Innovation Of The Hospitality Industry: The Competition In The Hospitality Industry

1. Introduction

The competition in the hospitality industry is increasing by offering the similar and interchangeable services. It is because of two reasons; first, customers are seeking for fresh and unique services. For instance, customers instead of being loyal to the hotel, they will be the customer of hotels, which offer the best price with the best services. Second, paying more attention to the quality of services, because of changes in lifestyle and social interactions.

Therefore, the managers in the hospitality organizations should consider the needs and expectations of their customers accurately, which it needs consequently updating of marketing strategies. Since employees serve customers, they know customers well and they are part

Innovation in hospitality organizations can improve the quality of products, decrease the costs and increase the revenue. In addition, in innovation by considering the changing needs of customers can achieve a bigger share of the market and accordingly win the competition towards the competitors. The previous studies related to the hospitality innovation was focused on three subjects: the importance, typology, and factors of hospitality innovation, in which they were trying to notice that human resources management practices are vital in hospitality

Martínez-Ros and Orfila-Sintes (2012) show that a good training should be less formal, more flexible in designing and highly skilled. The three aspects of employees’ perception of organizations’ training are perceived access to training, benefit of training, and support for training. The perceived access to training is the feeling of employee that how much they have access to the training programs of their companies. The social support of developing and improving the skills from supervisors and colleagues is the perceived support. Three different benefits from training programs employees can again. First, personal benefits are the things that can improve the job performance of employees. Second, job-related benefits are the things that make the better relationship between employees and managers as well as co-workers. Third, career benefits are the things that make the achieving goals process