The Use of Smart Technology in the Hotel Industry

2568 Words6 Pages
bulb-icon

Recommended: The effect of technology on hospitality industry

The Use of Smart Technology in the Hotel Industry

The use of smart technology in hotel industry has been identified as the current dynamic change that is being implemented in the hotel industry. In order to improve efficiency and customer satisfaction, hotels have decided to enhance communication – by adopting current information technology; the handling of customer have been improved with an aim of competing in the current market that seems challenging as a result of the current final crisis and diverse customers’ needs. This paper examined the smart technology that is being employed in hotel industry and its effect on the performance of the hotels – that is reduction of cost and competing well in the market and ensuring that customer satisfaction remains a paramount consideration.
The research in this paper used questionnaire to examine the current implementation of the smart technology in top hotel in the hospitality industry to access the cost of use of the technology and the impacts it bring to the hotel. The research also entailed examining of top management officials and operators of hotels that have adopted the use of smart technology.
Approximately 5000 questionnaire was distributed through the use of email, and around 356 of the people emailed responded, which equated to a response rate of around 6.7%. Most of the research questions were directed to the operators of the different top hotel that have employed the use of smart technology. The response indicated that approximately 72% of the managers responded to the questions, but the report indicated that most of the response came from high tech hotels.
The research engaged the use of survey since it was the broadest method of obtaining data from a wide range of hotel...

... middle of paper ...

... security: Attacks, prevention tool, practices. Journal of Foodservice Business Research, 10(1), 31-50.
David, F. R. (2009). Strategic management: concepts and cases (11th ed., Rev.). Upper Saddle River, NJ:Pearson Education.
Garver, M. (2002). Using data mining for customer satisfaction research. Marketing Research, 14, (1), 8-13.
Kasavana, M. L. (March 2005). What’s next in self-service, The Bottomline: The Journal of Hospitality Financial and Technology Professionals, 20 (2), 24-26.
Kasavana, M. L. (November, 2005). The next big thing. The Bottomline: The Journal of Hospitality Financial and Technology Professionals, 20 (7), 12-13.
Parets, R.T., (2004). Hotel rooms are high-tech homes away from home. International Gaming & Wagering, 25(3), 26-31.
Singh, A., & Kasavana, M. (2005). The impact of information technology on future management of lodging operations:

Show More
Related

  • Hospitality Industry Case Study

    941 Words  | 2 Pages

    My paper analyzes the IS/IT (Information Systems based on Information Technologies) of hotel units integrated in a group, using a literature and a case study which examines how the information technology of the ERP type are applied in the hotel units along with its limitations and its advantages.

    Read More

  • Premier Inn Case Study

    1047 Words  | 3 Pages

    Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to

    Read More

  • The Grand Regency Hotel Management

    1626 Words  | 4 Pages

    Hotelkeeper, 199(4577), 28-30. Retrieved from ABI/INFORM Trade & Industry. May 15-May 21, 2009. Vol. 199, Iss. 4577; pg. 28, 3 pgs

    Read More

  • Shareholder Value Analysis: Definition Of Strategic Management Accounting

    1572 Words  | 4 Pages

    The management team of the hotel needs to do basic research to identify new products and services and latent needs of existing customers for the innovation process. An example is more room choices in the hotel. Then the company will need to come out with new products and services to reach the needs of current and new customers.

    Read More

  • Environmental Factors Of Marketing

    1332 Words  | 3 Pages

    Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.

    Read More

  • Analysis of Hilton Hotels

    870 Words  | 2 Pages

    The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.

    Read More

  • Fontana Case Study: The Happy Guest Relationship Management System

    1548 Words  | 4 Pages

    The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on

    Read More

  • Management Analysis of Hilton Hotels

    1797 Words  | 4 Pages

    Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...

    Read More

  • Marketing Strategy And Product Life Cycle In Hospitality

    703 Words  | 2 Pages

    Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.

    Read More

  • Marketing Research's Crucial Role in Helping Marriott Hotels

    968 Words  | 2 Pages

    Marriott has made enormous investments in diversifying its range in offering quality hospitality products and services. Through segmentation, the company focuses on individual groups such as travellers, families and other tourists (Malhotra, p.750). Marriott has a marketing research department within the organisation which effectively collects a large amount of secondary data on an on-going basis and in response to specific marketing problems and opportunities. These data provide valuable information such as: the number of non-business travellers staying at each of the Marriott’s hotels over time, the relative occupancy by non-business versus business travellers over time by specific Marriott brands, average length of stay by non-business travellers, etc. These data can provide a clear understanding of the non-business traveller segment and how this segment selects a hotel. Through this approach, different customers can access specialized services and ...

    Read More

  • Introduction to MICE Products

    1901 Words  | 4 Pages

    The Singapore tourism board is adopting increased use of technology to entice tourists. The stakeholders involved in the action include the Singapore government, the Singapore tourism board, the investors included and the event planners and managers who will gain from the increased traffic. The action is planned to take place starting from the marina sands bay which is one of the country’s best event venue. The adoption of technology will involve setting up teleconferencing facilities, increasing their online presence to attract customers and the use of social media would also allow them to respond faster to customer queries thus improving customer service.

    Read More

  • Case Study: Management Information System In The Hotel Industry

    3009 Words  | 7 Pages

    At least 5 years of the hotel data should be collected in a data warehouse or a data mart. All the old data should be entered into the system and based on ETL (Entry- Transform – Load) method should be loaded into the Data warehouse. If the hotel is not able to provide the historical data then the general data can collected by surveying potential customers, employees and hotel management staff. Mining the large amounts of transaction data allows each restaurant to improve its operations management and product

    Read More

  • External Environments Whih Impact the Hotel Industry

    2409 Words  | 5 Pages

    “The objective of this phase is to identify events and or future trends that will affect the hotel industry over the next five years. Also, the impact that those events and trends will have on your business in terms of cost and revenue changes and the timing of the impact.” (Fedele, 2010) For each of the external environment, it is also to identify what will affect the performance of the business.

    Read More

  • The Effects of Technology on the Hospitality Industry

    1289 Words  | 3 Pages

    Hospitality is the relation between the guest and host, or the act or the practice of being hospitable. This includes the reception, entertainment and generally looking after the guests, visitors or strangers. The word hospitality is derived from the Latin hospes which means “host”, “guest”, or “stranger”. Hospes is formed from hostis which means stranger. Today in many areas hospitality has developed in various ways, no two ways of hospitality are the same such as in India the term atithi devo bhava is used and guest is considered god like and we are told to respect them as such by touching their feet, in other countries such as the western people prefer a handshake and hospitality is more formal. This is one of the few industries that are directly involved with serving its customers in many significant areas for their wellness that are eating, drinking and sleeping which are some of the most important needs of an individual that a hospitality professional looks after, these are basic things we can provide but the times are changing we are in the 21st century now and the hospitality industry has as any industry been heavily impacted by it. Technology today has completely changed the industry which is why it is important to see which sectors have been affected, where many things have been changed and a new generation of professionals has emerged, which understands it and continues to expand it. This project has given me a new insight into the types of technology that are emerging to improve not only the experience of the guest but also the employees in this industry and their employers. This is why I have chosen five technologies which vary in functioning and development the technologies are Global Positioning Sys...

    Read More

  • Business Environment of IHG

    2076 Words  | 5 Pages

    Sturman, M., Corgel, J. & Verma, R. (2011). The Cornell School of Hotel Administration on

    Read More

More about The Use of Smart Technology in the Hotel Industry

Open Document