Apple Case Study

1803 Words4 Pages
bulb-icon

Recommended: Factors influencing customer loyalty

Report How does the knowledge of main inclinations and traits of human behavior (studied by Behavioral Economics) can help the businesses to increase their sales though the extension of customer loyalty? An empirical study of difference in attitudes towards Apple products in Ukrainian, Russian and Polish markets Introduction. Customer loyalty is basically defined as a deep held commitment to re-buy or re-patronize a chosen product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior (Oliver, 1997). It is a main driver for customer retention, which, in its turn, represents a basic force that accumulates a customer base for the company. As the experience suggests, the presence of the customer base is a valuable asset, because a lot of statistical data and marketing researches have proved that it is harder and much more expensive to acquire a new customer rather than retain an existing one. In this aspect, any business without a focus on customer retention is left on market’s mercy: any market movements will affect the sales in a more intense manner. There is also a risk that your competitor may eventually satisfy the existing customer’s needs and take away a part of your market niche. Moreover, customer loyalty gives a sort of discretion to the company’s R&D policy and marketing strategy: you can try to introduce different features to your products, experiment with different types of ads, and no matter what the results would be, — the customers will stay stick to your production line. Of course, an organization does not have an absolute control over the loyalty of its customers, bec... ... middle of paper ... ...should focus its advertisement on quality, convenience, comfort, new features and applications, meanwhile in Russia Apple should concentrate its advertisement on style, prestige and reputation. Moreover, Apple shouldn’t release slightly modified products every year. The results in this section showed that from 38% till 64% of Apple users think that Apple should maintain longer periods between introductions of new products. The solution to this problem could be a release of new software that will improve already existing products and by this means widen the periods of new products launch at least for six months. All the above mentioned set of behavioral economic biases and heuristics which help to employ the customer’s loyalty should also be taken into consideration and enacted by Apple if it wants to maintain a further growth in customer’s retention indicator.

Show More
Related

  • Case Study Apple

    940 Words  | 2 Pages

    From 2007 to 2011, the iPhone, 3G and 4 helped Apple sustainably positioning them self in the smart phone market. By creating a strong brand name of not only provide the most powerful device with full of latest technology (iTunes, smartphone with cameras, Face time, tough screen, high definition screen, etc.) but also make their customer’s life easier and better. As Steve Jobs pointed out that “market share wasn’t everything”, by outsourcing manufacturing Apple design their manufacturing efficiency which lower their cost; by historically paid attention to research and development, Apple spent a lot of money on their R&D investment year after year, which made them have the ability to innovation from concept to market. They know what customer want and design base on that.

    Read More

  • Apple's Success: The Success Of Apple Computers

    846 Words  | 2 Pages

    In 1976 college dropouts Steve Jobs, Steve Wozniak, assisted by Ron Wayne embarked on a path to start a tech company that would create new innovative products by connecting people all over the world. This company came to be known as Apple Computers which has become a global leader in Technology and cultural innovation. The rise of Apple computers did not come easy and along with the major success obtained their failures have not gone without notice. Yet, through the joy of success and the agony of defeat, Apple has continued to reinvent its brand over four decades.

    Read More

  • Apple Company: Apple: The Company Of The World

    1510 Words  | 4 Pages

    to reflect its shift to products that go beyond computers. With its string of successes and escalating stock price, its corporate image continues to rise. Next is positioning, Steve Jobs learned how to create effective branding platforms. Gone are the numbers and letters that caused confusion from the Apple II and III days. Instead there are the i-Platform products that are neatly designed in an attractive package to hook up with the Internet. They all begin with “i” and end with a single syllable word such as iPod, iPhone, iPad, iMac, iTunes, iBooks, and iCloud. For higher-end computers, Apple uses platform names such as the MacPro, MacBook, MacBook Air, and MacbookPro. For OSX operating systems, Apple has been using the names of ferocious cats. All products use what he call a combine strategy. They incorporate the Apple corporate brand and prominently display the Apple logo facing inward toward the user and outward to market them to the outside world. Each product has its own identity with little or no overlap between the models, thereby minimizing any cannibalization. Since products are unique to Apple, they give the company a huge positioning advantage. Besides that, products use the highest quality materials and industrial design with finishing details only found in finely crafted products even though they are mass-produced. The hardware and software

    Read More

  • Apple's Case Study: Strategic Analysis Of Apple

    1862 Words  | 4 Pages

    Throughout Apple’s history, the company has experienced an enormous amount of growth in the computer industry with its implementation of the strengths, weaknesses, opportunities, and threats analysis. It all starts with Apple’s position in the market and how they upheld a competitive advantage against other competitors. Apple’s specific competitive advantage during “1976 to 1990” was based upon the ideals of having a “strong brand image, consistent innovation, and differentiation” (Yoffie). To begin, Steve Jobs provided Apple the building blocks to have a competitive advantage over other competitors. For differentiation and innovation, Apple focuses on products with superior quality, provides an outstanding customer service

    Read More

  • The UK Marketing Environment for the iPhone

    2492 Words  | 5 Pages

    This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy. The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched.

    Read More

  • Apple Case Analysis Paper

    1594 Words  | 4 Pages

    Today, Apple keeps coming out on top with their exceptional and award winning items and administrations. Apple is additionally credited with driving the advanced media upheaval with their iPod compact music and feature players and iTunes online media store, making the first supportable music-downloading plan of action ever. (Jakab,

    Read More

  • Apple Inc: The History Of Apple, Inc.

    704 Words  | 2 Pages

    Apple would go on to sell 200 Apple I’s until they were replaced in 1977 with the Apple II which included a built in keyboard. Over 16 years Apple produced over 6 million Apple IIs. Apple would go on to manufacturer the Apple III, The Lisa, which had a graphical user interface, the Lisa 2, and the Macintosh. Fast forward to 2007 when Apple change the world by designing one of the first touch screen cell phones called the iPhone and a tablet called the iPad which had the power of a computer with a small enough to be held in someone’s hand. To date, Apple has revolutionize the industry by designing smaller computers, hand held devices and one of the best operating systems (Biography.com,

    Read More

  • Apple Inc. Case Analysis

    950 Words  | 2 Pages

    Apple Inc. is one of those companies that continues to introduce new innovations into the market every year. They are a leading multinational technology company specializing in the development, design, and sell of software, online services and applications, and personal computing devices. As with any business risk or uncertainty is always a concern (Byrd, Hickman, & McPherson, 2013). Apple’s success is often contributed to their past leadership, with Steve Jobs at the helm. However, following his death in 2011, there was a lot of speculation on whether or not the company would continue to be a leader in the market without Steve Jobs (Tetzeli, 2015). This is just one of the uncertainties that Apple has faced in the past few years. Through

    Read More

  • Apple Case Study

    751 Words  | 2 Pages

    Break the users trust, decrease the value of Apple in the market, threats of new entrant’s effect by their new inventions, rivalry of competitors.

    Read More

  • Apple Inc Case Study Analysis

    1121 Words  | 3 Pages

    Apple Inc. is one of the largest companies in technology and software that the medical industry has the ability to benefit from. Apple has marketed the world in all types of technology and devices. Apple would be the best company to merge with the medical industry. Their products could be designed specifically for an individual that has medical challenges. They could provide an opportunity to children that are not able to attend school therefore they could design a device and program that would allow a child the chance to feel as though they are in a classroom setting by way of virtual technology. Apple has no boundaries, when it comes to technology and with that on their side, they could create numerous opportunities

    Read More

  • Apple, Inc: The History Of Apple Inc.

    1963 Words  | 4 Pages

    ...This frontier has reaped major benefits for their competitors in the Android market with a wide range of products targeting all income groups. Apple has begun the foray into developing products for lower income groups with the production of the iPhone 5c which is priced cheaper than it’s flagship product the iPhone 5s. A further advancement in that direction would reap major benefits for Apple. This second concern deals with a mixture of place and product in the marketing mix. Apple offers its operating system exclusively to Apple products and its unquestioned the success of that strategy, however, it must be said there exists a potential and real prospect of complete Apple domination of the software industry if it were to allow its operating system to float onto to other hardware providers in much the similar manner in which Microsoft has benefited greatly from.

    Read More

  • Apple: The Success Of Apple's Success?

    1029 Words  | 3 Pages

    The reason why Apple has been so successful is the fact that the company creates high quality, stylish and sophisticated products by paying close attention to details. Apple products are seen as an indicator of high social status symbol and company has a huge number of followers. Apple entered the market when no other company paid attention to design of products, like phones and laptops. The market timing was perfect. While other companies were focusing on creating products by using the best technology that they can get their hands on, Apple paid close attention to details that are almost least important to other companies while creating new products. I am not sure that the company focuses on creating products that people actually need, but the company actually comes up with great products and tells people what they actually want. This want then translates into a need for the consumers. No other company has the guts to do that. It is like the engineers creating the products, actually make them for themselves. The products are user-centric and the company places all its efforts in ensuring that the products are easy to use, in order to deliver a great user experience. The products are easy to understand and learn.

    Read More

  • Apple Inc.: An Analysis Of Apple Inc.

    1899 Words  | 4 Pages

    Apple Inc. is a multinational company, based in America, which innovate, develop and sell personal computer its software named Macintosh and various other products like the iPhone and the iPad. In 1976, Steve Jobs started the apple era and the business has grown rapidly to one of todays’ iconic inventors of consumer electronics. Despite the company operates in a wide field of products, Apple is handling every of their products as a separate business unit, but with a similar and recognisable design. This report will focus on Apples last invention, the iPad, and analysis its position within the market and future perspectives (Apple Inc., 2012).

    Read More

  • Apple Company Case Study

    1196 Words  | 3 Pages

    In today’s world Global Corporate Social Responsibility is a pressing Topic. In most cases a collaboration between a buyer and a seller or supplier must collaborate and participate in the makeup of Corporate Social Responsibilities. According to the Business Dictionary Ethics are the proper Business Policies and practices regarding potentially controversial issues such as corporate governance insider trading, bribery, discrimination, corporate and social responsibility.

    Read More

  • Apple Success: The Apple's Success Story

    1245 Words  | 3 Pages

    Success is the result of very long travel to objective but in right drection and right speed. Every successful person or entity knows how much effort is required and sometimes a minor slip can throw you miles away but that would be a big tragedy. However here we are talking about Apple that has achieved success through ingenuity and decades of hard work.

    Read More

More about Apple Case Study

Open Document