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Service quality management in the tourism and hospitality industry
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Service quality management in hospitality, tourism and leisure essay
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The hospitality culture is a very significant issue these days. Companies are competing with each other in the service quality more than anything else. Hospitality industries must think to offer good and satisfactory products for the customers. Managers should be hired with excellent service attitude. The training process should focus and emphasize the service culture in the organization . In past, cultural meanings were constructed by groups of individuals to meet the needs of their individual communities. In a situated culture like these, O’Sullivan suggests that cultural meanings are directly related to the personal conditions of experience in a specific place and time (RAYNER, 1994). Major cultural aspects that affect the hospitality industry …show more content…
For example it is rude to smoke in anybody’s house without asking and it is usually not allowed if the hosts are non-smokers. In China it would be considered rude to refuse someone to smoke in your house or hotel room or train compartment. Fortunately there are regulations restricting smoking in some places like trains and some buses. In most of the restaurants, guests are treated as their friends. In Jordon, everybody has a saying of the phrase "ahlan wa sahlan" which means “I welcome you”. In their culture of hospitality, a coffee cup is to be shared between the host and the guest. The host first drinks the coffee to know if it’s at the right temperature and then he gives the remaining coffee to the guest. Then the guest can have a 2nd and 3rd cup of the coffee later. Whereas in India, in the past most of the women in certain specific religions had to follow a tradition in which the husbands use to have their meal first and the women use to have their meal in their husbands plate. This culture was followed in India for a long time and is still followed in some areas. But some people’s perspectives have changed nowadays. People usually have their meals together as a family and enjoy spending
Hospitality is a very competitive industry, working in such dynamic environment require the employee to continuously innovate and being acumen with new trends. As a student, the industry placement gives me a chance to reflect the knowledge I have learnt in the first term. At the same time, it requires the student to have a good understanding of their strength and weakness based on the WIL competencies, from there they can have a SMART plan to improve any weakness. For the purpose of this report, the focus will be on my objectives in this industry placement and how I aim to achieve them.
If you are interested in a management career in hospitality industry it is good to research the management position that you may be interested in. Find out what the different positions are is a good way to start your research. The two different industries within the hospitality industry are the Hotel and Lodging industry and the Restaurant industry. The different top management position in the Hotel and Lodging are: General Manager, Director of Human Resources, Director of Food and beverage, Director of Rooms Division, Director of Sales and Marketing, Director of Engineering, Director of Accounting. The different top management for the restaurant industry are: General Manager, Kitchen Manager, Bar Manager, and Dining Room Manager.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
We recommend Vikram to use service quality framework (SERVQUAL) as a scale to measure and manage hotel guest’s perception of service quality in terms of five dimensions (session2 slide#45), which are (i) Reliability – OV employee’s ability to dependably and accurately perform the promised service to consistently delight its guests (ii) Assurance – Knowledge and courtesy of OV employees, and their ability to convey trust and confidence. (iii) Empathy – OV’s individualized attention and customized care it offers to its guests and understanding the customer to anticipate guest needs, wants and desires to enlighten the service. (iv)Tangibles – Refers to OV’s lavish tents and other physical facilities, equipment, pleasant appearance of OV personal, etc. (v) Responsiveness – OV’s willingness to help customers and provide prompt
Traditionally, the hotel industry has catered to the lodging, dining and other amenities of travellers or guests. The industry operates across the different value chain by offering services and facilities as per the preferences and paying capacity of guests’. Typically, players in this industry own assets and or franchise their brands or manage third party assets. The hotel business is highly capital intensive but at the same time highly competitive, this is due to the presence of a large number of players across the different value chain. The industry being highly regional in nature, the hotel business is directly impacted by overall economic or business activity and tourist movement
The Mandarin Oriental Hotel has, since its creation, received a rating of. recognition for providing a level of products and services of the highest quality of the product. With traditions of consistent quality service. delivery are practiced at each of the hotels, the challenge to the Group is to develop an ongoing corporate culture of quality service. drawing upon the strengths of each individual hotel.
The hotel’s value of the company is to maintain family and friendly environment, which is become a culture. The downside of
There should be cleared.environment to servive in this competitive era.they has to evaluate new strategy for targeting their goals and tactics.inventory control ,service for special customers and all other activitives which takes part in each day within the hospitality or tourism operation.in hotel industry there should be something new on each day as compare to others which help to cater
Helped With unique efforts by government and all other stakeholders, including hotel owners, resort managers, tour and travel operators and employees who work in the sector, Indian hospitality industry has gained a level of acceptance world over. It has yet to go miles for recognition as a world leader of hospitality.
As we look at Gaylord Palms Hotels case study, we will analyze the organization’s culture and the extent to which the organization’s culture fits with the organization’s strategic choices, as well as, the specific components of organizational culture,
The competitiveness of the international hospitality industry in the context of globalization is impacted by different factors. One of these factors includes the globalization drivers, which are mainly, cost, market, government, and competitive drivers. Market drivers for globalization are very much based on common customer need, and are also based on global market channels and global customers (University of Kentucky, n.d). The strength of market drivers are evaluated from a range of multi domestic sectors to the global market. For example, the market for specific foods or cuisines would likely find greater success in the local or domestic setting; however, the market for automobiles, computers, and hotels, fast food chains can be high on the global scale (University of Kentucky, n.d). Cost drivers are also drivers for globalization and include elements which relate to global-sized economies, including source efficiencies, production differences, high production development costs, as well as rapidly shifting technologies (Jager, 2009). The Science Initiative Group Institute for Advanced Study (2007) discusses that globalization is driven by cost which is largely based on the economic conditions of organizations. The persistent pressures on the “economies of scale, advances in technology, and increasing cost of product development are factors that are relevant in this grouping” (Summers, 2005, p. 284). The emergence of innovations adapted by those involved in the hospitality industry determines the costs incurred, and thereby impacts significantly on the call for globalization. In this case, advances in the manner of doing business, including internet availability and advertisements impact on trade ...
Hospitality is the relation between the guest and host, or the act or the practice of being hospitable. This includes the reception, entertainment and generally looking after the guests, visitors or strangers. The word hospitality is derived from the Latin hospes which means “host”, “guest”, or “stranger”. Hospes is formed from hostis which means stranger. Today in many areas hospitality has developed in various ways, no two ways of hospitality are the same such as in India the term atithi devo bhava is used and guest is considered god like and we are told to respect them as such by touching their feet, in other countries such as the western people prefer a handshake and hospitality is more formal. This is one of the few industries that are directly involved with serving its customers in many significant areas for their wellness that are eating, drinking and sleeping which are some of the most important needs of an individual that a hospitality professional looks after, these are basic things we can provide but the times are changing we are in the 21st century now and the hospitality industry has as any industry been heavily impacted by it. Technology today has completely changed the industry which is why it is important to see which sectors have been affected, where many things have been changed and a new generation of professionals has emerged, which understands it and continues to expand it. This project has given me a new insight into the types of technology that are emerging to improve not only the experience of the guest but also the employees in this industry and their employers. This is why I have chosen five technologies which vary in functioning and development the technologies are Global Positioning Sys...
Today’s global competition, demands a country to keep the true identity., culture becomes the basic aspects that must be maintained, because of the existence of culture effects how closely humans in general act, and be friendly. Cultural or often we refer to as the culture has its own uniqueness, while others interest by the culture then this could make the place tourism.
The well-being of staff members, colleagues and guest should always come first to a leader. Respect is the key in maintaining these relationships, leaders are able to sharpen their “people skills” when they open a dialog that makes it clear on what is their expectations. A person holding a leadership position should have a clear vision on how to communicate effectively, or else they will lead the team to an unfortunate future. Great hospitality leaders have learned to be good team players because that is how they set examples, they treat others in a Manner that they would want to be treated. In the hospitality industry, leaders can build or break down what was built
The travel and tourism industry has blessed the country. India ranks third in the world for its tourism. Social rules are defined by culture in terms of what is appropriate, what is not, what affects people's approach to time and activities. It is important for companies to adopt multicultural environment of its workforce for the purpose of good relationship between customers and employees, it is thus necessary to train our employees in order to recognize the request by the culturally different customers.