Business Communication: Starting a New Chocolate Company in The UK

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Introduction This report aims at discussing issues and restraints in business communication in an effective manner. This report will also outline the key issues and restraints that need to be considered when communicating to selected business stakeholders. Business entities with numerous stakeholders have faced increased challenges thus there is need of flexibility, higher quality in production, and responsible behaviors. Because of these challenges, it would be relevant for stakeholders to have full participation in day-to-day organizational decision-making. This will help business entities to have an enhanced performance and productivity thus enhancing competitive environment (Delon, 2002). Customers The main objective of starting a business is to gain customers and it is the most crucial part in the success of running a business. In order to thrive into today’s’ economy, the new chocolate company in the UK will need to use marketing as a tool of gaining new customer and retaining the existing ones (Speshock, 2010). Thus, marketing remains to be the main backbone of new and existing businesses successes. Apparently, there are several basic concepts of marketing, which are commonly used by numerous marketers of goods and services. These concepts of marketing comprise of the sellers, consumers, the product development, the market research, product positioning, the product image, the product concept, and the brand loyalty. These concepts combined with the marketing boundaries help in determining the consumer behavior on the product under marketing. On the other hand, it is important to state that the marketing concepts dictate that the success of a firm often depends with the marketing efforts that a firm employs (D’Aveni, 2007)... ... middle of paper ... ...occasionally it does not work to their favor. In order to avoid such believe, it would be important for each member to feel free to exercise his/her initiative and creativity (Aquinas, 2006). This is because employees have their own ideas, which when correctly used can benefit an institution and at the same time be a source of motivation. Conclusion In order for the new business to thrive in chocolate business in the UK it will need a lot of time trying to grasp the customer’s needs and thus be in a position to translate these needs into detailed plans in order to add value to its customers. On the other hand, employees’ wellness programs can help in educating and instilling personal discipline among the company’s employees thus enhance their productivity. Furthermore, these programs help those who underperform because of stress to increase their productivity.

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