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The importance of effective communication in businesses pdf
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An informational presentation aimed at providing specific facts to Novak’s new team of co-workers, Josh Novak owns a company commonly known as the Glow Foods and has been see who owns a small company called Glow Foods, and has been selected to be a member of the team of International Food Groups. A lot of differences are noted considering the two organizations; the Glow Foods and the International Foods Group(McKeen, 2011). Members that Josh Nova will be required to work with in ensuring a more innovative marketing approach are; Johan Ahem the chief of information officer and Tonya who is the manager of information technology and marketing in the organization. These are the main people with whom Josh is expected to liaise with and ensure desired …show more content…
There was need to necessitate the transfer of all hardware and software of Glow Foods to their corporate systemsand this was to be done within a month. The next strategic move was to change the entire Mac’s to PC’s and ensure all employees are well trained on the use of the system. With these processes changed, it is evident that more consumers especially the youth and the young adult consumers be attracted. With these activities, Josh was able to demonstrate his effective leadership qualities and reliance on his effective governance would yield favorable results for the …show more content…
However, with good leadership and motivation, these may be countered. These problems include; the difficulty in getting real time response through the developed website during the interaction with their customers. This way, the information technology department will not be able to effectively solve problems related with the website or analyze the needs and expectations of the consumers with ease. The other problem is the need to speed up the innovation process in order to reach wider markets hence ideas is required within the shortest time
Case study number two is a four-page article written by Marian L. Houser and Astrid Sheil, and it’s titled “How Do You Get Anything Done Around Here?” The article focuses on the concept of real organizational experiences, but primarily Kate Elliot’s experience and dissatisfaction with her job at Donaldson Family Foods, Inc. Kate’s a hard-working, educated woman who is initially impressed with the Donaldson Food, Inc., especially at the opportunity that she has to become the national brand manager. As time goes on, and her first project’s assigned, Kate notices countless negatives within the organization, including how the company remains a low-growth business, its employees’ lack of competitiveness and hurry, and the SMART group’s “Black Hole,” a term referring to the grinding halt that’s applied to all initiatives, ideas, and proposals. In this case, Kate’s cooking bag project faces the dueling black hole. Throughout my paper, I will relate and apply Kate’s experience to organizational culture and socialization, how the conflict is handled, both verbal and nonverbal communication, and possible suggestions for Kate.
Understanding the number of competitors and their capabilities in a particular market is a key function of building strategy. If a company is competing against another company offering the same product or service, it faces limitation in regards to both supplier and buyer power. Customers will always tend to go to the place where they get the same product for a cheaper price, while supplier will tend to flock to places where the deal is considerably high. For CMG, a key differentiation in its competition within the fast food industry is designated I its ability to meet a one of a kind fast food experience where customers experience fine-dining similar to high0end hotels, but a low prices. CMG additionally differentiates totally with its rivals in the sense that they struggle to offer healthy and high-quality food that positively impacts the society.
In 1996, Jim Wagner was hired as chief financial officer and was able to successfully achieve steady profitability for the company. One year later, in 1997, in an attempt to source its strategic investments, Natureview organized an equity infusion from a venture capital firm; however, the venture capital now needs to cash out of its investment in Natureview and management will therefore need to find another investor or position itself for acquisition. In order to attain the maximum potential valuation, the company must make strategic marketing choices in an attempt to increase revenues to $20 million before the end of year 2001. And to meet this lofty goal, Natureview can potentially enter a new market and transition from the natural food channel into the supermarket channel, a move that would signify a dramatic departure from the company’s present cha...
The purpose of this memo is to identify if the company has the right management process and if the budgeting process of the Body Glow Company and operates with properly. Also we have to identify the main problems of this budgeting process and give possible suggestions to overcome them.
Recently I watched a T.V. show called The Profit and recognized some similarities from the current Marketing chapter discussed in class. The current episode was about a company called Bentley’s Corner Barkery, which is committed in providing all-natural pet food and treats for their customers. The episode highlighted how Bentley’s Corner Barkery was struggling and not reaching all of their potential customer base because of its marketing structure among other poor managing and financial elements. Before Marcus Lemonis (he is the investor) the company marketing strategy was the quality of product will attract customers. Marcus Lemonis immediately ask for the company’s mission statement and help the owners identify their target customers by segmentation.
The analysis of the joint venture of Haighs chocolate and Cocoa Delights deems that the venture is mostly compatible with the marketing objectives of Cocoa Delights. A statement from the CEO declares the venture will be keeping with chair of the boards statement, "By 2015 I see Cocoa Delights with a significant presence in retail chocolate in every Australian capital city". Haighs chocolate has already set up a market in Sydney, Adelaide, and Melbourne which will help with the expansion of Cocoa Delights. They already understand the markets in these 3 cities and have necessary contacts for essential services/ state government compliance issues. Therefore, Haighs connections with these markets will give Cocoa Delights and upper
There are many different obstacles businesses can face that will affect their ability to be efficient, innovative, and confident while meeting the demands of their clients. For a company to be successful, it is paramount to identify these obstacles and create ways to overcome them. The purpose of this paper is to identify a few of these barriers and the affect they can have on an organization.
The H.J. Heinz company is a multinational selling food products globally. In recent years, much positive change has been observed, and the preamble suggests that such changes are largely attributed to the works of William Johnson, the former CEO. The following section would thus examine the managerial functions and roles performed by Johnson.
Organico is a solitary unit organization that gives an elective decision of natural, sound sustenance’s to shoppers. Organico will center basically on natural sustenance’s, items and administrations and the business will focus on the wellbeing health food industry. Consuming at this restaurant will give our clients an encounter that they have never experienced previously, on the grounds that we will strive to dependably give delicious natural nourishments at a sensible value, and will dependably keep our clients wants and needs as a first necessity. Research has demonstrated to us that the Organic Food Industry is the quickest developing part of the American food marketplace. Natural nourishment deals have grown 17-20% a year over the past few years, contrasted with the tried and true sustenance commercial center which has just expanded from 2 to 3 percent for every year. While scrutinizing and examining the certainties that we have assembled from our exploration we now find that picking the healthier method for living is our customer's objective and will be what's to come. In this way, we are sure that our organization will be lucrative. Organico values the capacity to give astounding client administration; offering the most noteworthy nature of natural items that are accessible in the business sector; flavorful food cooked to flawlessness; and we ensure a quiet, nature's domain. At the point when our clients leave our establishment they will be exceedingly fulfilled, and proceed to reliably returned to delight in our organics nourishments. Organico has four managers which comprise of; the chief of showcasing, executive of account, executive of human assets, and the chief of operations. Each of our managers are answerable for a ...
Over a decade ago, Chris Johnson, Executive Vice President at Nestle, was presented with a huge project that would change the way Nestle operates. He established a “Global Business Excellence program, [which is] a worldwide initiative to implement a single set of procurement, distribution and sales management system (Steinert-Threlkeld)” and he was struggling to generate buy-in from managers. He had one chance to help managers ...
Lack of brand awareness. Our company has a strong image in other countries. But as we introduce our product into our new market where we may not have competitors with similar products, we may have competition with a variety of related products. We will address this issue with heavy and aggressive promotion emphasizing in our products’ nutrition facts.
The main objective of starting a business is to gain customers and it is the most crucial part in the success of running a business. In order to thrive into today’s’ economy, the new chocolate company in the UK will need to use marketing as a tool of gaining new customer and retaining the existing ones (Speshock, 2010). Thus, marketing remains to be the main backbone of new and existing businesses successes. Apparently, there are several basic concepts of marketing, which are commonly used by numerous marketers of goods and services. These concepts of marketing comprise of the sellers, consumers, the product development, the market research, product positioning, the product image, the product concept, and the brand loyalty. These concepts combined with the marketing boundaries help in determining the consumer behavior on the product under marketing. On the other hand, it is important to state that the marketing concepts dictate that the success of a firm often depends with the marketing efforts that a firm employs (D’Aveni, 2007)...
The company deals with two main products in the outlets; these include the hot dogs as well as the burgers. There are different brands under each main product. This is made to specifically address the different tastes of the customers who are served by the company. The specialization of the company in the burger and the dog business has made the client receive various honors for the same (Klivanec, 2012). The company, offering more than one thousand different combinations has become an attraction for many people. The company also deals with brands of ice-cream and shakes. The ice-cream products also supplement the income for the company hence making it perform better. The success or failure of the main products would translate to the company
Nosi, C. & Zanni, L. 2004, "Moving from "typical products" to "food-related services": The Slow Food case as a new business paradigm", British Food Journal, vol. 106, no. 10, pp. 779-792, Proquest Database, <http://search.proquest.com.ezproxy.students.angliss.vic.edu.au/business/docview/225143535/F51762BBA05845F7PQ/9?accountid=49749>
Kotler, P., & Keller, K. L. (2012). A framework for marketing management. London: Pearson Education Limited.