The Nine Step Stairway to Effective Evaluation

DiClemente (2013) stated, “Although no evaluation is perfect, evaluation research can have a high degree of rigor” (DiClemente, Salazar, & Crosby, 2013, pp. 298). The result of a high degree of rigor can lead to the utilization by program planners and policy experts which would in turn could impact public health policy and promotion practice (DiClemente et al., 2013). This is obtained by a step by step, all equally important, process in what is known as the “Nine Step Stairway to Effective Evaluation”.

The very first step to the “Nine Step Stairway to Effective Evaluation” is to define the research population. Population can mean anybody. So, it is needs to be clear as to who we are focusing on. The specification of the focused population is defined by the evaluation researcher. This can include, age, gender, race, culture, or socio-economic status just to name a few (DiClemente et al., 2013).

Identifying stakeholders and collaborators is the second step to the “Nine Step Stairway to Effective Evaluation”. Although all steps are essential, this is probably the most important because an extensive review of who is involved and who will be affected by the evaluation is identified (DiClemente et al., 2013). Once identified, it is critical to note that there may be needs or issues that may need to be addressed from all those involved so it would behoove one to be open to suggestions. Bottom line is to collaborate (DiClemente et al., 2013).

Step 3 is defining the evaluation objective, which is “a general statement that conveys the purpose of the planned study in precise terms” (DiClemente et al., 2013, pp. 300). Goals are more manageable when evaluation objectives are precise and contain applicable information. This ensures that the e...

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...s important that way measurements can be conducted.

The sampling procedures that can be utilized in evaluation research is vast. The selected sampling procedure is important in the consideration of external validity. External validity generalizes the findings to individuals in the study sample with characteristics that are alike (DiClemente et al., 2013). Although, not all research studies will require a sampling procedure that would deliver an external validity.

Step seven entails having consistency with the implementation of the study protocols to achieve internal validity.

The final two steps conclude communicating the findings after the data has been analyzed.

References:

DiClemente, R. J., Salazar, L. F., & Crosby, R. A. (2013). Health Behavior Theory for Public Health: Principles, Foundations, and Applications. Burlington, MA: Jones & Bartlett Learning