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Describe modern methods of communication
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Effective communication at Ikea
Communication is the key to a successful business because everything is carried out properly and operates smoothly, thus being well organised too.
In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers.
Effective communication takes place if the chosen method works correctly for the situation the business and the receiver are in. For example, Ikea may not choose to advertise on the television that they have a product in stock which one customer was asking after because it is not guaranteed that the customer will watch that particular channel, so the best way to inform them is by phoning them directly to ensure that they have received the message clearly.
There are many methods in which businesses can use to communicate their messages to their stakeholders.
1. Face-to-face and Spoken communication
2. Written communication
3. Visual communication
4. Electronic communication
Face-to-face and Spoken communication
This method of communication is the one which is probably used the most because there are few faults with it compared to other means of communicating. With face-to-face, you are not just analysing the words which are being exchanged but also the body language (say towards a customer).
For instance, when I visited the local Ikea there was an employee near the entrance, and she asked me whether I needed any assistance. I took notice of what she was communicating to me and I also noticed she seemed very approachable because her hands gestured that she wanted to help to...
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...us’ page.
Electronic communication is not just about having a website; there are other aspects to it too.
E-commerce is available on Ikea’s website to selected countries, and they provide an e-mail address to customers who have queries about their business.
A customer services telephone number is given on the ‘contact page’ too, so if someone wishes to talk to the business using that particular method, they can find out how through the website.
When visited, Ikea assured me that they had surveillance cameras in the store in order to keep a watch on what is going on.
When an employee wants to reach another colleague, they have pager-like devices in which they communicate and contact each other with. This is useful because if the manager is urgently needed to handle a difficult situation, the employee can contact him or her through this effective method.
With the use of the above mentioned mode of communication the company will be able to achieve the following:
1. What were the sources of IKEA’s successful entry in furniture retail business in Sweden?
and will work their best to achieve them. With this management style, IKEA can use various methods of communications (see E5). However this type of management style could make decision-making slow and is not appropriate to some businesses such as, manufacturing industries. The organisational structure, culture and the management style of IKEA have to perform successfully so that, together they can achieve the company’s objectives. For example, to increase profitability: the communication within the organisation have to be clear so that, staff can understand what jobs have to be carried out; staff have to be motivated to perform the job; the relationship between managers and staff have to be strong and committing; the organisation have to encourage staff to create new ideas and share them amongst others; democratic managers have to listen and act on the opinions of workforce, democratic managers have to make sure that the workforce is well aware of the objectives of IKEA, etc.
ForIn the past couple of years, IKEA has been deeply involved with the issues of the environment. In the article, “IKEA’s
Communication is an essential process in an organization. Through this class, I have come to understand what is communication, the process of communicating, its significance in an organization and the different modern channels that an organization can employ to communicate to its clients. I have known that communication is the process of transfer of information from a sender to a receiver through a medium (Kinicki & Fugate 296). Through this class, I have also understood that communication can either be formal or informal. Additionally, communication can either be horizontal or vertical. Horizontal communication entails the transfer of information among people or entities on the
Another example of IKEA’s international strategy in building good relationships with suppliers is in Asia, especially in Vietnam, where IKEA expanded its own supply base. Vietnam manufacturers offers low cost labor force and not expensive raw materials, while IKEA provides the view of creating a long-term, high-volume business relationship, and advice on finding the best according to the price raw materials, setting up and bulding factories, choosing what machines, equipments
IKEA is more than a furniture store they are a company driven by values (IKEA, 2014). The company seeks to make their consumers lives easier by providing them with modern, innovative, inexpensive products which they use to tackle daily home activities. IKEA Group has 298 stores in 26 different countries (IKEA, 2014). The company’s vision is “to create a better everyday life for the many people” (IKEA, 2014, para 1). Using innovative techniques for creating, producing, and marketing their products IKEA can provide consumers with durable products for reason...
middle of paper ... ... ms between different regions and departments. The objectives are easily achieved when good communications are applied. Good communications also help to solve complicated structures of the company. Most of the disadvantages are sorted out.
The company knows that in order to achieve a complete sustainability and stay profitable in the same time, it is crucial to raise costumer awareness and make him look at the sustainability as a lifestyle, making it more attractive in the eyes of ordinary individual. As the company holds a leading place worldwide, Ikea is working on creating great awareness and acceptance among consumers by using its brand
Communication is defined as “the transfer and understanding of meaning” (Robbins & Judge, 2013) and is the foundation of every relationship. There are four main reasons for communication in business. They are to control, motivation, emotional expression and information (Robbins & Judge, 2013). Without effective communication the sharing of ideas, information, feelings and questions cannot be completed. There is a process to communication and when the process is broken communication is not effective. In business it is a manager’s responsibility to understand the process of communication, the functions of the communications and to minimize any barriers to communication so that there is effective communication.
Communication is the foundation of every single relationship you have in your personal life; it 's no different in business. Without effective
...ough electronic mail. As a final point, these some of the ways business owners can attract individuals to their companies.
Communication is something that every body use on a daily base. It is important to communicate effectively to overcome barriers that let the message that is sent be received successfully. Effective communication is a critical component of the business structure. Managers in an organization communicate even more then a standard employee or other staff members. They communicate with employees, executives, customers etc. With effective communication a manager is able to build a maximum level of relationship with customers and a certain
We can communicate with people through any channel. The channel can be many ways like are writing, email, speaking, video and audio transmission, website social media, fax, letter, mobile messaging application and other. Or else you can use that non-verbal communication like using body language, tone, countenance, motion to translate your message to other people. There are also another types of communications channels. Some of the possibilities are, electronic bulletin boards, mobile technology, fax machines and video conferencing. As organizations grow, face to face communication alone to get their message across. Furthermore, the communication channels normally separate in three groups: unofficial, formal and
Successful Communication is the conveying and understanding of a message from one person to another. For communication to be effective, the meaning must be easily understood. An individual 's communicative success relies on factors that include speaking, reading, listening, and reasoning skills. Forms of communication include verbal and non-verbal, as well as, one way and two ways.