. As I grew older, I became more and more interested and involved in it, [pornography] became an obsession. I got so involved in it, I wanted to incorporate [porn] into my life, but I couldn’t behave like that and maintain the success I had worked so hard for. I generated an alter-ego to fulfill my fantasies under-cover. Pornography was a means of unlocking the evil I had burried inside myself" (Leidholdt 47). Is it possible that pornography is acting as the key to unlocking the evil in more unstable minds?
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Since my related field is television production, I decided to use Broadcasting and Cable as my first scholarly journal. This journal is published by Reed Business Information (formerly Cahners Business Information) and is a leading provider of critical information and marketing solutions to business professionals in targeted industry sectors. Broadcasting and Cable is a great scholarly journal for anyone who works for a cable company on or off the production set of the business. The journal informs readers on the latest technology such as Cameras, tape decks, lighting and televisions. The journal also informs us on current events in the broadcasting industry, for example the journal reviews how many satellite companies made money last year.
Violence in the media has been a growing problem ever since the emergence of mass media. One wonders however, how violence has become so prominent in our culture, more so than other countries. More minors are being involved in heinous crimes such as murders and armed robberies. Even play on the school ground is getting rougher. There are many factors that play into the increasing violence, such as over population, religious struggles, and race. One factor that plays into the increase of violence would be mass media. Mass media has the power to reach and influence almost every American. Radio, newspaper, and television are all means by which media reaches people. Television however, can be considered the most influential. Ninety-eight percent of Americans have a television in their household. When it first came out it was considered a novelty, there were only a few channels and the signal was not very clear. Now it is available through air broadcast, cable, or satellite. Television has become part of everyday life. With the growing fixation and attraction to violence in the media, children in today’s society are becoming more violent and aggressive than ever before. However, to obtain a true understanding of this problem we must look at all aspect that cause violence, and not just put all of the blame on the media. Nevertheless, we shouldn’t forget the number one violence causing aspect, the media.
Media also influences the thinking of people and society in general through entertainment as well as advertising and marketing campaigns. It is the creative ideas and boost to the imagination that people get once they watch a television show, movie, commercial or listen to a certain song. The impact any of these forms of media can have on an individual’s thinking can change in that most of them view the various stars in the movies, TV or the music industry as role models and as a result, they start imitating them. This type of influence oftentimes will influence the way someone views a political
Media Effects on governing the mass media has played a major role in American politics since the formation of our country. So much so that it has been called by many, "the fourth branch of government." Originally, media power was only vested in the papers, but today radio and television are the more prominent forms of news. Since the administration of Franklin Delano Roosevelt, presidents have used the media to spread their views to their constituents. FDR brought us the fireside chats in one of which he requested the American people to put their money back into the banks and get our economy moving again. The media informed the nation of Richard Nixon's less then honorable means of governing and the media brought the Vietnam War to our living rooms every evening. There are even those who believe that the media chooses our presidents by deciding whether to air the good or bad things they dig up on the presidential candidates. There are two major ways the mass media affects the public. These are agenda setting and priming. Agenda setting is the way the media dictates the salience of contemporary issues. An experiment performed by Iyengar et al in 1980 showed that media does effect how important an issue is to the public. In this experiment, Iyengar showed three different groups news clippings weighted on the side of specific issues, then showed a fourth control group undoctored news. He tested these subjects before and after the showings and found that in all but one issue, the subjects had moved in the hypothesized direction. This last issue was inflation and he concluded that people just could not think this issue was more important then they already did. Agenda setting effect is important to the government, especially the president, because it leads to priming.
Advertising is an essential part of our society, as is the role of the media.
Nowadays, the popularity of these media is more to electronic media than printed media because their trying to dominate each other. A printed media have its own importance and popularity which cannot be replaced by anyone else. When though there is a tight competition between the newspapers and electronics medium among variety of newspapers increasing day to day which has made the print media cheaper, qualitative, informative and fast. The printed media is more accurate information details. The electronic media just hire people based on looks rather than journalism skills because the journalists and editor of newspapers are more efficient and experienced. The utility of print media will always remain informative to help the user. Printed media on deeper research of particular topic
The evolution of media, from old media to new media, has transformed the way we understand the world around us. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We are exposed to various viewpoints shape our understanding and knowledge of the social world, but does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the message by analyzing two different types of media sources and how they affect our understanding of the content. For my old media source I have chosen a news clip from the CBS Evening News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or ‘vlog’, by an Egyptian man named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the same topic, but result in different understandings of the crisis.