Swot Analysis Of Hospitality And Tourism

3637 Words8 Pages

Hospitality & Tourism
Marketing Strategy

SATKAR RESIDENCY
-Making Business a Matter of Pleasure...

Name :
CTH NO :

Introduction

Satkar Residency nestled in the heart of thane off eastern exp. highway,next to Cadbury company,which is called the city of lake,Thane.it offers truly world class facilities to both business and leisure travel guest.

They have Plush banquets,an exclusive floor,conference rooms of varying proportions loaded with state of the are features, restaurants with master chefs and themes.

The grand scale and refinement at Satkar Residency reflects international standerds set by leading hospitality players across the globe.whether it’s a standered room or a suite, everything is designed …show more content…

Weaknesses –
When guest search for hotel online then Satkar doesnot have recall of high rating value due to its low brand rating as compare to other hotels. Other hotels have high level of hospitality service as compare to Satkar because of its USP which can also become a weekness here.most probably guest prefers a luxurious service instead of staying in finest hotel.and hence are likely to select their stay in one of the leading luxury five star hotel. There are very few effective loyalty programs conducted by hotels.
Opportunities –
There should be cleared.environment to servive in this competitive era.they has to evaluate new strategy for targeting their goals and tactics.inventory control ,service for special customers and all other activitives which takes part in each day within the hospitality or tourism operation.in hotel industry there should be something new on each day as compare to others which help to cater

More about Swot Analysis Of Hospitality And Tourism

Open Document