Employee Commitment Essay

Related Literatures To provide a background and framework for this study, selected literatures related to the study are presented in this section. This review includes concepts and studies that deal with the subjects of this research.

Organizational Commitment. Organizational commitment refers to the level of an employee’s connection to the business firm where he is employed and involves three essentials: an acceptance of the firm’s objectives and values, the enthusiasm to put forth efforts for it and the intention to stay within the firm (Mowday, Porter, & Steers, 2002). Employee’s commitment increases when he takes responsibilities and when he is authorized because he has the feeling that his work fit in to him (Matejka & Liebowitz, 2009).

A motivated employee is alert to explicit goals and objectives he/she must accomplish, therefore he/she directs its efforts in that bearing. Rutherford (2000) reported that motivation prepare an organization more booming because motivated employees are frequently looking for enhanced practices to do a work, so it is vital for organizations to induce motivation of their employees. No matter how automated an organization may be, high productivity depends on the level of motivation and the effectiveness of the workforce so staff training is an indispensible strategy for motivating workers. One way managers can prompt motivation is to provide suitable information on the verdict of their actions on others (Adeyinka et al,

The Retail Trade sector comprises of businesses engaged in retailing goods, generally without conversion, and rendering of services is incidental to the sale of goods. Retailers are organized to trade goods in small quantities to public. This sector comprises two major types: store and nonstore retailers. Store retailers function by point-of-sale locations, located and intended to attract walk-in customers. They typically sell merchandise to the public for personal or household consumption, but also serve business and institutional clients. Nonstore retailers also serve the public, except that their retailing schemes differ. They reach customers and market with other means such as broadcasting of “infomercials”, the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, in-home demonstration, door-to-door solicitation, selling from portable stalls (street vendors, except food), and distribution through vending machines. (North American Industry Classification System, 2012)

The retail industry is among the top industries in the Republic of South Africa in terms of the share of employed labour force. It shows that the number of persons employed in the retail industry increased by 25% from 2004 to 2008 before declining by 7% in 2010. Despite of that decline, this still placed the retail industry as the fifth largest employer in the country (Institute of Human Studies [IHS] Global Insight,