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Mission statement analysis essay
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“Leona`s Lemonade” is the name of my establishment. I chose this name because it has a catchy title that will appeal to a variety of different consumers. With any business, having a unique name is important. You want to be able stand out from other businesses that could potentially be competition. A business’s name is important because of the branding, selling, and web associations. These all require some well-thought-out consideration. Things such as first observations, becoming likable to investors, and creating a suitable business name is important. Impressions are everything, so it is crucial that you take an inquisitive approach. Figure out whether or not you want a title that is self-explanatory or abstract, then decide what you want that name to exude. Would you want it to imitate modern or traditional morals? Appealing to investors is also important. When deciding upon a name for your business, try to avoid overly peculiar names. Lastly, register a name that isn’t already in use by another company. …show more content…
I want to create a business that is reliable and ethical. A business that both residents and tourists will frequent because of the affordable prices and the impeccable service. Quantity and quality is something that I consider a must. With the reasonable prices, the amount of lemonade available, as well as the condition in which it`s being made, Leona`s Lemonade is sure to be a success amongst the community. Having a mission statement is so important when running a business. This is because your mission statement is your statement of purpose. It becomes a business’s main guide in decision
Both, vision and mission statements provide purpose to organizations. Therefore, they should set the foundation for the strategic planning process. However, if and organizations strategic direction evolves, leaders should consider revising the organization’s mission and vision
The mission statement of an organization should clearly communicate the purpose and values of the organization. The statement should be clear, concise and memorable by every member of the organization, providing inspiration and direction. Failing to create an effect mission statement will distract employees and leave the customer unclear about the purpose of the organization. Conversely, a well-written statement provides employees a sense of direction, value, and
-Store brand name enables product to be accepted and adopted more easily by consumers because of brand recognition
A mission statement express the core purpose of an organization and its reason for existence. Mission statements are vital to an organization because they communicate and set the foundation of the purpose of their existence. They shape the attitudes and behaviors of the members of the organization and the perceptions of the public (Hess, 67).
A mission statement is important because it creates the general big picture of the company and every employee can relate to it no matter what their job within the company is. With a list of values and norms the Ivanovics create a level of expectation when it comes to attitude and behavior. If the owners follow the same values and norms as the employees, the employees will feel like they are a meaningful part of the business. This will allow the employees to feel more committed to their jobs.
An article discussing the importance of a mission statement states that a mission statements’ job is to outline the organization’s unique purpose and establish the basis of its values and traits, as well as describe the attitude that is to be expected of those a part of the organization. Furthermore, this philosophical foundation sets the “tone” for physical actions, meaning that the content of the mission statement can determine the behavior of personnel (Hitt & Ireland, 1992).
A mission statement should define the organization, why they exist, who they are serving, and what products and services they offer (Aguinis, 2013). Aguinis (2013) includes eight components for a good mission statement. These components are products or services offered, customers being served, benefits to their products or services, technology being used, growth and profitability, managerial philosophy, public image, and self-concept of business by the employees and stockholders (Aguisis, 2013).
If you decided not to become a franchised company, and went forward independently, then you should also know that the name “The Gathering Place” has been trademarked as the name of a temporary shelter for the homeless and impoverished in Denver, Colorado (USPTO, 2013). This trademark was up for opposition on October 16, 2012, and it became a valid trademark on January 1st the year of 2013 (USPTO, 2013). I am sorry to say that even if you became an independent operator you would be unable to utilize that specific name, thus another reason to become a
I think there could be multiple things that the author could have intended to get through to the readers. She could have wanted to teach or show young adults how hard life could get under certain circumstances. She also could have meant to reveal to kids that life isn’t always nice,easy or as pretty as you might have thought it was as a little kid. The true intent of the book could very well be something completely different from both of these things.
The name of my funeral establishment will be Serenity Gates and it will provide commemoration of a person's life and support to the family as they bring resolution and begin to attempt to move forward with their lives. The plan is for my establishment to start out slow and grow from word of mouth advertising from families in the community based on the services rendered to them.
Mission statements can be very important. They allow a person to keep direction and focus in your life by helping you concentrate on the things that are important to them. In order to come up with a mission statement that suited me personally, I had to look at my values, characteristics, and skills. Using these I condensed them into a singular goal for my future: I aspire to dedicate myself to utilizing problem solving and rationality to discover new truths to benefit myself and others. This mission statement reflects my characteristics of rationality and dedication, my ability at analyzing problems, and my values of intelligence, self-actualization, and the pursuit of the truth.
Mission- to provide values to the lives of customers, to make the lives of partners worthy, concern about environment and community
It is important for organisations to achieve their goals, as this can assist them to reach a competitive advantage, which is a highly attractive position for a firm to be in.
Vision and mission statements play a vital role in the strategic planning of an organization. Aguinis (2013) states defining an organization’s current and future identity are a key component of the strategic planning process. Strategic planning creates a blueprint to chart an organization’s goals and to aid in the division of resources to properly achieve the established goals (Aguinis, 2013). Properly communicating the goals and identity of an organization are essential if employees are to completely understand their purpose and mission to the organization. A review of the vision and mission statements for Harley Davidson reflects certain insights into the identity of the organization but also reflects some areas of improvement in adequately including the eight characteristics of an ideal mission statement.
A company’s mission is just a big goal that needs to be accomplished within a certain amount time and should support the company’s overall vision. Within the organizations mission there can be smaller goals which need to be achieved to attain the mission. A mission statement will describe, “the purpose of the company, and/or what the company strives to do” by a certain time. (Hill, Jones, & Schilling, 2015). “A mission statement communicates the organization’s reason for being, and how it aims to serve its key stakeholders. Customers, employees, and investors are the stakeholders most often emphasized, but other stakeholders like government or communities (i.e., in the form of social or environmental impact) can also be discussed” (Carpenter, Bauer, & Erdogan, 2015). Mission statements are often longer and more in-depth than vision statements and are usually have a shorter time period associated with