Outrigger Advertisement Analysis

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Outrigger Hotels and Resorts The two page advertisement by Outrigger Resorts in Outdoor Adventure magazine includes numerous pictures of the Hawaiian scenery and even some pictures of their resort. These photos include families, retired couples, and even a nice picture of the light of a sunset hitting the side of the resort as it sits atop a rocky coastline. Once the audience is finished looking at the pictures, they then can dive into several paragraphs of well-chosen language that almost makes the resort sound irresistible home away from home. Once the audience has read the material, they are then provided with a background that on the company that boasts on how luxurious all of Aston’s hotels are. Overall, this ad provides potential …show more content…

The text suggests spectacular views, unforgettable moments, and even a fully-immersive Hawaii experience! These claims in the text appear to be backed up by the pictures in the advertisement. Outrigger also brags about its award winning golf course as well as its complimentary club rental so the folks who want to play need not go through the hassle of bringing their clubs. The text appeals to readers because while pictures are worth a thousand words, subtitles and supportive text is needed to explain other features of the resort that were not photographed. All of this text is needed to help convince the reader that a trip to the Outrigger Resort in Hawaii is a no …show more content…

Their advertisement appears to be just another article inside of the magazine but at second glance, it becomes apparent to the audience that this “article” is no article at all, but rather an advertisement for a luxurious resort. This is known as an advertorial. The reader is tricked into thinking that this advertisement is a professional write up about a neat destination in Hawaii, but will soon discover that it is just an advertisement. These advertisements are created to capture the readers who normally skip over pages they know are advertisements. This is a great way to suggest to the audience that their resort is something that would be worthy of a professional write

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