Swot Analysis Of Hotel

CHAPTER 1

INTRODUCTION

Before understanding the dynamism of the Budgets and Luxury Hotels in the global industry one must know about what Hospitality is all about. Hospitality could be an act of serving anyone in a warm and welcoming way. It could also be called as a “home away from home”. Giving priority to needs of the guests is a vital aspect of hospitality and service.

The word hospitality came from the Latin word ‘‘hospes’’ which was then refined to “hostis” which means stranger and later to the word “host” and finally to “hospitality”.

The Hospitality Industry is an industry which refers to those organizations that provide lodging or accommodation and food service to those who are away from home.

The Hospitality Industry is a vital

Hotel could be defined as an establishment which provides lodging and accommodation services as well as food services to those who are away from home.

HISTORY

Carlson Group of hotels was founded by Curtis L. Carlson in 1938. He started by taking a $55 loan and founded the Gold Bond Stamp. In 1960, Carlson managed to acquire 50% interest in the Radisson Downtown Hotel which was situated in Minneapolis. Those were the first steps of the Carlson group in the hospitality market.

In 1975, Carlson went on to acquire TGI Fridays Inc. in 12 other US states, this ignited their entry in the restaurant business as well. They also acquired the Country Kitchen Inc., which at that time was a well-known chain of family restaurants.

In 1979, they acquired the Ask Mr. Foster Travel Inc.travel agency and later renamed it as Carlson Travel Group.

In 1980, Radisson Hotels, Inns, and Resorts were included in the Hotels and Resort Group.

In 1986, Carlson and Radisson entered into negotiations with SAS International Hotels, which was then renamed as Carlson-Rezidor Group. Thus, giving birth to the Carlson-Rezidor