Social Cognition Model Essay

Abstract
Aim of this paper is to examine and present the application of social cognition models in the prediction and alternation of health behavior. Social cognition models are used in health practices in order to prevent illness or even improve the health state of the individuals in interest, and protect their possibly current healthy state. This essay is an evaluation of the social cognition models when used to health behaviors. Unfortunately it is impossible to discuss extensively all the models and for this reason we will analyze three of the most representative cognitive models to present an integrated idea of their application.
Introduction
Human behavior is a vital component in the sustainment of health and the prevention of illness. For some decades now there has been an increasing attention to the contribution of psychological and social components to improving and changing health. Health specialists have used the help of models of behavior change in order to reduce health risks. Through all these years psychosocial models have been a leading influence in predicting and explaining health behaviors. The most accustomed are the social cognition models. A central principle of social cognition is that people’s social behavior is comprehended by examining their perceptions about their own behaviour

There are two crucial variables, the psychological state of readiness to take specific action, and the extent to which a particular course of action is believed to be beneficial in reducing the threat (Rosenstock 1966: 98). In addition to the variables described above, another factor is a cue to provoke action, such as having an accident oneself or recent media attention to the issue. This was named the ‘cue to action. Nisbet and Gick (2008: 297) made a summary the model basically saying