Yum! Brands Presented By: Ashish Chowdhary MBA - International Business Introduction of the Company Yum! is an American fast food company and one of the world’s largest fast food restaurant companies with presence in over 125 countries, operating the licensed brands which are famous worldwide e.g. KFC (Kentucky Fried Chicken), Taco Bell, Pizza Hut, A&W Restaurants, Long John Silver’s and the Wing Street. The company was founded in year 1997 as Tricon Global Restaurants, Inc., later in the year 2002, the company acquisition with Lexington, Kentucky based Yorkshire Global Restaurants post that it reframed as YUM! Brands LLC. *The total global sales till year 2014 for Yum! was more than US$13 billion with major divisions at India & China SHARED VALUE Shared Value is one of the most important part of 7-S Model as it is also called as “superordinate goals” which includes the goals and core values of the superiors/seniors for the betterment of the organization in terms of the culture and ethics within the organization. Goal of Yum! : Yum! always be considered as a preferred restaurant for customers looking for a delicious and balanced option by offering three important things- more choices by attributing to their menu and providing great tasting food, more transparency by promoting physical activity programs and importantly nutritional improvements to ingredients keeping the health of the customer in mind. For the same, Yum! appointed Jonathan Blum as Chief Global Nutrition Officer in year 2012 to improve nutrition in food as Blum is leading a global team of nutritionists in developing global guidelines and ultimately elevating the nutritional quality of their food and he is driving different strategies for nutritional improvements across all of Yum! • Recognize! Recognize! Recognize! which helps us to attract and retain the best people and inspire greatness STRATEGY The Strategy plays an important and vital role in the 7-S’s Model as the strategy is the detailed plan devised to maintain and build the competitive advantage over the competition for achieving and accomplishing the targeted common goals. Yum! Believes in the strategy to make a positive difference in the lives of the people with a clear focus and commitment for better by understanding the “know how” of the people. The company’s strongest impact and contribution to sustainability lies in the critical parts of their business which leads to the success and diversity of our associates (customers), food safety, health and nutrition, strong supply chain, environmental factors, and community/stakeholder engagement and impact of the people along with the CSR initiatives. The Yum! Brand strategy centers on four key important pillars: People, Food, Community and Environment. To follow the strategy and to work on the mentioned pillars for achieving the common goals, Yum!
Their parent company is Raving Brands, franchisor of Doc Green’s, Mams Fu’s, Planet Smoothie, PJ’s Coffee, and Monkey Joe’s. On April 11, 2007, Raving Brands sold Moe's to FOCUS Brands, franchisor of Carvel, Cinnabon, Seattle's Best Coffee, and Schlotzsky's. Our headquarters is located at 2915 Peachtree Rd., NE Atlanta, GA 30305. On March 12, 2007, Raving Brands entered into a 40-store development deal with Canadian partner True North Brands, Inc., representing Raving Brands’ move to an international playing field. On March 27, 2007, Moe’s Southwest Grill contracted with North America’s largest food service marketer and distributor, SYSCO Food Services, to consolidate its U.S. food purchasing and distribution program.
Another thing that corresponds with my mindset is the 5 H's; #2 core value. What sticks in the back of my mind are being humble and hungry. Being humble and hungry are very powerful agents that make an individual or company thrive in the best and worst times.
. The traditional strategic planning model always matches the model of strategy making, and its goal is to obtain a relationship between internal resources and abilities and external opportunities and threats. However, this attitude can cause overemphasis on existing resources and current opportunities. On the other hand, the strategic intent can lead managers concentrate on establish new capacity to explore further opportunities.
The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).
Bloomberg Businessweek (201, July 14). How Yum! Brands Is Conquering the World - Businessweek. Retrieved January 28, 2014, from http://www.businessweek.com/globalbiz/content/jul2010/gb20100714_088544.htm
We have carried out a study on the F.M.C.G Company Heinz. Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.
Don’t feel like cooking tonight or going for carry out, no problem have a Marie Callender’s Turkey Pop Pie or maybe something exotic like P. F. Chang’s Mongolian Style Chicken. No matter what may satisfy your taste buds if it can be found in your freezer or pantry chances are it’s one of ConAgra’s various brands. ConAgra’s Foods brands can be found in most American’s households. With their commitment to provide products that deliver outstanding taste, nutrition and value ConAgra have created ways to improve sustainable business practices and create innovative programs that deliver on their promise of being a leading corporation. By developing organizational structures ConAgra Foods has influenced employee’s to maximize their full potential, develop group cohesiveness, and embrace the inclusion of diversity in the workplace ConAgra is able to provide
This skill will enable oneself to identify the situations thoroughly and act accordingly when things are
Mondelez International Inc. is a global snacking powerhouse with 2012 revenue of $35billion. ("Mondelez international reports," 2013) Mondelez International Inc. is selling its products in 165 countries, and it is a leader in the world in selling candy, coffee, chocolate, biscuits, etc, with brands such as Milka Chocolate, Cadbury Dairy Milk, Cadbury, LU, Jacobs coffee, Oreo biscuits and Nabisco, Trident Gum and Tang. ("Mondelez international reports," 2013)
Yum (2014) Water Conservation Goal. Yum! Brands CSR Report. 2014. Water Conservation Goal [ONLINE] Available at: http://www.yumcsr.com/environment/water-conservation.asp. [Accessed 09 March 2014].
The major players in the fast casual space are: Five Guys, Panera Bread, Chipotle Mexican Grill, Boston Market, Subway, Noodles & Company, Qdoba Mexican Grill, Schlotzsky 's, Au Bon Pain, Baja Fresh, Fazoli 's, Panda Express, Einstein Bros. Bagels, Moe 's Southwest Grill, Cosi, Inc., Steak 'n Shake, Nathan 's Famous, Skyline Chili, Sweet Tomatoes, Penn Station, Romano 's Macaroni Grill, Smashburger, Firehouse Subs, Shake Shack, Corner Bakery Cafe, Souper Salad, Grimaldi 's Pizzeria, Daphne 's Greek Cafe, and Taco Cabana. This year Panera Bread won the 2015 fast casual award presented by fastcasual.com. Chipotle is facing major competition from the rush of new copycat companies and alternatives to Chipotle. Chipotle is already getting market share concerns from the “Samsung’s” of the industry such as Lime and Salsa Fiesta. “It 's all these little, new concepts that are springing up everywhere. There is a mad rush into fast-casual, "Bob Gold an executive vice president at consulting firm Technomic. (Baertlein, 2013). The true test with Chipotle will be how they are going to continue to stay unique in a crowd full of clones. When its lunch time you might want to try something new like the emerging Noodle & Co that happens to be next door to a
Currently, Yum! has over 40,000 restaurants in 128 countries and territories, 90% are owned and operated by franchisees or licensees in the United States and 67% internationally (Yum!, 2014). By meaning, Yum! does not own or operate the restaurants. Instead a legal agreement is entered into whereby the franchise owner pays Yum! for the use of their trademark, trade name and adv...
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. Innovation can come in different forms depends on the company’s objective. KFC, one of the most popular fast-food restaurants by the Yum! Brands, chooses to be innovative for their business model. Although, there is a huge amount of fast food chain available in the global market, KFC found the key to stand out from the intense competitive environment. By expanding the business to China, KFC learned unprecedented success by being different, not by being the same. The company’s business model is all about adapting to the local culture and understanding the needs of the Chinese market. Three main innovative strategies of KFC in China are localizing the menu, understanding the Chinese culture, and hiring local management.