Panera Bread

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My case study of hospitality industry is Panera Bread. Panera Bread is a quick-casual restaurant and bakery café store. In their mission, “they truly believe that providing fresh quality bread and meal every day, can certify their professional work attitude and faithful service to their customers. Because of that, they are keep improving their services every day. According to the three news articles, they are expanding their strategic initiatives to maintain outstanding food and customer service. There are three strategic initiatives --- Market Development, Unrelated Diversification, and Product Development. In Forward Integration, Panera Bread is doing a great job in their delivery service. First, they set the starting place in West

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