In recent studies sports drinks like Gatorade, PowerAde, and Muscle Milk have been proven not to be completely truthful about their nutritional value and the impact it will have on their consumers. These studies consist of an argument that water might overall be better than any of these drinks though water might taste bland it may be the best choice for athletes everywhere.
Gatorade is one of the most famous sports drinks on the market today. It was introduced to the market in 1965 at in the labs of the University of Florida Gatorade was used to hydrate player on their football team in drastic weather. Also Gatorade was used to replenish the key nutrients lost during playing. This achievement was proven to work when the Florida Gators won the 1966 Orange Bowl over the Georgia Tech Yellow Jackets. Today, Gatorade has become the largest sports drink company of all time being the official sports drink of the National Football League, Major League Baseball, Major League Soccer, and many other sports teams and organizations. Gatorade also sponsors some of the biggest sport competitors around like Michael Jordan, Derek Jeter, Peyton Manning as well as many other world renowned athletes. The problem with Gatorade though is that it is made precisely for someone who has to replenish their lost electrolytes and carbohydrates after or during a vigorous workout. Also, it is way too sugary having 31 grams of sugar per 12 ounces of Gatorade. It is not made for frequent use if you do not do any physical activity or if you do to little of physical activity. Studies have shown that overconsumption of Gatorade can lead to weight gain, vitamin toxicity, hypernatremia, hypertension, and high blood sugar. Overall, Gatorade’s ingredients have been a...
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...g & Athletic Performance. N.p., n.d. Web. 03 Dec. 2013
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It has long been established that both short and long-term exercise increase metabolic rate and heat production. This naturally predisposes participants to dehydration. Typical symptoms of dehydration include elevated temperature, fluid and electrolyte imbalance due to sweating, and loss of critical nutrients, such as glycogen (depleted via metabolic pathways). Many individuals participating in moderate to rigorous training schedules may engage in daily exercise, if not multiple exercise routines in one day (3,4,5,6). It then follows that the goal for these individuals should be avoidance of dehydration and maximization of rehydration through maintenance of electrolyte balance, replenishment of muscle glycogen, and plasma osmolality. Thus, examination of a fluid’s efficacy in these three areas is crucial. Through extensive research, it is evident that Gatorade will rehydrate faster and more effectively than water.
...ble in a Gatorade bottle but these are the most important ones. The most chemistry that is present in sports drinks and in this case, Gatorade, is seen through the electrolytes. In a nutshell electrolytes are substances that are soluble in water and after being completely dissolved, they give ions. Our body consists of Cation and Anion electrolytes which are nutritionally referred to as Macrominerals. As stated before the balance level of electrolytes is every crucial for the human body, and if imbalanced the person can have serious and life threatening issues. But the only way to restore our electrolytes level is by consuming these sports drinks, so this is the main reason as for why even though the sports drinks have some negative aspects to them they are one of the cheapest and easiest ways a person can get the required electrolytes for their body.
Consuming energy drinks such as Red Bull, Monster and the 5- Hour Energy Shot, which contains caffeine and other additives, is dangerous to an individual’s health and in some cases fatal. Manufacturers of energy drinks claim consumption of their products will improve athletic performance, concentration and reaction time, as well increase basal metabolism. However, manufacturers’ of energy drinks add additional energy-enhancing ingredients such as glucose, taurine, guarana and ginseng. Each of those ingredients has numerous adverse side effects, see table 1 on page 8. Yet, energy drink manufacturers are not required to list the amount or type of additive used in their products. According to the Food and Drug administration (FDA), approval of the FDA is required in order to use additives in conventional foods. Dietary supplements, is considered by the FDA as generally recognizes safe by qualified experts therefore not considered a food additive. Unfortunately, the FDA need not approve adding them to conventional foods such as drinks. Consequently, manufacturers of energy drinks are taking advantages of this by labeling their products as “dietary supplements. “ Therefore, the Food and Drug Administration (FDA) should be in a position to regulate the ingredients added to energy drinks. In addition, the Federal Food, Drug, and Cosmetic Act (FFDCA), which regulates both dietary supplements and conventional foods does not require manufacturers of conventional foods to report serious adverse events (FDA, 2012).
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
Barnard, J. (1992) Caffeine in Sport: influence of endurance exercise on the urinary caffeine Concentration.
In order to understand the dangers of sugary drinks and foods, an explanation of their contents is necessary. These drinks and foods are composed of high carbohydrate-content, which is responsible for energy pr...
Caffeinate drinks and energy drinks are very common on amongst adolescents, and the consumption of alcohol is also a regular occurrence among adolescents (Rohsenow et. Al, 2014). At that age, they may consume caffeine or energy drinks to wake themselves up or stay up late when working on homework assignments. Which at times can be helpful when working on multiple assignments. When a person consumes a certain amount of alcohol, he or she begins to feel drowsy/tired. There is nothing wrong with having a drink on occasions, especially if you drink responsibly. Recently people have begun to mix caffeine with alcohol, resulting in Alcoholic Energy Drinks. People buy and consume these drinks to combat the drowsiness that comes with drinking, so if he or she is out partying, it won’t interrupt his or her drinking and the can consume more alcohol because they will not feel as tired as quickly as the normally would. Alcoholic Energy Drinks have been a trend in recent years, and this is especially true among college and high school students (Kponee, Siegel, & Jernigan, 2014). Do Alcoholic Energy Drinks represent responsible drinking? Should companies mix caffeine and alcohol and sell it in stores? To go even further, should the drinks be legal in the United States? Alcoholic Energy Drinks are harmful because they affect the person’s ability to judge his or her level of intoxication, it also influences people to drink more than he or she should because he or she feels less intoxicated, and because of those reasons, people who consume Alcoholic Energy Drinks are more likely to drive while intoxicated, among other dangerous risk-taking behaviors (Kponee, Siegel, & Jernigan, 2014). Because of the adverse effects, Alcoholic Energy Drinks should...
Paul, Maya W. “Healthy Fast Foods.” Help Guide. Help Guide, 10 Sep. 2010. Web. 9 May 2011.
Water makes up 75% of human body. It is the most important ingredient in our bodies. Today many people ignore drinking water and concentrate more into the carbonated drinks. One of the main reasons I would think people drink more carbonated drinks (such as sodas and sport drinks) is because of the way a company hype up their products and use their marketing strategies to influence people into buying them. Many benefits come out of drinking water. First, it quenches one’s thirst much better than any carbonated drinks. Second, it keeps one’s skin clear and healthy looking. In addition, it protects the human body from several diseases. Many people choose drinking sodas and sports drinks than water because water does not have much of a taste and carbonated drinks are flavored and tasteful. I guess I am one of those people who has being caught on to the hype of the soda companies. I do not really drink much water I would say I barely drink two cups a day, but I know the how good water is for my body. So I am modifying my behavior by adding more water to my diet.
Zmuda, Natalie. "What's a Sport? Gatorade Redefines to Broaden Target." Advertising Age News RSS. AdAge.com, 12 Apr. 2010. Web. 24 Mar. 2014.
Scott, Michael. “The Use of Performance-Enhancing Drugs in Sports.” The Use of performance-Enhancing Drugs in Sports. San Joaquin Delta College, 2008. Web. 19 June 2013.
Competition also presents itself in original sports drinks, such as Gatorade (Pepsi) and Powerade (Coca Cola). Furthermore, premixed alcoholic drinks like the Smirnoff range form part of the competition.
Before you drink another energy drink, please take into consideration what some of the ingredients are. “The large amounts of sugar in energy drinks can lead to unnecessary spikes in blood sugar, dental health problems, and added weight gain.” (Readers digest editors 1). “Compare it to a popular soda and you’ll find that often energy drinks contain even more sugar than a regular soda.” (Readers digest editors 1). Just one can of Monster contains over 50 grams of sugar. That’s almost a quarter cup of sugar! Very many health risks can result from ingesting that much caffeine and sugar in just a short amount of time. People who often drink energy drinks regularly see a decrease in the amount of sleep they get every night, which has an immediate and detrimental impact on focus and overall health for them. Energy drinks contain obscene amounts of caffeine, sugar and chemicals. A can of normal soda, like Coke or Dr. Pepper, ...
In the present society, people’s schedules tend to be extremely hectic due to either strenuous work schedules or keeping up with school and families. Due to this, numerous individuals do not obtain the recommended eight hours of sleep. On top of not getting enough sleep, they do not eat the proper foods to nourish their bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink energy drinks as an easy and fast way to get a boost of energy. Energy drinks have been around since the nineteen-sixties and have become increasingly more popular. There are hundreds of different brands of energy drinks that are sold in grocery stores and gas stations today, and worse than that billions of them are consumed every year. Even though multiple energy drinks are consumed every year, many people are uninformed about; what an energy drink is, what the benefits and non-benefits are, what different types of energy drinks there are, and how mixing them with alcohol can be seriously dangerous.
Centers for Disease Control and Prevention. (2011). healthy weight- it’s not a diet, it’s a lifestyle! Retrieved March 6, 2011, from http://www.cdc.gov/healthyweight/index.html