Most Successful Gatorade Advertising Campaigns

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The world is filled with millions of advertisement ads. They come in magazines, newspapers, commercials, and many other forms of marketing communication. Among these advertisements, Gatorade, a sports drink, has pitched an intensive campaign through our history. Gatorade surrounds their product by famous athletes, competition, and extreme physical activities.While these ads are effective, the most successful Gatorade ads use celebrity athletes to endorse their drink. This advertisement is to make the audience feel that Gatorade is a necessary component to staying fit while hydrated and projects this message through the effective model, color, and typography. The first thing you notice in this advertisement is the model.Mikael Forssell is a Finnish international football striker currently playing for Veikkausliiga club HJK. He is an athletes used as a spokesperson to produce the appeal of ethos. Ethos is credibility (or character) of the speaker. An audience is more likely to be persuaded by someone who they trust, in this case, a famous athlete. The image shows figures in the background as water figures, which emphasize that those figures didn’t drink Gatorade, they drunk water. While Forssell is exercising in the front, in bright red, the water figures are running out of energy to carry on. If they did …show more content…

It was amazing how Gatorade uses the image to speak the message to the audience. There was a limited amount of word choice because the image itself did most of the talking. The message is established by the athletic model, specific choice of colors and the typography. Also Gatorade uses Ethos and Logos to attract the buyer’s attention. These appeals are successful rhetorical tools that urge the consumer to drink Gatorade. By using these elements, they bring together an advertisement that convinces readers to drink Gatorade if they want to stay hydrated and

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