Hotel Competitive Advantage

1. Introduction
Nowadays, to successfully lead the company and keep a strong position on the market in any industry is challenging. It might be a consequence of enormous competition, a broad market full of companies of different resources and capabilities, constant change in demand and raising customers´ expectations. Therefore, companies have to build on its reputation and competitive advantage unconditionally.
It is much difficult when competitors are present in the same area, offering the similar product or service. Then, the only way to keep the current customers is by investing and concentrating on their perspective, working on the customer- approach and extraordinary customer- oriented service, which will ensure distinctness that is sometimes even more important for the customer than the product itself.
In DoubleTree by Hilton, where ,,small things matter´´ is high-

To reach this excellent and similar performance in all hotels of the chain, employees are constantly trained to increase their knowledge, efficiency and to improve the performance according to the Hilton standards. The hotel is primarily designed to satisfy the requirements of business travelers, who generate the highest profit amongst the customers, although, during the weekends and holidays, they try to reach the leisure travelers by organizing tours through the city and creating the travel packages. (doubletree-kosice, 2017)
The organizational structure of Hilton in Košice is functional. In general, this type of structure is for many hotels advantageous, because of the vertical hierarchy, which defines the power distribution, specifies the job positions and service, which every unit provides.