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Marketing success through differentiation
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Introduction
This report aims at discussing issues and restraints in business communication in an effective manner. This report will also outline the key issues and restraints that need to be considered when communicating to selected business stakeholders. Business entities with numerous stakeholders have faced increased challenges thus there is need of flexibility, higher quality in production, and responsible behaviors. Because of these challenges, it would be relevant for stakeholders to have full participation in day-to-day organizational decision-making. This will help business entities to have an enhanced performance and productivity thus enhancing competitive environment (Delon, 2002).
Customers
The main objective of starting a business is to gain customers and it is the most crucial part in the success of running a business. In order to thrive into today’s’ economy, the new chocolate company in the UK will need to use marketing as a tool of gaining new customer and retaining the existing ones (Speshock, 2010). Thus, marketing remains to be the main backbone of new and existing businesses successes. Apparently, there are several basic concepts of marketing, which are commonly used by numerous marketers of goods and services. These concepts of marketing comprise of the sellers, consumers, the product development, the market research, product positioning, the product image, the product concept, and the brand loyalty. These concepts combined with the marketing boundaries help in determining the consumer behavior on the product under marketing. On the other hand, it is important to state that the marketing concepts dictate that the success of a firm often depends with the marketing efforts that a firm employs (D’Aveni, 2007)...
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...occasionally it does not work to their favor. In order to avoid such believe, it would be important for each member to feel free to exercise his/her initiative and creativity (Aquinas, 2006). This is because employees have their own ideas, which when correctly used can benefit an institution and at the same time be a source of motivation.
Conclusion
In order for the new business to thrive in chocolate business in the UK it will need a lot of time trying to grasp the customer’s needs and thus be in a position to translate these needs into detailed plans in order to add value to its customers. On the other hand, employees’ wellness programs can help in educating and instilling personal discipline among the company’s employees thus enhance their productivity. Furthermore, these programs help those who underperform because of stress to increase their productivity.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
Mary Ellen Guffey, Kathleen Rhodes, Patricia Rogin. Business Communication: Process and Product, Sixth Canadian Edition. Ed. Anne Williams. Sixth Canadian Edition. Toronto: Nelson Education, 2011. EBook. 11 April 2014.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
What do the statistics reveal about the product? This reveals that the market for the two products is present, and combining them will result in a profitable business. This paper is a report on targeting and segmenting the new liquor-filled chocolates as a potential business. To begin with, it is crucial to appreciate the meaning of segmentation and targeting, because these two terms lay the foundation for this report. Consequently, segmentation is dividing a market, into groups of consumers with homogenous traits in order to provide each group with the desired product.
The purpose of this section of this report is to define the marketing concept; to explain what it means to be a market-orientated organisation; and to show that Tesco’s appear to be a successful, market-orientated company. Furthermore, that Tesco’s employ strategic relationship marketing to offer value to customers’; and achieve higher revenues and brand loyalty in return. Finally, to explain that being market oriented may also have some disadvantages if not carried out effectively.
It discusses broadening the concept of marketing and new approach to marketing, which emphasises on social and relationship marketing. Then, the government/public sector has been introduced and it proceeds with whether traditional marketing principles can be applied to the marketing of organisations in this sector. It concentrates on issues of relevance-how marketing mix fits to it, what are the benefits and constraints. 1.1 The Marketing Concept and the Marketing Mix: Before proceeding further, it is essential to define what marketing is: Kotler (1991) defines marketing as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering, and exchanging products of value with others.
C1 Marketing Strategy requires Research to find out. Customer Requirements – Is there a market for liqueur ice creams? The Right Products to Develop to Meet Customer Needs – Which? liqueurs would the consumer’s prefer/buy the most? Which product variation is preferred to be used?
...g process. This risk-taking allowed creative opportunities to flourish and created an environment where innovation can flourish. The prospect for the employees to develop standards, guidelines, and priorities seemed to instill a greater confidence to move forward to create more abilities for solid research and development of quality products. This is a positive example how innovation, such as allowing for experimentation and creativity to develop from the bottom up in an organization can have a great impact on a company. It can be challenging as a manager to trust that all employees are focused and motivated to succeed in a cooperative environment, but the results can also be powerful. It can also be challenging to guide the creative process without attempting to lead, but if employees are motivated to work to their strengths, it can be a win-win situation for all.
In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers.
Methodology: The collection data primary and secondary sources were used. For primary data, some interviews were conducted with employees so that a detailed overview of the programs can be analyzed. Whereas, most of the work is based on secondary research for which the relevant websites of the companies, books, and journal articles were consulted. Identification of the most appropriate wellness plan
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
Communication is defined as “the transfer and understanding of meaning” (Robbins & Judge, 2013) and is the foundation of every relationship. There are four main reasons for communication in business. They are to control, motivation, emotional expression and information (Robbins & Judge, 2013). Without effective communication the sharing of ideas, information, feelings and questions cannot be completed. There is a process to communication and when the process is broken communication is not effective. In business it is a manager’s responsibility to understand the process of communication, the functions of the communications and to minimize any barriers to communication so that there is effective communication.
A good definition of marketing is the process of the intermediary function between product development and sales. (Reddy ) The field of marketing entails taking a generic product or generic service (the product or services do not have to be “generic” they may be actually unique to the marketplace) and associating the generic product with a brand name (Petty 2001). Under this generic concept are the activities of advertising, public relations, media planning, sales strategy and so on.
"Marketing is everything and everything is marketing,"(MC kenna R 65-79) marketing our product to customers today became very difficult due heavy completion in the world market. The technology is running with new innovations bringing daily a new product in to the market. Company main aim is to sell the product to the customers and raise the value of the brand value. Now a days marketing is became very difficult to market your product in the market, marketing your product in this present sector it should be new and different and customers should think it is different from other products. Your product should create own market and every one should remember it. Marketing is done in different ways to sell the product to the customers and it is should be different from others. Marketing your product is depends up on the product which you’re going launch and mainly to which sector people your targeting. Frist we should know about our customers and their needs and how our product is going to help them. Marketing can be done by different ways to sell your product.