Hospitality Management Case Study

More hospitality management positions are being taken by graduates of hospitality management programs than ever before. The holders of degrees in hospitality management think of themselves as professionals entering the profession of hospitality management. Professions require specialized knowledge and skills, continuing education within the profession, and must be good for the community and society. While professionals may receive large salaries, for an endeavor to be a “profession” it must have goals beyond high pay and be concerned with the long-term good of the company and also the community the company does business in (Jaszay & Dunk, 2006). The hospitality industry is made up of many companies who are run by business people. Business people who put short-term profits ahead of concern for the long-term health of the company or who make additional profits by failing to spend the money necessary to handle toxic waste or pollution resulting from the manufacturing process, are not professionals and harm the reputation of the industry as a profession (Jaszay & Dunk, 2006). The scandalous behavior of some business leaders in the past

Thirty hospitality and travel brands listed in the Fortune Corporate Reputation Index were found to have a strong positive correlation between CSR and profitability. The same study also revealed that larger companies benefitted more from high CSR ratings (Brands that do Good, 2003), but smaller hotel chains and independent hotels may be able to implement environmental and social policies easier than the larger companies (Responsible Hospitality in Independent Hotels, 2005). While improvements in corporate citizenship result in strong financial performance, methods to measure the effects of CSR are still in the early stages of development (Roberts,