WTS Travel & Tours Swot Analysis

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Introduction WTS Travel & Tours is a company that originate from Singapore, the company was incorporated in the year of 1989 with the authorization from the Singapore Tourism Board that specializes in Global Tour Packages, Air ticketing, Worldwide hotel reservations, Coach chartering, MICE (Meetings, Incentives, Conferencing, Exhibitions) and Cruises . WTS Travel & Tours have since gained over more than a decade of knowledge in managing GIT (Group Incentive Tours) and Meetings, Conventions, Conferences, Exhibition Packages, Educational School Tours and Transfers, they have been proficient in customizing and designing excursion packages for Groups, Associations, Corporate, Schools, Residents, Committees and Community Clubs etc, as well as large-scale events such as World Trade Organization Convention. WTS Travel & Tours also have a very distinguished business connection with their business partners in the travel industry, especially in SEA (South East Asia), which enable them to get the most reasonably price for the services therefore savings the cost of their clients. SWOT Analysis Strengths • Low customer to employee ratio • Time management • Pricing Competitions • Wide range of service provided • Experienced in handling tours and hosting events Weaknesses • Limited pickup locations • Lacking of reputation compared to competitors • Self inflicted negative publicity • Low quality business supporting service • Poor marketing strategy Opportunities • Suppressed demand for travel after economic downturn • Social media • Underserved market • Intercontinental expansion of business • School holiday period Threats • Bad economy • Government regulations • Exchange rate • Terrorism • Existing competition Strengths Low customer ... ... middle of paper ... ...ed growth opportunities with a corporation having great market potential but feeble financial funds. For instance, in debt companies may look for firms that are reasonably debt free to increase the lever-aged firm's borrowing capacity. Strategic fit in operations could cause synergy by the mixture of working units to progress overall effectiveness. Combination of two units so that duplicated equipment or researches as well as progressions that are eliminated would lead to progressions of an overall effectiveness. Quantity discounts in the path of joint ordering would be another potential way to attain operating synergy. Another way to improve efficiency is to diversify into an area that can used by products from existing operations. Therefore it is concluded that Concentric diversification is the best recommended for the current situation for WTS Travels company.

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