In health class, we learn that all humans are different. But one thing we have in common is the need for a substance call electrolytes. Electrolytes are critical to the body’s function and help maintain muscle performance, heart rates and activity. When I think of Electrolytes I think of sports drinks like Gatorade. Want to know who drinks Gatorade? Derek Jeter, Michael Jordan, Cam Newton, and Dwayne Wade! As I watched Gatorade Commercials from the 80s, 90s, and Today, I observed that star athletes that endorse Gatorade Commercials have the whole commercial centered on them. One commercial from the 80s mentioned that the “body needs potassium”, but didn’t say the word “electrolytes.” When I joined the soccer team, I observed that I would …show more content…
That’s when a spark lit and I started asking questions such as, “What benefits do sports drink have over water or juices?”, “What exactly electrolytes are and how many are in sports drinks?” As a curious 12 year old, I started researching on sports drinks. I discovered electrolytes include potassium, sodium, calcium, and other elements too. As a person perspires he/she loses water and electrolytes in the body. Loss of electrolytes can lead to heat exhaustion, nausea, and other conditions. I continued my research. I decided that I had to educate myself further about Gatorade. I observed that since the end of 2012, Gatorade’s sales are 3.3 Billion Dollars. Furthermore, Gatorade has many products such as drinks, powders, energy chews, and even energy bars. Gatorade drinks are put into five categories; Original, Frost, Fierce, Low Calorie, and Endurance. Original Gatorade has seventeen flavors. The other categories have about five flavors each. Not surprisingly, Gatorade has plenty of competitors, including PowerAde. To my surprise, Gatorade was invented at the University of Florida in the summer of 1965, when researchers and physicians noticed that college sports teams, The Florida Gators, …show more content…
We assembled the Electrolyte Challenge Kit. Some things we did to assemble the kit were, connect two wires to the multi-meter, attach alligator clips to each other, and we also wrapped copper wire around a straw. The Electrolyte Challenge Kit has the job of determining how many amps of energy are in each drink. We later used this information in the formula, E= A ÷ V or Electrolytes Equal Amps Divided by Volts, to determine how many electrolytes are in each drink. We discovered that the natural juice has the most electrolytes and the water has the least
Snell PG, Ward R, Kandaswami C, Stohs SJ. Comparative effects of selected non-caffeinated rehydration sports drinks on short-term performance following moderate dehydration. Journal of the International Society of Sports Nutrition 7:28-36, 2010.
Gatorade sponsors many different franchises, players and associations, so its advertisements are always seen by many, so when they promote that their drinks are better than water for athletes during games and matches; one has to wonder if it actually is? Most of the time when something so big is advertised in TV commer...
Through this evidence, Gatorade is the most essential drink on the planet when it comes to revitalizing and replenishing the body. This is why top athletes in professional sports endorse and use this produce. The commercial for Gatorade ask “Is it in you?” Gatorade and other numerous sports drinks have become a very important part of today’s sports market, and it seems to be with good reason. Research has confirmed that for the most part, the claims made by companies such as Gatorade about the effectiveness of their sports drinks are true. Gatorade is a useful sports drink.
To find the answer we performed an experiment. We decided to put the drinks to the test by exercising, and then seeing how well we shoot 10 free throws. But after we exercised we drank either Powerade or Gatorade. We would then collect data, analyze it, and ultimately find out which drink is more effective. When I finished working out on Day 1, I drank Gatorade. I made 8/10. On Day 2, I drank Powerade after exercising and shot 7/10. And since the results were very similar I decided I would exercise and shoot 10 more on Day 3. But instead of drinking a sports drink I just drank water. I made 7/10. This data was very interesting. It shows Gatorade improved performance more, but nothing really stood out. So unless you plan on running a marathon or other strenuous athletic tasks, it will not really matter if you drink Powerade or Gatorade. Our experiment even showed, no matter how many fancy sports drinks come out, water is always a very reliable option when it comes to regaining lost
Executive Summary: Gatorade was first formed in the 1960's in Florida. The doctors of the University of Florida noticed that their football players where severely dehydrated in turn the players lacked the performance of the field. After several tests the doctors came up with a carbohydrate-electrolyte beverage that kept the players hydrated since water was not doing the trick. After noticing dramatic success in their teams' record in football, players and coaches wanted Gatorade to be on their sidelines each and every game. After the success in college sports, the Gatorade Company was on the sidelines helping professional athletes such as Michael Jordan. Players from the NBA, NFL and even NASCAR have all chosen to drink Gatorade. Gatorade even took the worldwide stage by introducing the brand to China, Colombia, the Middle East, South Africa and another 75 more countries. Even after all this success and 35 years in business, Gatorade keeps their focus on pro-players, amateur athletes, or anyone else.
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
Caffeine has many specific benefits for different types of athletes. Though much of the research on caffeine in athletics is inconclusive, there are many athletes that believe the substance can enhance their physical as well as mental performance. It is supposed that caffeine can improve the athlete’s endurance in sports where long-term stamina is needed. These sports include cycling, running, and even soccer. In an experiment to study the effects of caffeine as an ergogenic aid, 6 regular caffeine users were monitored while they exercised until exhaustion. During this double ...
After PDB acquired Crescent Pure in July of 2013, its management team was faced with a decision when discussing how the product was to be marketed -- some felt that the drink’s energizing ingredients would make it a better fit as an energy drink, while others felt that its hydrating elements would make it a better fit as a sports drink (Quelch, Zalsoh 2014). Crescent Pure was founded in 2008, as founder Peter Hooper wanted “a drink that would refresh, energize and enhance mental focus” (pg 2). However, Crescent Pure will be PDB’s first entry in the U.S., sports and/or energy beverage markets; therefore, in discussing the
Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive
Zmuda, Natalie. "What's a Sport? Gatorade Redefines to Broaden Target." Advertising Age News RSS. AdAge.com, 12 Apr. 2010. Web. 24 Mar. 2014.
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue
Competition also presents itself in original sports drinks, such as Gatorade (Pepsi) and Powerade (Coca Cola). Furthermore, premixed alcoholic drinks like the Smirnoff range form part of the competition.
Diuretics are substances that increase the production of urine and excretion of sodium. As a result this alters both the volume and content of body fluids(Jackson, 2006). This highly desirable quality means that the use of diuretics are abused by athletes for the benefit of both rapid water loss (to meet weight categories) and in order to mask the presence of banned substances. The competitive nature of humans means that since sporting events and competitions began, the desire to gain a competitive advantage has always been a huge factor. Nowadays in this ’commercial’ sporting world, with massive lucrative lifestyles, and the related lust for sporting success, sports men and women have resulted in countless methods to achieve a competitive edge. With an ever-growing development in medicines and chemistry, such attempts include the use of performance-enhancing drugs. This is unfortunately has become the scourge of modern sport, and their use to gain advantages in competition is on the increase. (Barroso et al., 2008).
This magazine is trustworthy because whenever they write an article about judging something they always go through tests and tests in their labs which tells us that they are trustworthy and accurate with their data. In their article, it states that Powerade Mountain Blast has 209mg of Sodium (9percent of an adult’s maximum recommended daily intake) per 750ml bottle. Loaded Desert Storm has 433 mg of sodium (18% of an adult’s maximum recommended daily intake) per litre bottle. It clearly shows the amount of sodium inside a sport drink is a big amount and not very good for our body and if that is too much for an adult it will be way too much for a child to have. Also, it states that they are against the proposal to allow electrolyte drinks to carry health claims.
Sports drinks contain electroyles and carbohydates, as the article states ‘’While exercising for short periods of time, it is not necessary to replace electrolytes; however, athletes and marathon participants exercising for period of an hour or more can benefit from electrolyte replacement in particular.’’ If a person isn’t doing any type of activity that makes them sweat then they don’t need to have a sports drink becasue then they will only add electroytes that they don’t even need not only this but sports drinks contain sugar and carolies so they are actually gaining by drinking sports