Importance Of Exploratory Research

3.3.3 Exploratory Research

Exploratory research is referred to that type of research design, which is concerned with dealing with a problem that is not clearly defined and is intended to be exploring the research questions. It helps in giving the study a new angle or looking from a new theoretical perspective to measure something. Moreover, the research mostly focuses on secondary research that is reviewed literature or data that is available; qualitative approach is also used in this. Furthermore, the prime objective of exploratory research is to identify key variables and key issues. However, the research enables the researcher to focus on broader perspective along with providing definite answers to specific research questions. Nevertheless,

Interviews include Unstructured, Semi-Structured, and Structured interviews. The Unstructured interviews are in-depth interviews. This type of interview enables the holistic understanding of interviewee’s situation and point of view (Dawson, 2002). On the other hand, Semi Structured interviews are the most common in which specific questions are asked but response is detailed. Moreover, it is usually used in a qualitative research (Dawson, 2002). While structured interviews are fixed questions, in which respondents have to tick boxes. It is used frequently, especially in market research (Dawson, 2002).

Questionnaires on the other hand comprise of closed ended, Open ended and mixed questionnaire approach of data collection. The closed ended questionnaires are used in quantitative research for large sample to generate statistics (Dawson, 2002). While the open ended questionnaire is mainly used in a qualitative research so that a brief account of the response are noted for the purpose of the research and the mixed approach is the blend of both closed and open ended questionnaires (Dawson, 2002)

The Secondary data collection method is associated with the data, which has been observed, and analyzed in the previous researches. In this, data collection method, data is obtained from different books, journal articles, and reports (Kottner, Jan, Gefen, & Lahmann, 2011).

3.5 Research

Validity and reliability must be mitigated and for this purpose, reliable data will be used. This data will not be biased, as it will be collected from the management of the clubs. Furthermore, complete information about the topic will be provided to the participants. This will increase the reliability and validity of research in the form of effective consequences. There are two types of validity.

Internal Validity: Internal validity refers to the critical measure that ensures the principle of cause and effect being strictly followed in research design (Gramatica, 2007).

External Validity: External validity refers to see the generalization ability of the study as well as settings, population and variables used in the study.

However, in order to conduct this study authentic sources are used to ensure reliability. In essence, an assessment tool produces consistent and stable results to the degree (Badke, 2004).

3.7 Ethical concerns

As an idea, ethics means as a complex arrangement of qualities, measures and institutional plans that help constitute and direct scientific action. Eventually, research ethics is a codification of morals of science practically speaking. As such, it is taking into account general morals of science, generally as general morals is in view of conventional ethical quality (Nesh,